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Designing for Engagement
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Designing for Engagement

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1dm9Hzw. …

Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1dm9Hzw.

Jaimee Newberry shares considerations in on-boarding, designing and copywriting to help apps become more fun, delightful and engaging experiences for users. Filmed at qconnewyork.com.

Jaimee Newberry is a Director of Experience Design at Black Pixel. She worked as a GUI designer and information architect in the web start-up days, teach management information systems, graphic and interface design at UNLV, partner in an animation/interactive shop called eatdrink, and lead the efforts behind the first iPad, iPhone and Android apps for Zappos in 2010/2011.

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  • 1. @jaimeejaimee Engagement Thursday, June 13, 13
  • 2. InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /mobile-design-engage
  • 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  • 4. @jaimeejaimee Thursday, June 13, 13
  • 5. @jaimeejaimee Hi. Thursday, June 13, 13
  • 6. @jaimeejaimee Designing Engagement. Thursday, June 13, 13
  • 7. @jaimeejaimee 3 Things: Personality. OnBoarding. App Copy. Thursday, June 13, 13
  • 8. @jaimeejaimee Personality. Thursday, June 13, 13
  • 9. @jaimeejaimee If my app were a celebrity... Thursday, June 13, 13
  • 10. @jaimeejaimee Same Voice? Thursday, June 13, 13
  • 11. @jaimeejaimee Trustworthy. Professional. Compassionate. Thursday, June 13, 13
  • 12. @jaimeejaimee Creative. Adventurous. Free Spirited. Thursday, June 13, 13
  • 13. @jaimeejaimee Colors. Textures. Transitions. Animations. Thursday, June 13, 13
  • 14. @jaimeejaimee Voice. Thursday, June 13, 13
  • 15. @jaimeejaimee these cards, credit: Leah Buley Thursday, June 13, 13
  • 16. @jaimeejaimee Why do this? Thursday, June 13, 13
  • 17. @jaimeejaimee OnBoarding. Thursday, June 13, 13
  • 18. @jaimeejaimee Introduce the Concept. Thursday, June 13, 13
  • 19. @jaimeejaimee Thursday, June 13, 13
  • 20. @jaimeejaimee Thursday, June 13, 13
  • 21. @jaimeejaimee Thursday, June 13, 13
  • 22. @jaimeejaimee Thursday, June 13, 13
  • 23. @jaimeejaimee Thursday, June 13, 13
  • 24. @jaimeejaimee Empathy Rules! Thursday, June 13, 13
  • 25. @jaimeejaimee Thursday, June 13, 13
  • 26. @jaimeejaimee Define your objectives. Thursday, June 13, 13
  • 27. @jaimeejaimee Thursday, June 13, 13
  • 28. @jaimeejaimee App Copy. Thursday, June 13, 13
  • 29. @jaimeejaimee Buttons. Alerts. App Description. Release Notes. UI Microcopy. Thursday, June 13, 13
  • 30. @jaimeejaimee Use a copy framework. Thursday, June 13, 13
  • 31. @jaimeejaimee Thursday, June 13, 13
  • 32. @jaimeejaimee Thursday, June 13, 13
  • 33. @jaimeejaimee Thursday, June 13, 13
  • 34. @jaimeejaimee Users Making a Purchase Know What’s Happening Status of Order Confirmation Screen, then Email They’ve Completed an Order Playful yet Clear in a Bjork sort of way. Thursday, June 13, 13
  • 35. @jaimeejaimee Thursday, June 13, 13
  • 36. @jaimeejaimee Avoid Being Bland. Thursday, June 13, 13
  • 37. @jaimeejaimee Honesty is Important. Thursday, June 13, 13
  • 38. @jaimeejaimee Word Choices. Thursday, June 13, 13
  • 39. @jaimeejaimee Creative. Adventurous. Free Spirited. Thursday, June 13, 13
  • 40. @jaimeejaimee Mark Trammell & Jesse James Garrett Creating Engagement on Twitter, UX Week 2011 Thursday, June 13, 13
  • 41. @jaimeejaimee Mark Trammell & Jesse James Garrett Creating Engagement on Twitter, UX Week 2011 Thursday, June 13, 13
  • 42. @jaimeejaimee -Des Traynor Thursday, June 13, 13
  • 43. @jaimeejaimee -Des Traynor Thursday, June 13, 13
  • 44. @jaimeejaimee Thursday, June 13, 13
  • 45. @jaimeejaimee Thursday, June 13, 13
  • 46. @jaimeejaimee Thursday, June 13, 13
  • 47. @jaimeejaimee Review your App. Thursday, June 13, 13
  • 48. @jaimeejaimee Recap: 3 Things Personality. OnBoarding. App Copy. Thursday, June 13, 13
  • 49. @jaimeejaimee Fast. Cheap. Delightful. Engaging! Thursday, June 13, 13
  • 50. @jaimeejaimee http://ohheyjaimee.tumblr.com/resources @jaimeejaimee Thursday, June 13, 13
  • 51. @jaimeejaimee http://ohheyjaimee.tumblr.com/resources @jaimeejaimee Thursday, June 13, 13
  • 52. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/mobile- design-engage

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