This presentation illustrates how CeCC partner organisations are using Web 2.0 for community engagement. For more information visit www.cecc.com.au.

1. Web 2.0 for Community Engagement
Centre for eCommerce and Communications
www.cecc.com.au

2. Web 2.0
• Integrating existing Web 2.0 technologies provides for the
development of products that are both familiar and
intuitive to the end user.
• Those unfamiliar with a particular Web 2.0 technology
benefit from using a quality product that has been
designed and developed for a specific purpose.
• Those familiar with a particular Web 2.0 technology, in
addition to the above, have the advantage of not having
to relearn how to undertake the same task in a new
system.

3. Survey Tools

4. Survey Tools
• Support collection and use data in a multitude of
ways not traditionally possible
• Provide survey participants with feedback
• Advise survey organisers each time survey responses
are submitted
• Provide access to automatically generated reporting
• Map and present quantitative results information using
data collection period

5. Story telling
Web 2.0 tools can be
used to gather stories.
This approach has been
used to support UB and
ACU researchers in
gathering information
about university
experiences from
students from low socio-
economic backgrounds.
Students had the option
to upload photos, audio,
video or other content
that helped tell their
story.

6. Mapped survey
responses
www.cecc.com.au/vic_map.php
Publish community
survey results online.
Engage users as they
explore survey results.
Support stakeholder
learning.
Organise survey results
around ‘place’.

7. Blogging Platforms

8. Blogging Platforms
• Blogging platforms can be used to engage
users
• Blog ‘posts’ are generally more conversational
than traditional static website content.
• Provide a simple interface for users to
comment and ask questions about the content
provided to them.
• Support content writers in producing more
content, more often.

9. Example
www.bcg.org.au/wildlife_ponds
The Wildlife Ponds Blog
allows BCG to provide
updates specific to the
project.
By utilising the Wordpress
blogging software, project
stakeholders can easily
interact with each other.
Questions can be posed. Blog
subscribers can submit
responses.
Evidence of interaction can
encourage others to join
conversations about issues of
interest.

10. Example
www.chrlc.vic.gov.au/blog/review/
Central Highlands Regional
Library Corporation use Blogs
to engage and interact with
their users.
In this example CHRLC has
started a discussion regarding a
famous literary character.
Blogs are also used to support
library staff in posting book
reviews.
Others can add their
comments.

11. Discussion Forums

12. Discussion forums are
among the most
established web 2.0 tools.
Discussion tools can be set
up in a variety of ways
depending on project goals.
Moderators may set up a
number of topics to guide
discussion.
Participants can respond to
established discussion
threads or start a new topic.
Reponses can be
moderated.

13. Photo / Video

14. Contributions from project
stakeholders can take many
forms.
Web 2.0 tools can support
sharing of content including
photos and video.
Birchip Cropping Group have
been using YouTube and
Flickr to support members in
contributing content.
The goal has been to make
the process as possible.
Training workshops have
also been held to build
member confidence and
skills.

15. Audio

16. Audio sharing has also become
more common due to the rise of
Web 2.0.
There is an opportunity for
organisations to establish new
engagement approaches that
support participation and
communication online.
Web 2.0 service iPadio can support
users in publishing audio content
simply by phoning a number and
record a message.
Using the iPadio tool you can listen
to the audio or read the text which is
transcribed.

17. Social media

18. Social networking is an
umbrella term for
classifying the way in
which people interact
using Web 2.0
technologies.
The recently launched
NACLC website
harnesses the power of
Web 2.0 and social
media.
NACLC Bruce is regularly
tweeting and blogging to
promote knowledge
sharing across the
community legal sector.

19. Mapping

20. Mapping options provide new
ways to visualise and interact
with data.
Web 2.0 approaches that
interface with Google Maps are
becoming more common.
This type of technology is
being used by BCG to engage
members.
Research data has been linked
to a map of regional wildlife
ponds.
Users can add to this data with
community contributed
observation data.

21. More information
• Online www.cecc.com.au
• Telephone 03 5327 9418
• Email h.thompson@cecc.com.au