2. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Uses of Social Media
Mainstream and Hispanic Markets
Mainstream Markets Hispanic Market
No
8%
No Yes
55% 45%
Yes
92%
2
3. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Use of Social Media Tools -- Mainstream & Hispanic Markets
Facebook 92%
84%
Twitter 83%
62%
Blogs 58%
40%
56% Mainstream market
YouTube
42%
Hispanic market
LinkedIn 46%
21%
15%
Mobile 17%
9%
MySpace 7%
10%
Other 11%
0% 20% 40% 60% 80% 100%
3
4. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Hispanic Social Media Programs are considered as important as mainstream Social
Media Programs (69%).
Very important 48%
45%
Somewhat important 21%
24%
Neither important unimportant 8%
8% Mainstream market
Hispanic market
Somewhat unimportant 3%
4%
Very unimportant 7%
8%
Don't know/not applicable 14%
11%
0% 10% 20% 30% 40% 50%
4
5. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Most Social Media Programs are not formally defined at the beginning of the
fiscal year
Annual plans with defined programs, budget and 21%
implementation steps for entire year 15%
Directional strategy for the year, with specific 31%
programs, budgets and implementation defined…… 24%
No annual plan, most components are defined as 39%
the year unfolds 44%
2% Mainstream market
Other
2%
Hispanic market
8%
Not applicable
15%
0% 10% 20% 30% 40% 50%
5
6. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Percentage anticipating increases in each area in the next fiscal year
Use of social media as a component of
88%
marketing and communications program
Use of social media as a component in
81%
Hispanic marketing program
Outreach to Hispanic market bloggers 68%
Outreach to mainstream/general market
64%
bloggers
Recruiting new talent to work as employees
56%
in social media
Use of consultants for Hispanic Social Media 33%
0% 10%20%30%40%50%60%70%80%90%100%
6
7. 2011 TeleNoticias-LatinoWire
Hispanic Social Media Survey
Social Media budgets are expected to increase in the next fiscal year for
both the mainstream (58%) and Hispanic markets (60%).
Significantly increase 20%
24%
Somewhat increase 38%
36%
Stay the same 22%
24%
Somewhat decrease 1%
1%
Mainstream market
Significantly decrease 1%
1% Hispanic market
Don't know/not applicable 19%
15%
0% 10% 20% 30% 40% 50%
7
