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LIGHTNING
            ROUND


CPR MESSAGES
THAT WORK
I am employed by the
AMERICAN HEART ASSOCIATION
When we look at
  examples…
YOUR CPR MESSAGE
Cardiac arrest strikes 250,000 times each year…

80% of cardiac arrests occur in and around the
                   home…

Bystander CPR is performed in less than 1/3 of
      persons who have cardiac arrest…

    Cardiovascular disease is the #1 killer…

      When CPR is performed correctly…
Mark Twain once observed,
“ A lie can get halfway around the world before
        the truth can even get its boots on.”
         His observation rings true: Urban
legends, conspiracy theories, and bogus public-
  health scares circulate effortlessly. Meanwhile,
          people with important ideas—
 businessmen, educators, politicians, journalists,
                    and others—
       struggle to make their ideas “stick.”
Who here has not
dealt with the cough
   CPR message?
RESIST
    THE
TEMPTATION!
PUT A NAME ON
  THE ISSUE..
WE ARE TALKING
ABOUT PEOPLE!
You get two letters…
No talking heads…
     Please!
http://www.madetostick.com/

PRINCIPLE 1
SIMPLE
PRINCIPLE 2
UNEXPECTED
PRINCIPLE 3
CONCRETE
PRINCIPLE 4
CREDIBLE
PRINCIPLE 5
EMOTIONAL
PRINCIPLE 6
STORIES
© 2008 by Chip and Dan Heath. All rights reserved. Do not
replicate without written permission.
Creating a CPR Buzz...or at least a message that gets people to attend your CPR program!

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Creating a CPR Buzz...or at least a message that gets people to attend your CPR program!

  • 1. LIGHTNING ROUND CPR MESSAGES THAT WORK
  • 2. I am employed by the AMERICAN HEART ASSOCIATION
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. When we look at examples…
  • 10. Cardiac arrest strikes 250,000 times each year… 80% of cardiac arrests occur in and around the home… Bystander CPR is performed in less than 1/3 of persons who have cardiac arrest… Cardiovascular disease is the #1 killer… When CPR is performed correctly…
  • 11. Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public- health scares circulate effortlessly. Meanwhile, people with important ideas— businessmen, educators, politicians, journalists, and others— struggle to make their ideas “stick.”
  • 12. Who here has not dealt with the cough CPR message?
  • 13.
  • 14. RESIST THE TEMPTATION!
  • 15. PUT A NAME ON THE ISSUE.. WE ARE TALKING ABOUT PEOPLE!
  • 16. You get two letters…
  • 18.
  • 19.
  • 20.
  • 21. http://www.madetostick.com/ PRINCIPLE 1 SIMPLE PRINCIPLE 2 UNEXPECTED PRINCIPLE 3 CONCRETE PRINCIPLE 4 CREDIBLE PRINCIPLE 5 EMOTIONAL PRINCIPLE 6 STORIES © 2008 by Chip and Dan Heath. All rights reserved. Do not replicate without written permission.