Difference between usage of social media under B2B and B2C segment!
There were days, when Social Media was just plain-Jane platform of sharing and getting in touch with your long lost friends. But, as time machine started running in full throttle, these sharing sites, became one of the most important tool, of marketing; be it for B2B or B2C companies. We have come very far, about how we connect to our target audience. The moment B2B/B2C marketers stared realizing, potential of Social Media, they started to involve it, in their marketing plans. It will not be wrong to say that B2C companies had started this exclusive era; and soon B2B, followed the suit. Irrespective of the fact that B2B and B2C segment differ, they extensively use social media marketing platforms now a days, to display their product. But still there are some differences; in, how they target their audience. How! Lets us explore.
