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Social Media and Democracy in Latin America

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A presentation for the 2012 Global Studies Association Conference.

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Social Media and Democracy in Latin America

  1. 1. SOCIAL MEDIA AND DEMOCRACYIN LATIN AMERICA Rachel Johnson, Elon University
  2. 2. Democracy and the InternetRegime type plays an important role
  3. 3. Illiberal Dem. Semi-Dem.• Free and fair elections • Where elections are free do not guarantee but not fair. constitutional protections • Anyone can enter the and complete election but the democracy. incumbent is rigged to• Governments have an win. immense concentration • Or power does not go to of power, allowing the the winner rather some restriction of freedoms other group outside the and rights. elected offices.• Zakaria (2005) • Smith (2005)
  4. 4. Social Media A Wide Range of ToolsFramework developed by Kaplan & Haenlein
  5. 5. Possible Benefits• Social Capital & Community-Building• Access to Information• Citizen Journalism
  6. 6. Social Media Use Statistics From ComScore, 2010 Average Age of Social Media UsersNorth America 89.8 10.2 100% 90% 80% 38 48 Users 70% Worldwide 70.5 29.5 Non-Users 60% 50% All Other 15-35 40%Latin America 88 12 30% 62 52 20% 0% 20% 40% 60% 80% 100% 10% Social Media Users 0% Latin America Worldwide
  7. 7. Top Sites in Latin America From ComScore, 2010 91 Million Top Worldwide Markets by % Reach:#4- Chile #6-Argentina #7-Venezuela #10-Colombia #11-Peru #12-Mexico 34 Million 24 Million Top Worldwide Markets by % Reach:#2-Brazil #3-Venezuela #8-Argentina #13- Chile #14-Mexico #15-Colombia
  8. 8. VotoJoven Venezuela
  9. 9. VotoJoven Venezuela
  10. 10. VotoJoven- Tweet Examples Venezuela
  11. 11. #Occupario Brazil
  12. 12. #Occupario Brazil
  13. 13. #Occupario Brazil
  14. 14. CONCLUSIONS• Connecting the online and offline worlds• Old institutions, new tactics.• The long game.

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