1. social media
We tweet. We like. We share. Social media is driving engagement and brands are in on the
conversation—as participants, observers, sponsors and advertisers. This section looks at how brands
are managing their social media presence, what they’re doing to take advantage of new sponsorship
and ad models, and the digital partners that will get them there.
The section will also include a special feature on Social TV and how broadcasters are turning to social
media to actively engage with viewers. It will explore the tools and tactics being used to increase
social engagement for TV watchers and how this trend will impact how show popularity is gauged.
Full page ad with facing advertorial: $15,000 net
Full page ad: $12,500; Half page ad: $8,000 net
For more information, please contact
Issue Date: September 10, 2012 Vincent Nelson, Sales Director
Space Close: August 28, 2012 212.493.4341, vincent.nelson@adweek.com