Overview of Influitive's AdvocateHub

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With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.

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Overview of Influitive's AdvocateHub

  1. 1. Advocate  Marketing  with  Influitive  AdvocateHub™  
  2. 2. What’s  Advocate  Marketing?  Advocate  Marke-ng  is  a  discipline  that  puts  your  best   customers  at  the  center  of  your  marke-ng  and  sales  efforts  –  where  they  can  sell  on  your  behalf.  Advocate   Marke-ng  uses  tools  and  best  prac-ces  that  are   proven  to  accelerate  sales  cycles  and  offer  a   be+er  buyer  experience.    
  3. 3. Why  Advocate  Marketing?   “Customers  trust  each  other,  more  than  they  trust     your       brands  and  marketers.”     tely,   o  talk rtuna ant  t    –  Edelman  Trust  Barometer   Unfo n’t  w     d o  wantbu yers   reps.  They ers.     “Buyers  are  oEen  two-­‐thirds  of  the  way  through   t o  sales   our  custom their  decision-­‐making  process  before  they  even   y lk  to     to  ta contact  you.”     d a  crazy    –  Lori  Wizdo,  Forrester  Research   eem s  kin e     S o  it  s eave  thos nce,     to  l  to  ch a a tions “Senior  leaders  consider  informa-on  from  peers   co nvers huh?   an  important  resource  at  every  stage  of  buying.”          –  SiriusDecisions      
  4. 4.   Here’s  how  you  do  Advocate  Marketing  with      
  5. 5. Find  advocates  &   Invite  them  to   AdvocateHub   beta sales tester reference partner avid new tweeter NPS promoter customerblogger media advisory hound board
  6. 6. Build  ‘challenges’  to  get   advocates  supporting  your  marketing  &  sales  campaigns    
  7. 7. Create   lots  of  challenge s!   J  
  8. 8. Use  emails  and   alerts  for  high  priority  challenges  
  9. 9. Fuel  activity  &  competition  with   badges  &  leaderboards   AppExchange Great Review! Feedback! Public QuoraSpeaker! Power User! Celebrity! Reference Challenge Expert! Completed!
  10. 10. Watch  your  customers  outsell  your   own  sales   team  
  11. 11. Recognize  advocates  with   perks  and   privileges  
  12. 12. Simplify  &  turbo  charge   your  sales   reference   program  
  13. 13. Build  simple,  automatic  challenges           or  sophisticated,  multi-­stage   challenges  
  14. 14. Segment  advocates   by  level,  activity  or   campaign  
  15. 15. Track  engagement,   advocacy  and   adoption  
  16. 16. Pretty  cool,  huh?  J      Try  it  for  Free  at    Influitive.com     F ollow  @influitive.com     Email  sales@influitive.com  

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