About Christiane Delarbeyrette, founder of Idnition, is a bi-lingual Social Media Strategist who helps clients - digital virgins and savvy vanguards alike – to leverage the power of social media as an integral component of their marketing mix. The Internet is a fast-paced quagmire. For Christiane, it’s her comfort zone. As she states: “web 2.0 offers a fast gateway to the world but this can be crushing. I grew up with it, I haven’t skipped a beat and it holds a fascinating and magnetic attraction.” With such a founder, clients can leave it to Idnition to keep abreast of trends, innovations, 2.0 tools and to seek advice on how to implement and monitor social media to meet objectives.