Smart and Connected Tourism Technologies
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Presentation done by Chulmo Koo, during "Where are we now and where are we heading?" workshop, of the ENTER2015 eTourism conference.
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Smart and Connected Tourism Technologies
- 1. ENTER 2015 Research Track Slide Number 1 Prof. Chulmo, Koo Kyung Hee University, South Korea helmetgu@khu.ac.kr http://hot.khu.ac.kr, http://strc.khu.ac.kr
- 2. ENTER 2015 Research Track Slide Number 2 Agenda 1. Digital Keywords 2. Big Data & IoT (Internet of Things) 3. Smart, Connected Tourism 4. Conclusions
- 3. ENTER 2015 Research Track Slide Number 3 Keywords In The Digital Era 3 • Platform • Digital media • Digitally focused • Digital talent • Creative energy & Insight • Mobile imperative • Speed & Agility • Unlocking the power of data • Transformation • Redesigning • Positioning • Detail, context, specific recommendations
- 4. ENTER 2015 Research Track Slide Number 4 1. Big Data & IoT
- 5. ENTER 2015 Research Track Slide Number 5 Big Data
- 6. ENTER 2015 Research Track Slide Number 6 Yottabyte = 1000 Zbytes (280 bytes) = too big to imagine? Zetabyte = 1000 Exabytes (270 bytes), 1.2 ZB = info in 2010 (It takes 114 years for Google to process this amount.) Exabyte = 1000 Pbytes (260 bytes) = 15 bil copies of magazine Petabyte = 1000 Tbytes (250 bytes), Google processes 1.2 PB/hr Terabyte = 1000 Gbytes (240 bytes), 15 TB = all books in library of Congress Gigabyte = 1000 Mbytes (230 bytes)= a compressed movie Megabyte = 1000 Kbytes (220 bytes), 3 MB = a five minute MP3 song Kilobyte = roughly 1000 (210 )bytes, ½ page of typed text Too BIG to be processed in a timely fashion… Source: The Economist 2010 (Feb 27)
- 7. ENTER 2015 Research Track Slide Number 7
- 8. ENTER 2015 Research Track Slide Number 8 Big Data-Related Tech Trends & Knowledge Service Cloud Computing & Mobile Internet Data Knowledge Service Data, Computing Platform Service Knowledge Service Gartner’s Top 10 Strategic Tech Trends for 2015 Photos: iStock Information & Management: http://www.information-management.com/gallery/gartners-top-10-strategic-tech-trends-for-2015-10026168-1.html
- 9. ENTER 2015 Research Track Slide Number 9 Internet of Things (IoT): The Thrid Wave By Coldman Sachs • Sensing--leverage sensors attached to things (e.g., temperature, pressure, acceleration) • Efficient-adds intelligence to manual process (e.g., reduce power usage on hot days) • Networked-Connects objects to the network (e.g., thermonstats, cars, watches) • Specialized-Customizers technology and process to specific connects objects to the network (e.g., thermonstats, cars, watches) • Everywhere-Deployed pervasively (e.g., on the human body, in cars, homes, cities, factories)
- 10. ENTER 2015 Research Track Slide Number 10 How Smart Connected Technology Works? 10
- 11. ENTER 2015 Research Track Slide Number 11 Smart IT Service Hierachy Infra (Network, Cloud) Smart Devices (Hardware) Operating Software Travel Applications Travel Service Travel User Experience Apple (Closed) Google (Open?)
- 12. ENTER 2015 Research Track Slide Number 12 2. Smart, Connected Tourism
- 13. ENTER 2015 Research Track Slide Number 13 Transforming “Travel Behavior! Business Opportunity!” Smart, Connected Tourism Tourism Service Product Process Biz Model Device Innovation Areas Innovation Types/Aspects Incremental Innovation Radical Innovation GPS Location + Smart Device Much Faster More Realistic More Convenient Effect Smart, Connected Tourism…
- 14. Year 2015
- 15. ENTER 2015 Research Track Slide Number 15 Social Media • 76% of people have a list of dream trips • 83% of people use the internet when on vacation • 76% agree ‘they give me insider knowledge not available elsewhere • 37% of people book their vacation through online travel agents
- 16. ENTER 2015 Research Track Slide Number 16
- 17. ENTER 2015 Research Track Slide Number 17 Applications They offer discounted minute hotel bookings. Vacant room are released on the day
- 18. ENTER 2015 Research Track Slide Number 18 TripAdviser Economical for Travelers: - Early Booking - Last-Minute Deals - Reverse Auction Bidding - Destinations - Interests - Comments - Transportation - Lodging - Sightseeing - Restaurants - Entertainment Travel Websites
- 19. ENTER 2015 Research Track Slide Number 19 Applications 92% of travelers consider themselves at least a little spontaneous!
