1. Verschiedene Märkte –
verschiedene Anforderungen
Dr. Matthias Kaiserswerth
Vice President and Director
IBM Research - Zurich
Wednesday, April 25, 12
2. IBM Research weltweit
Zurich
Watson (NY) seit 1956
Beijing
gegründet in New York, 1945 seit 1995
Almaden (CA) Haifa
seit 1952 seit 1972
Austin (TX)
seit 1995 Tokyo
Brazil Delhi seit 1982
seit 2010 seit 1998
2
Wednesday, April 25, 12
3. IBM Research - Zürich Today
- gegründet 1956
- 45 Nationalitäten
- 90 Kollaborationen mit
Universitäten, Partnern
aus der Industrie und
öffentlichen Institutionen
- 2 Nobelpreise
(1986 und 1987)
- Binnig und Rohrer
Nanotechnology Center
in 2011 eröffnet
Wednesday, April 25, 12
4. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
4
Wednesday, April 25, 12
5. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
4
Wednesday, April 25, 12
6. International Exporting
Globally Integrated Enterprise
20th century 21st century
5
Wednesday, April 25, 12
7. International Exporting
Globally Integrated Enterprise
20th century 21st century
5
Wednesday, April 25, 12
10. Global: Full Integration
Globally Integrated Enterprise
20th century 21st century
7
Wednesday, April 25, 12
11. Global: Full Integration
Globally Integrated Enterprise
20th century 21st century
7
Wednesday, April 25, 12
12. Growth Market Leadership
Growth Markets Share of Geographic Revenue
(excluding divested businesses of PCs and printers)
11%
00 06 07 08 09 10
2
22
11
%
8
Wednesday, April 25, 12
13. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
9
Wednesday, April 25, 12
14. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
9
Wednesday, April 25, 12
15. Is Mobile Africa’s Future?
African economies are among the fastest-growing in the world.
1
The Economist, 2011. 10
2
United States Agency for International Development.
Wednesday, April 25, 12
16. Is Mobile Africa’s Future?
3
Africa—Mobile Voice and Data Communications Statistics, 2011.
4
GSMA, 2011. 11
Wednesday, April 25, 12
17. Is Mobile Africa’s Future?
6
Pyramid Research. 12
Wednesday, April 25, 12
18. A Smarter Mobile Future?
Security Services
Customer Apps and
Support Content
Network
Management
13
Wednesday, April 25, 12
19. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
14
Wednesday, April 25, 12
20. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
14
Wednesday, April 25, 12
22. Spoken Web Voice Sites
Farmer answers question
about pesticide use
Program about Farmer asks question Announcements
spring planting about irrigation
Radio
Questions
Program about Farmer asks question
health screenings about pesticide use Commerce
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts Handyman posts
electric outages schedule
Mobile hospital Plumber posts
posts schedule advertisement
Villager posts Veterinarian
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
16
Wednesday, April 25, 12
Announcements
23. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
17
Wednesday, April 25, 12
24. Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise:
Delivering Services and Selling Locally
Farmer answers question
about pesticide use
Program about Farmer asks question
spring planting about irrigation
Are Mobile Services the Future of Africa?
Program about Farmer asks question
health screenings about pesticide use
Program about Farmer asks question
crop rotations about chana crop
Program about
government assistance
Farmer answers question
Farmer calls about chana crop
voice site
Villager posts Painter posts
train schedule schedule and prices
Government posts
electric outages Spoken Web In India:Handyman posts
schedule
Mobile hospital
posts schedule
Villager posts
Internet Services for the Illiterate
Veterinarian
Plumber posts
advertisement
local grain prices posts schedule
Villager makes Villager makes
appointment appointment with plumber
Announcements
Radio
Questions
Commerce Online Banking: Security and Convenience in a ZTIC
17
Wednesday, April 25, 12
31. Summary
•Local innovation matters as much as
global innovation
20
Wednesday, April 25, 12
32. Summary
•Local innovation matters as much as
global innovation
•Local presence = cultural awareness
20
Wednesday, April 25, 12
33. Summary
•Local innovation matters as much as
global innovation
•Local presence = cultural awareness
•Local is good, but keep it integrated
20
Wednesday, April 25, 12
34. Summary
•Local innovation matters as much as
global innovation
•Local presence = cultural awareness
•Local is good, but keep it integrated
•Market specific innovations can be
translated into global innovations once
they are successful
20
Wednesday, April 25, 12
35. Summary
•Local innovation matters as much as
global innovation
•Local presence = cultural awareness
•Local is good, but keep it integrated
•Market specific innovations can be
translated into global innovations once
they are successful
•IBM Corp Service Corps: Start locally with
social responsibility projects
20
Wednesday, April 25, 12
