Presentation given by Matthias Kaiserswerth, Director, IBM Research - Zurich Laboratory, at University of Zurich, 30 March 2009. IBM Jams are online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands. Jams are innovation events to capture the pulse of the group or to solicit specific ideas for critical business issues.

1. Zurich Research Lab
IBM Jams:
Spurring Innovation from Within
Dr. Matthias Kaiserswerth
Director, IBM Zurich Research Lab
1 © 2009 IBM Corporation
Friday, 27 March 2009

2. Building a smarter planet
Agenda
‣ Introduction to IBM Zurich Research Lab
‣ Open Innovation
‣ Jams
‣ What is a Jam?
‣ How do Jams work?
‣ Who is Jamming?
‣ Homework
2 © 2009 IBM Corporation
Friday, 27 March 2009

3. Building a smarter planet
Agenda
‣ Introduction to IBM Zurich Research Lab
‣ Open Innovation
‣ Jams
‣ What is a Jam?
‣ How do Jams work?
‣ Who is Jamming?
‣ Homework
3 © 2009 IBM Corporation
Friday, 27 March 2009

4. Building a smarter planet
IBM Zurich Research Lab
Zurich Research Focus Areas
Lab population: ~ 320
persons Computer Science: Security and Privacy,
Business Integration Technologies,
‣ Regular employees 240 Systems Management
‣ Pre-docs 50
‣ Post-docs &
visiting scientists 30 Systems: Server Technology, Accelerator
Technology, I/O Link Technologies, System
Software, Energy Management
Collaboration with external
Storage: Tape Technologies, Heads and
partners Actuators, Storage Systems, Memory and
Probe Technologies
‣ University projects 30
‣ Industrial partners 30
‣ Govt. programs 30 Math & Computational Science: Business
Optimization, Computational Sciences, Data
Analytics
>30 different nationalities
Science & Technology: Semiconductors,
Systems, Beyond the Transistor,
Nanotechnology, Biotechnology
4 © 2009 IBM Corporation
Friday, 27 March 2009

5. Building a smarter planet
IBM’s Labs Around the World
More than 3,000 scientists and engineers at 8 labs in 6 countries
IBM spent $6B in 2008 on R&D
Watson Zurich
1945 1956 Beijing
1995
Almaden Tokyo
1955 1982
Austin Haifa Delhi
1995 1972 1998
5 © 2009 IBM Corporation
Friday, 27 March 2009

6. Building a smarter planet
Agenda
‣ Introduction to IBM Zurich Research Lab
‣ Open Innovation
‣ Jams
‣ What is a Jam?
‣ How do Jams work?
‣ Who is Jamming?
‣ Homework
6 © 2009 IBM Corporation
Friday, 27 March 2009

7. Building a smarter planet Zurich Research Lab
What is innovation?
“Innovation resides at the intersection
of invention and insight, leading to
the creation of social and economic
value”
National Innovation Initiative
7 © 2009 IBM Corporation
Friday, 27 March 2009

8. Building a smarter planet Zurich Research Lab
The changing nature of innovation
 Key factors driving change
– Dynamics of a flattening world
– Emergence of new capabilities
– Evolution of information technology
– March of commoditization
– Massive shift in demographics
– Unpredictability and impact of
change
 Innovation in the 21st century
– Open
– Collaborative
– Multi-disciplinary
– Global
8 © 2009 IBM Corporation
Friday, 27 March 2009

9. Building a smarter planet Zurich Research Lab
Why does innovation matter?
 Generates high-value,
higher-paying jobs
 Fuels wealth creation
and profitability
 Creates new industries
and markets
 Spurs productivity and
economic growth
 Raises standard of living
 Goes beyond invention
9 © 2009 IBM Corporation
Friday, 27 March 2009

10. Building a smarter planet Zurich Research Lab
Open, collaborative innovation
EMPLOYEES CONSUMERS
LOCAL
INVESTORS COMMUNITY
INNOVATION
ECOSYSTEM
ACADEMIC
COMMUNITY PARTNERS
GOVERNMENT MEDIA
10 © 2009 IBM Corporation
Friday, 27 March 2009

11. Building a smarter planet Zurich Research Lab
Evolution of a Partnership
IBM Research’s Public-Private Partnership with ETH
IBM and ETH Zurich Information IBM and ETH
open Center for Security Center Zurich form $90
Advanced Silicon created with ETH million partnership
Electronics and Credit Suisse in nanoscience
September 2003
August 2001
June 2008
11 © 2009 IBM Corporation
Friday, 27 March 2009

12. Building a smarter planet
A Model for Collaboration
For the first time in Switzerland will Industry and Academia not only
share research infrastructure, but actually create it in a joint effort.
‣ IBM constructs the
building
‣ ETH rents space for
a minimum of 10 years
‣ Both joint and individual
research projects
‣ Available to more
organizations
12 © 2009 IBM Corporation
Friday, 27 March 2009

