1. Building Mailing Lists
Trainer: Mr. Hoem Seiha
Tel: 012‐699‐553
Email: entrepconsulting@gmail.com

2. ∗ Business Networking—Attend business networking events and
seminars to collect business cards.
∗ Social Network Sites—LinkedIn and Facebook are the common
sources to get email addresses.
∗ Carbon Copy Emails—Sometimes people send an email to a large
number of recipients by copying in the CC section of email
messages. You can copies it and add to your list.
∗ Yellow Pages—A software can import email addresses from
Yellow Pages.
∗ Mailing List Brokers—You can buy a list of email address from
mailing list brokers who provide email directories.
∗ Subscription Form—Build your company’s websites and
provide a subscription form to get your client or potential
client’s email address.
How to Build a Huge Mailing List

3. ∗ Business networking is the gathering of business
minded people for the sake of marketing with their
prospects.
∗ At the events, do not hesitate to approach those
people and make an exchange for a business card.
Business Networking

4. ∗ Facebook—The platform for general people, regardless of
ages, races, religions, types of jobs, etc.
∗ Build Network—Build network within Facebook for fun.
Furthermore, thousands of your connections are your
prospects.
∗ Import Addresses—You can import all email addresses
from Facebook in a blink. You can use this for marketing
purposes in an ethical way.
∗ Grouping—Make sure your imported addresses are
grouped or classified.
Social Network Sites

5. ∗ Facebook—The platform for general people of all younger and adults.
∗ LinkedIn—The platform for professional people, usually adults with a
different types of jobs and professions.
∗ Build Network—Build network within LinkedIn for professional
purposes. Furthermore, thousands of your connections are your prospects.
∗ Import Addresses—You can import all email addresses from LinkedIn
in a blink. You can use this for marketing purposes in an ethical way.
∗ Grouping—Make sure your imported addresses are grouped or classified.
LinkedIn & Facebook

6. ∗ By exposing your email addresses on any types of
social network sites, business networking events,
etc., you will sometimes get an email in which
hundreds of emails addresses are there. Copy and
past them into your list for marketing purposes.
Carbon Copied Emails

7. ∗ Use a software to download addresses from Yellow
page, both online and offline.
Yellow Pages

8. ∗ Contact mailing brokers to buy a classified list of email
addresses according to your need. (But this is
unethical.)
Mailing List Brokers

9. 1. Go to Yahoo! Mail. (Sign up if you don’t have.)
2. Open Facebook at the same Browser
3. Go to Yahoo and Click on Contact Section.
4. Click on Import Contacts.
5. Click OK.
6. Wait for a few seconds.
Importing from Facebook

10.
Steps to Contact Importing

11.
Step 1: Click on Contact

12.
Step 2: Import Contacts

13.
Step 3: Facebook

14.
Step 4: Click OK.

15. ∗ This time, you may want to import the email
addresses into your certain email account. Now you
may need to export those contacts.
Step 5: Wait a Few Secs. It’s Done!

16. Step 1. Select All – Compose
Message

17. Step 2: Select ‐ Copy

18. Step 3: Sign into Gmail

19.
Step 4: Copy Addresses and Paste
into Gmail Account

20. Export into Ms Excel (CSV)

21.
LinkedIn

22.
Step 1: Contacts – Export
Connections

23.
Step 2: Choose File

24.
Step 3: Verify Security Code

25. ∗ The file imported is in Ms Excel. You can store it or
export in into an email account as desired.
Step 4: Continue and Wait. It’s Done!

26. ∗ Open emails for CC emails.
∗ Copy and past it into an email account.
Carbon Copied Emails

27.
Example

28.
Step 2: Reply, Copy & Past

29. ∗ You can you email extractor program to grab email
address from yellow pages and websites on the net,
easily and fast.
∗ A recommended program: Atomic Email Hunter
∗ Download it and use it at the lowest price, or free if
you still want to use a free version.
Yellow Pages & Websites

30. A Screenshot of Atomic Email Hunter

31. ∗ It’s unethical to send emails to recipients without
their consent.
∗ Only send valuable, ethical materials to your list. Do
not send to your lists too often.
∗ Do not hesitate in sending emails for marketing
purposes. We might annoy everyone.
∗ Send once, but not often.
∗ “The path to failure is to please everyone”
Beware!

32. ∗ Write email as simple as possible but correctly. Avoid
heavy attachments, as it might be categorized as
spams.
∗ Never Send Emails with CC attached.
∗ Always provide a reply‐address and information of the
sender.
∗ Always provide an “unsubscribe” link to let your
unwilling recipients sign out from your list.
Ethics in Email Marketing

33. 1. In a word: opt‐in ‐‐ why bother sending messages to people who aren't
interested in receiving them?
2. Limit the frequency of mailings.
3. Don't pester recipients ‐‐ tell people how often you intend to send them
messages, and don't send them more frequently.
4. Another important word: content ‐‐ try to engage the reader with
interesting and informative messages. Make the reader look forward to
your email!
5. Include your physical address in your messages.
6. Include a working mechanism for recipients to easily remove themselves
from your mailing list.
7. Welcome feedback on your messages, and use it to improve future
mailings.
8. Ensure that your messages are sent to the right demographic groups.
One of the things that makes spam such a laughing stock is its
inappropriate nature. For example, most 80‐year‐old nuns are not likely
to be interested in Viagra, but they might get messages offering it just
the same.
A checklist for email marketing best
practices

34. According to a Responsys Survey (2006), 89%
of email marketers plan to increase their use
of personalization in future efforts.
Special Notice!