European Commission Workshop ...   Competitiveness Week, Brussels 17-20sep12           Embedded Systems and Advanced Com...
2v3Prof. Ian Phillips Principal Staff Eng’r,       ARM Ltdian.phillips@arm.com  Visiting Prof. at ...Contribution to Indus...
Electronic Systems Underpin 21C Society Visibly ...       Cameras, Tablets, TVs, Printers, Readers, Navigators, Audio, P...
Electronic Systems Products are Complex The Alloy of Many Advanced Technologies, Methods & Tools Their Entire Life-Cycle...
Changing More Than We Realise...                               10nm                                                       ...
Societal Challenges ... Are Just Indicators of where Governments intend to spend ...         Urbanisation (Smart Cities)...
ES and AC Draft Strategy Document Proposed Four-Pronged Strategy: Basically good ...      To Reinforce Europes lead indu...
Conclusions: Electronic Systems Permeate our lives today ...        Visibly and Invisibly, they have enabled the improve...
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Intervention: Embedded Systems and Advanced Computing

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Invited Intervention (10min) for the Embedded Systems and Advanced Computing section of the European Commission's Competitiveness Week Workshops (in preparation for Horizon 2020).

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Intervention: Embedded Systems and Advanced Computing

  1. 1. European Commission Workshop ... Competitiveness Week, Brussels 17-20sep12  Embedded Systems and Advanced Computing – 18sep12  10 Minutes + Brief Q’s  Intervention to include Commentary on the EC’s Draft Strategy Document (11sep12) Invited Intervention (See Presentation) - Specific Points to Include ...  Cross-Cutting Businesses have Fragmented Markets – By Definition!  Let Business chose its own Market Opportunities (The EC should only point-out where (public) money is likely to be spent)  Patents ≠ Intellectual Asset management ≠ IP ≠ Intellectual Property  Market ≠ Market (Societal Challenges ≠ Business Opportunities for eg:ARM)  Beware: Local Skills Availability can be offset Internationally (Business will not fail through lack of EU skills)  Open Software is not a direct Business opportunity in itself; but may still be justified to develop a market (A Platform).  Platforms are not all the same: ARM CPU, Boolean Logic, CMOS, DVD, C++, html, FTP, GSM, USB, Automotive chassis, GPS, Apple’s 32 pin interface, Spanners, ECLIPSE, Linaro, Standards (Proprietary and Open).  Economics is a Social Science: Economists come from various Social backgrounds. Equations indicate Relationships, but are generally not Commutative ... Don’t trust nested equations.  To judge the value of support; you must understand how Economic Contributions are made! (See “Income Approach”).  Is funding getting to the Right/Best Targets? (Eric Schutz, Artemis: “When we have the money; they show up!”)  SME Participation in EU Projects can be very bad (for them); SME Emergence is a good within a Project.  Europe is 5% of the world population (25% of the world economy), so in a level playing field we would expect that 95% of ‘anything’ to be supplied by the ROW! Even 75% would indicate a significantly bias in ‘our’ favour!!  Europe is not Uniform, so we should not try and achieve the same things in each country (do what you are best at).  FP8 should support the EU end of International Collaborations which will benefit Europe. 1
  2. 2. 2v3Prof. Ian Phillips Principal Staff Eng’r, ARM Ltdian.phillips@arm.com Visiting Prof. at ...Contribution to Industry Award 2008 European Commission Workshop Competitiveness Week Brussels 18sep12 2
  3. 3. Electronic Systems Underpin 21C Society Visibly ...  Cameras, Tablets, TVs, Printers, Readers, Navigators, Audio, Phones, ...  Personal and Loved ... ... But not VITAL Invisibly ...  Banking, Medical, Energy, Security, Transport, Logistics, Robotics, Communications, ...  Impersonal, Invisible and Unapreciated ... ... Yet are VITAL to our Society and Economy We are heavily dependent on them today ... ... and will be increasingly so tomorrow. 3
  4. 4. Electronic Systems Products are Complex The Alloy of Many Advanced Technologies, Methods & Tools Their Entire Life-Cycles are Global today ...  Research to Recycle (Through: Design, Reproduction, Installation, Maintenance, Use, etc).  Significant Employment-Based Economic Contributions1 to all Nations Involved in the life-cycle We have not lost control to the East and USA ...  Nobody ‘owns’ the entire life-cycle or value-cycle of even one ES Product; so don’t waste effort trying to achieve it!  More realistic to achieve a balance of dependency; where they need our contributions as much as we need theirs! 1: See “The Income Approach” to GDP Computation 4
  5. 5. Changing More Than We Realise... 10nm XApproximate Process Geometry 100nm 1um Transistors/Chip (M) Transistor/PM (K) 10um 100um ITRS’99 ... x More Functionality In-a-Chip in 20 yrs! 5
  6. 6. Societal Challenges ... Are Just Indicators of where Governments intend to spend ...  Urbanisation (Smart Cities)  Food/Water  Health (eHealth)  Ageing Society  Transport  Sustainability  Energy (Smart Grid)  E-Inclusion  Security  Economics  Environment  Etc. Whilst ...  Electronic Systems will be fundamental to whatever solutions are implemented to Societies Challenges ...  They will not be the Best Businesses Opportunities ... ... Nor create the Biggest Direct Economic value to Europe. However ...  Objective ought to be that European Electronic Systems Community’s Technologies and Capabilities# are exploitable in Europe’s Societal Challenge markets ... ... But in much greater ‘quantity’ in wider Global Markets # More diverse than nano-electronics 6
  7. 7. ES and AC Draft Strategy Document Proposed Four-Pronged Strategy: Basically good ...  To Reinforce Europes lead industrial position in Embedded Systems Yes BUT...  Europe does not lead across all of ES; though we do in significant (Cross-Cutting) parts.  Need to be much more focused about support initiatives.  To Support Road-Map Based Research and Innovation Yes BUT...  Technology Roadmaps, not Application Roadmaps; and from ETP’s and LEITs ... not JTIs.  Research establishes Science/Technology not Product.  To Extend R&D towards I&De (Innovation & Deployment) Handle With Care ...  I&De are Business Issues and should be justified as such. Undue Governments influence leads to non-viable business, and a growing dependency culture (and bill).  Damaging vital longer-term R&D by diverting money/attention away from it.  To Support SMEs Like ...  SME Role clarified to: ‘Utilise and/or Mature Novel Technologies’  And provide this into the Electronic Systems life-cycle (Through; Service, Licence, Acquisition)  Limitation to growth is not (just) money. Greater is Management Experience and Skill Access 7
  8. 8. Conclusions: Electronic Systems Permeate our lives today ...  Visibly and Invisibly, they have enabled the improved services and exciting new products in our lives! (AC, IT and ICT are included in this)  They are the product of Global Endeavour at all levels in their life-cycles ... Making significant Direct and Indirect contrib’n to the European Economy Europe’s strengths are ‘islands’ throughout ES life-cycles ...  Nobody (Nation, Region or Company) ‘hold’ entire ES life-cycles today; and European Enterprises deliver value (and prosperity) in the Life-Cycles of many ES Products.  Darwinian Evolution has transformed Traditional Businesses into smaller, optimised, competitive, operations; better suited to their business in the new globalised order.  Societal Challenges are just Signposts; they are not the only, nor the biggest market opportunities for European ES businesses.  Globalisation offers many specialist business opportunities for Europe ; and the technical, legal and physical mechanisms to deliver them into global life-cycles. ... Help us achieve global pre-eminence in what we are (or can be) good at ... Don’t try to change us into something will never be preeminent at. 8

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