- 20. ENTER 2015 Research Track Slide Number 20 Beacons: an intentionally conspicuous device designed to attract attention to a specific location More Convenient
- 21. ENTER 2015 Research Track Slide Number 21 Beacons More Convenient
- 22. ENTER 2015 Research Track Slide Number 22 Mirai Resu: Japan's restaurant of the future
- 23. ENTER 2015 Research Track Slide Number 23 Drones: A radio-controlled pilotless aircraft or missile More Convenient
- 24. ENTER 2015 Research Track Slide Number 24 Drones
- 25. ENTER 2015 Research Track Slide Number 25 Drone’s Examples Shot by Trey Ratcliffe, shot above the city of Beijing. Made by Cut Media, and shot in the mountains of Scotland.
- 26. ENTER 2015 Research Track Slide Number 26 3 D Technology and Filminig More Realistic
- 27. ENTER 2015 Research Track Slide Number 27 Virtual Reality More Realistic
- 28. ENTER 2015 Research Track Slide Number 28 IS TECHNOLOGY ALWAYS EFFECTIVE?
- 29. ENTER 2015 Research Track Slide Number 29 Is Technology Always Effective? 27.9% 14.2% 23.8% 19.2% 14.9% HOTEL WEBSITE HOTEL CRO DIRECT TO HOTEL GDS ONLINE TRAVEL AGENTS Share of Transient Rooms Sold by Booking Channel Q1 2014
- 30. ENTER 2015 Research Track Slide Number 30 NEW TRAVEL EXPERIENCE IN SMART & CONNECTED TOURISM New Travel Experience in Smart & Connected Tourism
- 31. ENTER 2015 Research Track Slide Number 31 Conclusions • We live in an exciting time, but • Full of opportunities and risks together • Reduced the Perceived Risks : – Security issues – Privacy issues • Know for the year ahead where you’re now – Act Locally – Think globally • Technology as transient in tourism 31
- 32. ENTER 2015 Research Track Slide Number 32 Deadline: 1 August 2015
- 33. ENTER 2015 Research Track Slide Number 33 GUEST EDITORS FEVZI OKUMUS THE UNIVERSITY OF CENTRAL FLORIDA E-MAIL: FEVZI.OKUMUS@UCF.EDU CIHAN COBANOGLU THE UNIVERSITY OF SOUTH FLORIDA SARASOTA-MANATEE E-MAIL: CIHAN@SAR.USF.EDU FRANCESCO RICCI FREE UNIVERSITY OF BOZEN-BOLZANO EMAIL: FRICCI@UNIBZ.IT CHULMO KOO KYUNG HEE UNIVERSITY EMAIL: HELMETGU@KHU.AC.KR Special Issue on Smart, Connected Hospitality and Tourism Springer Publication Science Citation Index Expanded Deadline: 31 December 2015
- 34. ENTER 2015 Research Track Slide Number 34
Editor's Notes
- All these examples tell the same story: that the world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account.
- The amount of digital information increases tenfold every five years. Moore's law, which the computer industry now takes for granted, says that the processing power and storage capacity of computer chips double or their prices halve roughly every 18 months.
- How it differ from Internet? More data is generated by things with sensors than by people Extends the internet’s productivity gains to things, not just people Some of the intelligence shifts from the cloud to the network’s edge Unlike the broad horizontal reach of PCs and smartphones, the IoT is very fragmented Ubiquitous resence, resulting in an order of magnitude more devices and even greater security concerns
- A clutch of new smartphone apps promises to do just that. They offer discounted last-minute hotel bookings. Vacant rooms are released on the day, a day in advance or up to a week before travel to the app, which allows users to filter hotels by city, cost and quality.
