Monetize Your Blog (Without Selling Out)

Monetize Your Blog
{without selling out}

Katy Widrick | KatyWidrick.com | @kwidrick

Questions we’ll answer
How to make money
sources, rates, etc.
How to keep your readers
Best practices


"I am not interested in money.
I just want to be wonderful."

By Los Angeles Times [Public domain], via Wikimedia Commons


2011 Blogger Money Survey


Money for nothing

sources
Ad networks

Private ads

Afﬁliate sales

Sponsored posts

Event sponsorships

freelance/contract


ad networks
Companies or organizations that organize a group
of bloggers then connect them with a group of
advertisers.


ad networks

Example: $2 per 1,000 page views ($2 CPM)

1,000 page views a day x 30 days X $2 CPM =
$60/month

CPM can range from $.25-$8 CPM (average is in
the low end)

CPC (cost per click) is performance based


privateone blogger
Ads that are arranged for between
ads
(or a few, but not a large group) and one
organization.


Private Ads
Example: $1 per 1,000 page views ($1 CPM)

1,000 page views a day x 30 days X $1CPM X 4
ads = $120/month

Flat fees can range from $10-????

impression guarantees with ﬂexible
timelines

blogger provides analytics


afﬁliate salesvia
For each product that the blogger sells,
personalized and exclusive tracking code or link,
the blogger gets a percentage of that sale.


Afﬁliate Sales

Example: 10% of product sales

$200 product x 1 X 10% = $20 for blogger

$10 product x 200 X 10% = $200 for blogger

Earn credits for referrals/sales


Product Sales
Direct sales, usually of e-books, apparel and
services.


sponsored posts
Brands or organizations compensate bloggers
— in cash or product — for a post or posts.


sponsored posts
Compensated with:

Cash (avg. $25-75)

Products

Giveaways

one-off or recurring


event
sponsorships
Brands or organizations contract with a
blogger for representation and/or product
ambassadorship at conferences, travel events,
seminars, etc.


event sponsorships
Present products

Hand out swag

Wear apparel

Staff booth

Collect Contacts

$100-1,000/event


brand ambassadors
Create content

Connect with
customers

Promote through social
media

Be the “Face”

per post, per month


freelance/
contract work
Bloggers are paid for writing posts (or doing
graphics, Web development, etc.) on sites
that are not their own.


Freelance & Contract


best practices
(aka: don’t drive your
readers away)


best practices
Be open and honest regular roundups/
thank yous
Post your policies
easy-to-ﬁnd media
Know the law(s) kit
Be selective solicit (and
respond to!)
Go Above and reader feedback
Beyond
Pay it forward
Learn How to
Measure Haters Gonna Hate

how to ﬁnd (and
keep!) the money


ﬁnd the money
be visible and accessible
Have Media Kits, Ad Rates, Testimonials
Work hard and keep your pitch short


ﬁnd the money
Ask for referrals
Follow up with conference contacts
Reach out to blogging friends


Keep the money
Tax laws
Write clear contracts
be open to feedback (and respond
quickly)


questions?


Monetize Your Blog (Without Selling Out)

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