@jaimeejaimee
Engagement
Thursday, June 13, 13
InfoQ.com: News & Community Site
• 750,000 unique visitors/month
• Published in 4 languages (English, Chinese, Japanese an...
Presented at QCon New York
www.qconnewyork.com
Purpose of QCon
- to empower software development by facilitating the sprea...
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Hi.
Thursday, June 13, 13
@jaimeejaimee
Designing Engagement.
Thursday, June 13, 13
@jaimeejaimee
3 Things:
Personality.
OnBoarding.
App Copy.
Thursday, June 13, 13
@jaimeejaimee
Personality.
Thursday, June 13, 13
@jaimeejaimee
If my app were a celebrity...
Thursday, June 13, 13
@jaimeejaimee
Same Voice?
Thursday, June 13, 13
@jaimeejaimee
Trustworthy. Professional.
Compassionate.
Thursday, June 13, 13
@jaimeejaimee
Creative. Adventurous. Free Spirited.
Thursday, June 13, 13
@jaimeejaimee
Colors. Textures.
Transitions. Animations.
Thursday, June 13, 13
@jaimeejaimee
Voice.
Thursday, June 13, 13
@jaimeejaimee
these cards, credit: Leah Buley
Thursday, June 13, 13
@jaimeejaimee
Why do this?
Thursday, June 13, 13
@jaimeejaimee
OnBoarding.
Thursday, June 13, 13
@jaimeejaimee
Introduce the Concept.
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Empathy Rules!
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Define your objectives.
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
App Copy.
Thursday, June 13, 13
@jaimeejaimee
Buttons. Alerts. App Description.
Release Notes. UI Microcopy.
Thursday, June 13, 13
@jaimeejaimee
Use a copy framework.
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Users Making a Purchase
Know What’s Happening
Status of Order
Confirmation Screen, then Email
They’ve Complet...
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Avoid Being Bland.
Thursday, June 13, 13
@jaimeejaimee
Honesty is Important.
Thursday, June 13, 13
@jaimeejaimee
Word Choices.
Thursday, June 13, 13
@jaimeejaimee
Creative. Adventurous. Free Spirited.
Thursday, June 13, 13
@jaimeejaimee
Mark Trammell & Jesse James Garrett
Creating Engagement on Twitter, UX Week 2011
Thursday, June 13, 13
@jaimeejaimee
Mark Trammell & Jesse James Garrett
Creating Engagement on Twitter, UX Week 2011
Thursday, June 13, 13
@jaimeejaimee
-Des Traynor
Thursday, June 13, 13
@jaimeejaimee
-Des Traynor
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
Review your App.
Thursday, June 13, 13
@jaimeejaimee
Recap: 3 Things
Personality.
OnBoarding.
App Copy.
Thursday, June 13, 13
@jaimeejaimee
Fast. Cheap. Delightful. Engaging!
Thursday, June 13, 13
@jaimeejaimee
http://ohheyjaimee.tumblr.com/resources
@jaimeejaimee
Thursday, June 13, 13
@jaimeejaimee
http://ohheyjaimee.tumblr.com/resources
@jaimeejaimee
Thursday, June 13, 13
Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/mobile-
design-engage
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Designing for Engagement

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Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1dm9Hzw.

Jaimee Newberry shares considerations in on-boarding, designing and copywriting to help apps become more fun, delightful and engaging experiences for users. Filmed at qconnewyork.com.

Jaimee Newberry is a Director of Experience Design at Black Pixel. She worked as a GUI designer and information architect in the web start-up days, teach management information systems, graphic and interface design at UNLV, partner in an animation/interactive shop called eatdrink, and lead the efforts behind the first iPad, iPhone and Android apps for Zappos in 2010/2011.

