Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1dm9Hzw. Jaimee Newberry shares considerations in on-boarding, designing and copywriting to help apps become more fun, delightful and engaging experiences for users. Filmed at qconnewyork.com. Jaimee Newberry is a Director of Experience Design at Black Pixel. She worked as a GUI designer and information architect in the web start-up days, teach management information systems, graphic and interface design at UNLV, partner in an animation/interactive shop called eatdrink, and lead the efforts behind the first iPad, iPhone and Android apps for Zappos in 2010/2011.

1. @jaimeejaimee
Engagement
Thursday, June 13, 13

2. InfoQ.com: News & Community Site
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Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/mobile-design-engage

3. Presented at QCon New York
www.qconnewyork.com
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Strategy
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4. @jaimeejaimee
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Hi.
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Designing Engagement.
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3 Things:
Personality.
OnBoarding.
App Copy.
Thursday, June 13, 13

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Personality.
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If my app were a celebrity...
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Same Voice?
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Trustworthy. Professional.
Compassionate.
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Creative. Adventurous. Free Spirited.
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Colors. Textures.
Transitions. Animations.
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Voice.
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these cards, credit: Leah Buley
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Why do this?
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OnBoarding.
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Introduce the Concept.
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Empathy Rules!
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Define your objectives.
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App Copy.
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Buttons. Alerts. App Description.
Release Notes. UI Microcopy.
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Use a copy framework.
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Users Making a Purchase
Know What’s Happening
Status of Order
Confirmation Screen, then Email
They’ve Completed an Order
Playful yet Clear in a Bjork sort of way.
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Avoid Being Bland.
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Honesty is Important.
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Word Choices.
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Creative. Adventurous. Free Spirited.
Thursday, June 13, 13

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Mark Trammell & Jesse James Garrett
Creating Engagement on Twitter, UX Week 2011
Thursday, June 13, 13

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Mark Trammell & Jesse James Garrett
Creating Engagement on Twitter, UX Week 2011
Thursday, June 13, 13

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-Des Traynor
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-Des Traynor
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Review your App.
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Recap: 3 Things
Personality.
OnBoarding.
App Copy.
Thursday, June 13, 13

49. @jaimeejaimee
Fast. Cheap. Delightful. Engaging!
Thursday, June 13, 13

50. @jaimeejaimee
http://ohheyjaimee.tumblr.com/resources
@jaimeejaimee
Thursday, June 13, 13

51. @jaimeejaimee
http://ohheyjaimee.tumblr.com/resources
@jaimeejaimee
Thursday, June 13, 13

52. Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/mobile-
design-engage