13. Building a smarter planet
Agenda
‣ Introduction to IBM Zurich Research Lab
‣ Open Innovation
‣ Jams
‣ What is a Jam?
‣ How do Jams work?
‣ Who is Jamming?
‣ Homework
13 © 2009 IBM Corporation
Friday, 27 March 2009

14. Building a smarter planet Zurich Research Lab
“Jams have helped
change our culture
and the fundamental
way we collaborate
across our business.”
Sam Palmisano
Chairman & CEO, IBM
Samuel J. Palmisano
CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER
14 © 2009 IBM Corporation
Friday, 27 March 2009

15. Building a smarter planet
What is a Jam?
IBM’s approach for business collaboration and enterprise transformation
• Online collaborative
discussions for audiences
ranging in size from a few
hundred to hundreds of
thousands
• Innovation events to
capture the pulse of the
group or to solicit specific
ideas to critical business
issues
15 © 2009 IBM Corporation
Friday, 27 March 2009

16. Building a smarter planet Zurich Research Lab
How do Jams work?
• A high-profile, online
event: 12-14 weeks of
event preparation
• Specific duration,
typically ranging from
48-72 consecutive
hours
• A defined agenda,
focused on strategic
and critical enterprise
issues
16 © 2009 IBM Corporation
Friday, 27 March 2009

17. Building a smarter planet Zurich Research Lab
How do Jams work?
• A real-time discussion database with ideas, best practices
& employee sentiment
• A disciplined “behind-the scene” human planning and
orchestration effort
• Real-time text mining & analysis to surface & steer live
discussion trends
• Robust event-hosting infrastructure (same as US Open,
Wimbledon)
• 2-3 weeks post-event research & analysis
• An event report, with key conclusions and an action plan
17 © 2009 IBM Corporation
Friday, 27 March 2009

18. Building a smarter planet
Post Event Research & Analysis
See for yourself http://www.ibm.com/ibm/jam/
18 © 2009 IBM Corporation
Friday, 27 March 2009

19. Building a smarter planet
How has IBM used Jams?
19 © 2009 IBM Corporation
Friday, 27 March 2009

20. Building a smarter planet Zurich Research Lab
InnovationJam 2008
• 90 hours
• 90,000 participants
• 32,000 posts
• 104 countries represented
• 1000 clients, partners and universities
(Eli Lilly & Company, Citigroup, EADS, Fuji Film,
Avon, ABB, Nissan Motors, Chinese University of
Hong Kong, Colgate-Palmolive, Daimler AG )
• 1.5 million page views of Jam materials and
discussions
20 © 2009 IBM Corporation
Friday, 27 March 2009

21. Building a smarter planet
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21 © 2009 IBM Corporation
Friday, 27 March 2009

22. Building a smarter planet
1
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3
5
4
22 © 2009 IBM Corporation
Friday, 27 March 2009

23. Building a smarter planet Zurich Research Lab
Jamming Outcomes
Real-time Simplified Intelligent
Translation Business Utility
Services Engines Networks 3D Internet “Digital Me”
$100 million investment over two years to pursue ten new businesses
generated by InnovationJam
Smart Electronic
Healthcare Intelligent Health
Big Green Banking for Payment Transportation Record
Innovations the Unbanked Systems Systems System
23 © 2009 IBM Corporation
10 Münchner Kreis, April 24, 2008 © 2008 IBM Corporation
Friday, 27 March 2009

24. Building a smarter planet
Client Jams
• First industry-wide virtual • CEO sponsored to identify
collaboration event to ideas to realize the
address the challenges company’s new strategy
facing the North American with it’s new values as the
supplier industry framework
• Over 150 companies with • More than 33% of Nokia
participants ranging from employees participated from
CEOs, to line of business 40 countries including
(LOB) executives, to factory workers, sales
functional VPs, middle teams, R&D and
managers and engineers manufacturing
24 © 2009 IBM Corporation
Friday, 27 March 2009

25. Building a smarter planet
Agenda
‣ Introduction to IBM Zurich Research Lab
‣ Open Innovation
‣ Jams
‣ What is a Jam?
‣ How do Jams work?
‣ Who is Jamming?
‣Homework
25 © 2009 IBM Corporation
Friday, 27 March 2009

26. Building a smarter planet
 “Open Innovation is fundamentally
about operating in a world of
abundant knowledge, where not all
the smart people work for you, so you
better go find them, connect to them,
and build upon what they can do do.”
 Henry Chesbrough
“Open Innovation: The New Imperative For Creating And Profiting From Technology
 Executive director, Center for Open Innovation,
Haas School of Business at University of California, Berkeley
http://ideaflow.corante.com/archives/2003/04/16/open_innovation_interview_with_henry_chesbrough_part_1.php
26 © 2009 IBM Corporation
Friday, 27 March 2009

27. Building a smarter planet
Who is in your Innovation Ecosystem?
? ?
? ?
INNOVATION
ECOSYSTEM
? ?
? ?
10
27 © 2009 IBM Corporation
Friday, 27 March 2009

28. Building a smarter planet
Zurich Research Lab
2928 © 2009 IBM Corporation
Friday, 27 March 2009