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Designing for Engagement

  1. 1. @jaimeejaimee Engagement Thursday, June 13, 13
  2. 2. InfoQ.com: News & Community Site • 750,000 unique visitors/month • Published in 4 languages (English, Chinese, Japanese and Brazilian Portuguese) • Post content from our QCon conferences • News 15-20 / week • Articles 3-4 / week • Presentations (videos) 12-15 / week • Interviews 2-3 / week • Books 1 / month Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations /mobile-design-engage
  3. 3. Presented at QCon New York www.qconnewyork.com Purpose of QCon - to empower software development by facilitating the spread of knowledge and innovation Strategy - practitioner-driven conference designed for YOU: influencers of change and innovation in your teams - speakers and topics driving the evolution and innovation - connecting and catalyzing the influencers and innovators Highlights - attended by more than 12,000 delegates since 2007 - held in 9 cities worldwide
  4. 4. @jaimeejaimee Thursday, June 13, 13
  5. 5. @jaimeejaimee Hi. Thursday, June 13, 13
  6. 6. @jaimeejaimee Designing Engagement. Thursday, June 13, 13
  7. 7. @jaimeejaimee 3 Things: Personality. OnBoarding. App Copy. Thursday, June 13, 13
  8. 8. @jaimeejaimee Personality. Thursday, June 13, 13
  9. 9. @jaimeejaimee If my app were a celebrity... Thursday, June 13, 13
  10. 10. @jaimeejaimee Same Voice? Thursday, June 13, 13
  11. 11. @jaimeejaimee Trustworthy. Professional. Compassionate. Thursday, June 13, 13
  12. 12. @jaimeejaimee Creative. Adventurous. Free Spirited. Thursday, June 13, 13
  13. 13. @jaimeejaimee Colors. Textures. Transitions. Animations. Thursday, June 13, 13
  14. 14. @jaimeejaimee Voice. Thursday, June 13, 13
  15. 15. @jaimeejaimee these cards, credit: Leah Buley Thursday, June 13, 13
  16. 16. @jaimeejaimee Why do this? Thursday, June 13, 13
  17. 17. @jaimeejaimee OnBoarding. Thursday, June 13, 13
  18. 18. @jaimeejaimee Introduce the Concept. Thursday, June 13, 13
  19. 19. @jaimeejaimee Thursday, June 13, 13
  20. 20. @jaimeejaimee Thursday, June 13, 13
  21. 21. @jaimeejaimee Thursday, June 13, 13
  22. 22. @jaimeejaimee Thursday, June 13, 13
  23. 23. @jaimeejaimee Thursday, June 13, 13
  24. 24. @jaimeejaimee Empathy Rules! Thursday, June 13, 13
  25. 25. @jaimeejaimee Thursday, June 13, 13
  26. 26. @jaimeejaimee Define your objectives. Thursday, June 13, 13
  27. 27. @jaimeejaimee Thursday, June 13, 13
  28. 28. @jaimeejaimee App Copy. Thursday, June 13, 13
  29. 29. @jaimeejaimee Buttons. Alerts. App Description. Release Notes. UI Microcopy. Thursday, June 13, 13
  30. 30. @jaimeejaimee Use a copy framework. Thursday, June 13, 13
  31. 31. @jaimeejaimee Thursday, June 13, 13
  32. 32. @jaimeejaimee Thursday, June 13, 13
  33. 33. @jaimeejaimee Thursday, June 13, 13
  34. 34. @jaimeejaimee Users Making a Purchase Know What’s Happening Status of Order Confirmation Screen, then Email They’ve Completed an Order Playful yet Clear in a Bjork sort of way. Thursday, June 13, 13
  35. 35. @jaimeejaimee Thursday, June 13, 13
  36. 36. @jaimeejaimee Avoid Being Bland. Thursday, June 13, 13
  37. 37. @jaimeejaimee Honesty is Important. Thursday, June 13, 13
  38. 38. @jaimeejaimee Word Choices. Thursday, June 13, 13
  39. 39. @jaimeejaimee Creative. Adventurous. Free Spirited. Thursday, June 13, 13
  40. 40. @jaimeejaimee Mark Trammell & Jesse James Garrett Creating Engagement on Twitter, UX Week 2011 Thursday, June 13, 13
  41. 41. @jaimeejaimee Mark Trammell & Jesse James Garrett Creating Engagement on Twitter, UX Week 2011 Thursday, June 13, 13
  42. 42. @jaimeejaimee -Des Traynor Thursday, June 13, 13
  43. 43. @jaimeejaimee -Des Traynor Thursday, June 13, 13
  44. 44. @jaimeejaimee Thursday, June 13, 13
  45. 45. @jaimeejaimee Thursday, June 13, 13
  46. 46. @jaimeejaimee Thursday, June 13, 13
  47. 47. @jaimeejaimee Review your App. Thursday, June 13, 13
  48. 48. @jaimeejaimee Recap: 3 Things Personality. OnBoarding. App Copy. Thursday, June 13, 13
  49. 49. @jaimeejaimee Fast. Cheap. Delightful. Engaging! Thursday, June 13, 13
  50. 50. @jaimeejaimee http://ohheyjaimee.tumblr.com/resources @jaimeejaimee Thursday, June 13, 13
  51. 51. @jaimeejaimee http://ohheyjaimee.tumblr.com/resources @jaimeejaimee Thursday, June 13, 13
  52. 52. Watch the video with slide synchronization on InfoQ.com! http://www.infoq.com/presentations/mobile- design-engage

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