Internet Marketing Review

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Internet Marketing

Review
Issue #1

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Internet Marketing Review



Contents
Being Successful At Affiliate Marketing .................................................................................................. 2
An Overview of Article Marketing........................................................................................................... 3
Clearing Up the Confusion about Copywriting ....................................................................................... 4
How to Do Email Marketing Properly ..................................................................................................... 5
Some Things You Should Know About Internet Marketing .................................................................... 6
An Overview of a Landing Page .............................................................................................................. 7
Some Points to Consider About SEO Services......................................................................................... 8
A Look at Using the Squeeze Page .......................................................................................................... 9


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Being Successful At Affiliate Marketing
When one thinks of affiliate marketing, he or she probably wonders what is needed in order to
succeed at this and make a living at it. Because there is a lot of competition in this field, one must
have some important qualities in order to succeed and achieve what his or her goals are. There are
five specific qualities one must possess to be successful in marketing.

If one wishes to try this as a career, he or she must be willing to learn and be trained. Success does
not happen overnight. It is easy to get lost if one does not have directions. Learning the tricks and a
willingness to listen will get one going in the right direction.

One must be willing to invest his or her time and efforts, even when it seems like nothing is
happening. Many months may pass with nothing happening, but it is then when he or she must hold
on and wait for the big payoff. If one gives up at this point, he or she will have wasted a lot of
valuable time and energy.

When it seems like he or she can go on no further, he or she must push ever on. One must have self-
determination. Never giving up is a quality enveloped inside each and every marketer. It may seem
daunting, but one must not give up. Success will occur when the time is right.

Because there is a lot of waiting in this career field, the quality of discipline is much admired. If one
works hard every day to the best of his or her ability, it will pay off in the long run. Good things come
to those who wait.

Again, because there is a lot of waiting involved, one must possess the quality of optimism. Those
who have a negative viewpoint against affiliate marketing, naysayers should not be able to sway a
marketer from his or her path. One should not let him- or herself be influenced by people who don't
have anything good to say.

When one thinks of affiliate marketing, he or she probably wonders what is needed in order to
succeed and make a living at it. Because there is a lot of competition in this field, one must have
some important qualities in order to succeed and achieve what his or her goals are. These five
specific qualities just mentioned are what one must possess in order to be successful in this career
choice.


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An Overview of Article Marketing
Fresh content is what the search engines require of articles that are used in promoting products and
services. Once written, you need a means of getting people to read them and follow the link at the
bottom, in hopes that they will make a purchase. Where you use those articles to market your
business will be the secret to your success. Let's take a look at some of the details of article
marketing.

This type of marketing is actually two fold, in that the articles are used to promote your business,
while also being able to earn money through revenue sharing. Whether you are a writer who is
promoting your skills and talents to create content for others, or you are an entrepreneur who
needs articles to promote your products, it's the articles that get marketed first.

The success of any product depends on where it is marketed, and the needs or desires of the
audience being targeted. There would be insufficient reasons to promote face creams to no other
audience but automobile mechanics memberships, when only 1% of their members might actually
use the product.

Content directories offer a service of publishing your articles where people in your niche market can
read about what you have to offer. Part of the publishing deal can pay you for your content through
sharing the revenue from advertising when your readers click on an ad that is displayed with your
article.

Some directories are set up to effectively sell your articles to other business owners, and you get a
percentage of the sale, which is similar to getting a royalty from selling a book. Once the article is
sold, it belongs to the person who bought it, and they have the say so over how it gets used in online
promotions.

Search engines insist on 'unique' content, which means your articles will be ignored by the SEs if the
spiders find duplicate copies of them at numerous places on the Internet. You want to use content
directories that remove your articles from their database during the payment process of selling your
content.

Knowing how and where to find the best market for any product or service is probably the most
difficult part of any business. There is no profit in spinning your wheels with an audience that has no
reason to buy what you are selling. The title of your articles can make or break the success of your
efforts, and you may be better off using a service which specializes in article marketing.


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Clearing Up the Confusion about Copywriting
Copywriting should not be confused with the process of getting a Copyright. A Copyright is a
recorded submission of something that has already been written, and needs the protection offered
by this process to prevent unauthorized use or sale of duplicates of your work. Let's take a look at
what is involved in writing copy that is either for sale, or to be used in some printed form.

In the cyber world of the Internet, entrepreneurs are busily writing content to describe their
products and services, and these documents are then accessible to the world. It usually doesn't take
long to realize how time consuming it is to write fresh and original content, and they hire someone
to do for them. Providing this type of copy is known as copywriting.

When the search engines started requiring 'original' content, providing this type of service requires
writing without duplicating the content on some other website. If there is duplication, the SE spiders
will detect it and either ignore your web site, or completely block it out of their search engine results
pages.

