Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era

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Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era

  1. 1. BSI<br />Online, Offline, and Mobile Coupon Usage – What Brands canlearn in theSocial Media Era<br />Hamburg, 17. May 2010<br />
  2. 2. BSI<br />Mobile Couponingis a relevant waytoreachyoungerfemaleconsumers – Traditional householdsswitchto Online Couponingversus Postal Service<br />Recently<br />Offline (Postal Service)<br />Mobile<br />Online<br />Not sure<br />Not sure<br />ø = 29,7<br />ø = 32,7<br />Yes<br />Not sure<br />ø = 23,4<br />ø = 29,1<br />Yes<br />ø = 38,4<br />No<br />ø = 37,1<br />Yes<br />No<br />ø = 27,1<br />ø = 24,1<br />No<br />ø =36,8<br />Source: Brand Science Institute n= 831 German Consumers<br />
  3. 3. BSI<br />Mobile Couponing Users tendtousetheircouponswith a higherdiversity rate – Offlinersareprimarilyboundtousecoupons at localretailers<br />Recently<br />Offline (Postal Service)<br />Mobile<br />Online<br />Source: Brand Science Institute n= 831 German Consumers<br />

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