Overview of Influitive's AdvocateHub

•

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With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.

Technology

Advocate Marketing with
Influitive AdvocateHub™

What’s Advocate Marketing?

Advocate
Marke-ng
is
a
discipline
that
puts
your
best

customers
at
the
center
of
your
marke-ng
and
sales

eﬀorts
–
where
they
can
sell
on
your
behalf.
Advocate

Marke-ng
uses
tools
and
best
prac-ces
that
are

proven
to
accelerate
sales
cycles
and
oﬀer
a

be+er
buyer
experience.

Why Advocate Marketing?
“Customers
trust
each
other,
more
than
they
trust

your

brands
and
marketers.”

tely, o talk
rtuna ant t

–
Edelman
Trust
Barometer

Unfo n’t w

d o want
bu yers reps. They ers. “Buyers
are
oEen
two-‐thirds
of
the
way
through

t o sales our custom their
decision-‐making
process
before
they
even

y
lk to
to ta
contact
you.”

d a crazy
–
Lori
Wizdo,
Forrester
Research

eem s kin e

S o it s eave thos nce,

to l to ch
a
a tions “Senior
leaders
consider
informa-on
from
peers

co nvers huh? an
important
resource
at
every
stage
of
buying.”

–
SiriusDecisions

Here’s how you do
Advocate Marketing with

Find advocates &
Invite them to
AdvocateHub

beta sales
tester reference partner

avid
new tweeter
NPS
promoter customer
blogger
media
advisory hound
board

Build ‘challenges’ to get
advocates supporting your
marketing & sales campaigns

Use emails and
alerts for high
priority challenges

Fuel activity & competition with
badges & leaderboards

AppExchange Great
Review! Feedback!

Public Quora
Speaker! Power User! Celebrity!

Reference Challenge
Expert! Completed!

Watch your
customers
outsell your
own sales
team

Recognize
advocates with
perks and
privileges

Simplify &
turbo charge
your sales
reference
program

Build simple, automatic challenges

or sophisticated, multi-stage
challenges

Segment
advocates
by level,
activity or
campaign

Pretty cool, huh? J

Try it for Free at Influitive.com

F ollow @influitive.com

Email sales@influitive.com

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Overview of Influitive's AdvocateHub

1. Advocate Marketing with Influitive AdvocateHub™

2. What’s Advocate Marketing? Advocate Marke-ng is a discipline that puts your best customers at the center of your marke-ng and sales eﬀorts – where they can sell on your behalf. Advocate Marke-ng uses tools and best prac-ces that are proven to accelerate sales cycles and oﬀer a be+er buyer experience.

3. Why Advocate Marketing? “Customers trust each other, more than they trust your brands and marketers.” tely, o talk rtuna ant t – Edelman Trust Barometer Unfo n’t w d o want bu yers reps. They ers. “Buyers are oEen two-‐thirds of the way through t o sales our custom their decision-‐making process before they even y lk to to ta contact you.” d a crazy – Lori Wizdo, Forrester Research eem s kin e S o it s eave thos nce, to l to ch a a tions “Senior leaders consider informa-on from peers co nvers huh? an important resource at every stage of buying.” – SiriusDecisions

4. Here’s how you do Advocate Marketing with

5. Find advocates & Invite them to AdvocateHub beta sales tester reference partner avid new tweeter NPS promoter customer blogger media advisory hound board

6. Build ‘challenges’ to get advocates supporting your marketing & sales campaigns

7. Create lots of challenge s! J

8. Use emails and alerts for high priority challenges

9. Fuel activity & competition with badges & leaderboards AppExchange Great Review! Feedback! Public Quora Speaker! Power User! Celebrity! Reference Challenge Expert! Completed!

10. Watch your customers outsell your own sales team

11. Recognize advocates with perks and privileges

12. Simplify & turbo charge your sales reference program

13. Build simple, automatic challenges or sophisticated, multi-stage challenges

14. Segment advocates by level, activity or campaign

15. Track engagement, advocacy and adoption

16. Pretty cool, huh? J Try it for Free at Influitive.com F ollow @influitive.com Email sales@influitive.com

Overview of Influitive's AdvocateHub

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