It may seem like it would be easy to sit down and simply start writing, but when it comes to writing
for the Internet, there is a lot more involved in it than writing a book. Online businesses are trying to
rank as high in the SERPs as possible by using specific words which the SEs use as keywords to
produce their results.

In most cases, these keywords need to appear in specific locations of a document in order to help
rank the page higher in the SE results. The effort gets more exciting when the SEs decide to change
their algorithms for this location. Attempting to stay informed of such changes can be a daunting
task.

The writing style that is used can also be an issue in where a web site ranks in the search engines.
There are certain types of punctuation which are either penalized, or totally ignored, when the
document is indexed. Using numbered lists, and special characters can results in your page not even
appearing in the search engines.

Article directories also have requirements on what type of content they will allow you to submit to
their services, and can be even more reason to need the services of someone who is in the know
about SE requirements. When attempting to promote your web site, you may want to consider
having a company do your copywriting for you.


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How to Do Email Marketing Properly
These days email marketing has a bad name. People hear the words and automatically think of in
boxes filled with unsolicited junk mail for "Russian mail order brides" and plead from false African
princes for money without ever thinking about the good, honest uses for the media. Here are a few
tips to prevent your company from being lumped in with the spammers.

The first trick is to make sure that people will only be on the mailing list if they want to be. This
means that the opt-in form should be very clear and easy to understand. If check boxes are used to
let someone be added to the list, have the check box be large and easy to read. It should also clearly
state that checking the box adds them to the list.

Never use opt-out forms for adding people to a mailing list. People are used to seeing check boxes as
a way to be added to a list, not as a way to NOT be added to a list. There is a high probability that
they will not notice that it is an opt-out check box, will not realize they signed up to the list, and will
consider any mail sent by your company as spam.

Spammers do not generally use professional looking mails. Something so small as using basic HTML
to add in nice colors and eye catching graphics can help show users that your company is
trustworthy. A trustworthy company also has the titles of the letter directly relate to what the letter
is about. For example, "Save big at our winter clearance!" will look better to a reader than "click here
to save".

Another thing that helps build customer trust is having it very easy to leave the mailing list. At the
bottom of each letter should be a message that assures the customer that they can leave the mailing
list whenever they wish along with a clearly defined link to an unsubscribe page. The unsubscribe
link in the mail and unsubscribe page must work as well, or else it was all for nothing.

There are many companies and individuals sending mails these days. By choosing wisely how your
messages are sent you can avoid having your email marketing be confused with spam while building
the customer's trust in your company. Making a good mailer can take effort, but it is worth the
respect that it brings.


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Some Things You Should Know About Internet Marketing
The outcome of Internet marketing is crucial to the success of your business, and requires that you
remain current with the latest in search engine requirements, as well as the use of other technology.
With the portability of laptop computers and mobile phones, people can surf the Internet from any
location where they can receive a connection signal.

Even though it should go without saying, it is imperative that you have a website and that it is user
friendly. If your site is well organized, anyone who visits it will have no problem in finding what they
wanted. There should be a means of allowing them to get in contact with you, in case they do have
more questions.

A business web site might also need to be WAP enabled, and provide access to your account on any
of the mobile services, such as links to Twitter and a possible RSS feed. There are specific details of
advertising through these services so you can maintain contact with your marketing audience, and
determine if this right for your type of business.

Each of your product pages has words that describe your product and considered to be related
content, which is what the SEs require. From this content keywords develop which are used in your
advertising campaigns. It is considered 'keyword spamming' to over use the common words, and
using words designed to 'trick; people into clicking on your link is known as 'black marketing' tactics.

Pay-Per-Click (PPCs) is a form of advertising used by both the search engines and other promoters on
mobile devices. Your keywords will be used in designing your ads, and you get the benefit of only
paying for the ad after someone follows your link to the proper destination. This arrangement makes
it very affordable to use, as long as you set a budget and a cut-off point of expenditures.

Blogs have become a popular venue for trying to advertise a business, and can be very beneficial if
implemented correctly. Keep in mind that for every comment you post, other people can post a
comment in return. Blogging can be very time consuming if you are trying to find the appropriate
blogs for your product or service.

The Internet can be a great place to promote your own business and provide you with a good return
on your investment. However, it is not to be entered into without thorough preparations and
knowledge of what efforts will produce the best results. You might well find out that it could be in
your best interest to hire the services of a company who keeps up with the latest in Internet
marketing requirements.


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An Overview of a Landing Page
Your landing page is where you want to have the highest amount of traffic because it means you are
that close to making a sale and generating profit. All of your efforts to promote the link have been
worth it, and the moment of truth has arrived. This is the final step in selling your product or service
so the page has to be designed to complete the sale.