- Flight Tonight 어플은 Hotel Tonight의 항공 버전이라고 생각하시면 됩니다. 현재 공항에서 오늘 출발하는 항공권을 쉽게 검색하고 예약할 수 있습니다.
- 더 편리하게 해준 기술에는 대표적으로 비콘 기술이 있습니다. that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. hey are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors.
- New York and Union Square, San Francisco. ShopBeacon can welcome a shopper when she enters a store and show her location-specific deals, discounts, recommendations, and rewards Your experience in museums or similar inspirational or cultural spaces will be dramatically transformed. Beacons will offer a rich-experience that will allow you to not only understand about the art in front of you, but beyond. Imagine you are looking at a painting and iBeacon prompts you with information about the painting and the artist in rich media (text, audio, and video) including works done in a similar style and artists with similar style. For a sports fan, this new technology points towards a unique experience that brings the stadium to life by sending them location-driven special offers and promotions for concessions. MLB recently worked with Apple to integrate the iBeacon indoor mapping technology in iOS 7 to customize its ‘At the Ballpark’ app in order to provide app users with an interactive game watching experience at the stadium.
- 영상을 하나 보실텐데요. 일본에 있는 레스토랑입니다. 미래 레스토랑으로도 불리는 곳으로, 비콘, 증강현실, 가상현실 등 다양한 기술이 어우러진 곳입니다. 이 곳은 음식의 맛 뿐만 아니라 손님들에게 색다른 경험을 제공함으로써 또 다른 유인요소를 제공하는 곳이라고 할 수 있습니다.
- referred to as an unpiloted aerial vehicle and a remotely piloted aircraft (RPA) he idea of a pilotless aircraft is not a new concept. The concept of drones dates back to the mid-1800s, when Austrians sent off unmanned, bomb-filled balloons as a way to attack Venice. 상품 배달을 목적으로 알려진 것이 초기이지만, 사진 촬영, 인명구조까지 가능하게 되면서 앞으로의 발전방향이 무궁무진하다고 예상되고 있습니다.
- We have been pretty hot on drone videos in travel over the last year, and we believe aerial drone videos can change people’s perspectives on landscapes, literally and figuratively. Travel by Drone 사이트는 드론으로 촬영한 세계 곳곳의 영상을 제공하는 사이트입니다. 드론을 통해서 사람이 찍기 어려운 곳까지 촬영함으로써 보다 다양한 세계의 모습을 편리하게 보면서 쉽게 간접적인 여행을 즐길 수 있습니다.
- 현재 바티칸 박물관 이라는 제목의 영화가 상영 중에 있습니다. 고화질, 3D 기술로 촬영되어 사실과 거의 흡사한 영상을 즐길 수 있는데요.
- by Destination British Columbia as a way to entice vacation seekers to visit the Canadian province. "We just really wanted to make it an interactive experience, on top of being immersive, and give people the opportunity to make choices as if they were actually traveling in BC,“ 얼마 전 ABC 뉴스에서는 캐나다의 브리티쉬 컬럼비아를 가상현실로 관광이 가능하게 된 뉴스를 보도한 바 있습니다. 발전된 기술을 통해서 우리는 관광지를 좀 더 사실적으로 보다 현실과 가깝게 경험할 수 있게 되었습니다.
- 하지만 이러한 기술들이 항상 관광업계에 효과적으로 작용할지는 미지수입니다.
- TravelClick 자료에 따르면 빠르고 편리하게 숙박을 예약할 수 있는 어플이 있음에도 불구하고 호텔 예약의 가장 큰 부분을 차지하는 채널은 호텔 자사 웹사이트로 밝혀졌습니다. Expedia와 같은 호텔 예약 전문 사이트도 15% 미만의 비율을 보이며. 스마트폰 모바일의 비율은 순위에도 기록되지 않았습니다. 스마트 기술로 쉽고 빠르게 예약을 할 수 있지만, 사실상 사용이 미비하다고 예상할 수 있습니다.
- . Smart & Connected Tourism isn’t just high-tech tourism, more real tourism, because it can create travel experience. Travel Experience is Increasing, Diversifying, being Created