The landing strip for a plane is not the end of the flight. The plane still has to taxi to the terminal for
the passengers to complete their journey. The link to your product document is not a final sale,
because the visitor still has to become a customer, and the wording involved in helping this to
happen is vitally important to the desired result.

Maintaining the visitor's attention is part of a successful web site, and now is not the time to clutter
up your offer with other links. You want to eliminate all distractions so that they stay focused on
making a purchase. This is the page that needs to answer all possible questions that a potential
customer might have, and provide a place where they can contact you if they come up with one that
isn't already answered.

When your link was followed, the person was already interested in what is being offered, yet it is
important to provide a brief summary or a list of benefits to help refresh their memory. This can be
done by stating each point in very few words that help cause them to finish reading and then click
the payment button.

Depending on what type of product, some entrepreneurs like having a video for people to watch
which can show exactly how the product works. This can be a good idea for anything from DIY
projects to computer software or e-Books. Even personal services can benefit from having a video
that introduces you to the prospective customer.

One of the possible draw backs to using videos for making the final sale is that computers having
technical problems and your visitor may not be able to watch the video. Another drawback is that it
could be too distracting and cause people to decide it isn't worth watching the rest of the short
movie.

The whole idea of this final step is to cause a visitor to quickly become a customer, and if anything
distracts their attention it can cause you to lose the sale. A good landing page can be difficult to
develop into an award winning location, but there are services available which can take care of this
important matter for you.


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Some Points to Consider About SEO Services
SEO services are offered by companies who stay informed of the latest ranking requirements of the
Internet search engines. SEs offer advertising which generates the revenue it takes to keep them in
business. They are entitled to protect their interests by implementing methods to ensure the quality
of their service in producing quality results.

Using a reputable search engine optimization service will help you avoid the pitfalls and perils of
doing things with your web site which can cause it to rank lower in the SERPs. They know the list of
possible violations which can result in lower rankings, or possibly result in the SEs refusing to index
your site.

One of the offenses they will avoid is known as keyword spamming. This might sound simple, but
when you are writing an article, or product description, you may not realize how many times you've
used one of the words in your keyword phrase in other sentences. Each time that word is repeated,
it adds up the total and could inadvertently get your site blocked from the SE spiders.

Meta Tags are used by the search engines to help index your site, because they contain information
which is related to a search request. However, there are methods by which you can harm your
chances of success, if the words used in the tags are a part of a violation. An SEO company knows
how to avoid this situation and increase your chances of success.

Backlinks are a crucial factor in helping to raise a site's SE rankings. These links must be connected to
sites which are related to your area of business, and provide visitors with a congruent navigation
that remains focused on the intent of your business. Just any old links are not acceptable to the SE
spiders.

Your web site can actually be penalized due to its layout. The SE spiders have been educated to find
well organized information. It may seem like an easy task to create a web page and simply be done
with it. However, using categories to group related items can increase your ranking, yet the position
those links are place on the page can appear to be confusing to the spiders.

In the early days of the Internet, it was a very simple matter of starting an online business. You
registered a domain name, built a web site and submitted your URL to the SEs. Those days are gone.
Now, SEs have tightened down on all forms of site spamming. When optimizing the chances of your
site being successful, you may want to hire the experience behind good SEO services.


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A Look at Using the Squeeze Page
A squeeze page is intended to squeeze information out of the person who follows the link that
brought them to your site. You have spent a lot of time, and perhaps a lot of money, trying to
promote the product, and now you want to make the sale. This type of web document differs from a
landing page in that a person has to enter their information before going to what they wanted.

This type of information gathering is one of the lead generating tactics which provides you with the
information you need to continue trying to make a sale to the person who enter their data. Unless
you are offering something to the visitor that is absolutely necessary for them to have, this method
may not work if there isn't something in it for them.

Many entrepreneurs use this opportunity to give the visitor something for free in exchange for
entering the information you requested. If it is worth it to them, they may decide to continue and
see what else you have to offer. It's up to you to decide how important it is to have their
information, even if they don't make a purchase.

One of the best offers to use in this tactic is to ask them to join your opt-in mailing list, which is
published on a regular basis, and will provide them with weekly or monthly information they would
otherwise have to spend time surfing the Internet to obtain. In the process you build an audience of
people who have started trusting you as an authoring on the subject.

The trust that you can build from this type of page is a part of branding which helps people
remember you and tell their friends and neighbours. By providing a free newsletter you still have a
place to present your offers inside the content of the regularly sent message. A simple link at the
bottom of the letter can generate more sales.

A properly designed squeeze page can benefit you in getting more leads, but it takes careful
planning and presentation to make it work as you want it to. When considering the use of this
marketing tactic, you may want to hire a company who knows how to make it work so that it will get
you the most qualified leads possible.



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