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Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
Monetize Your Blog (Without Selling Out)
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Monetize Your Blog (Without Selling Out)

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Can you make money through blogging and social media, and if so — how much? And how can you do it without alienating readers or losing credibility?  …

Can you make money through blogging and social media, and if so — how much? And how can you do it without alienating readers or losing credibility? 

Katy Widrick (http://katywidrick.om) shows you how to use traditional sources like advertising, sponsorships and affiliate sales and augment them using social media and some other surprising sources of income to make a living out of what you already love to do.

Published in: Self Improvement
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  • 1. Monetize Your Blog {without selling out} Katy Widrick | KatyWidrick.com | @kwidrick
  • 2. Questions we’ll answer How to make money sources, rates, etc. How to keep your readers Best practices Katy Widrick | KatyWidrick.com | @kwidrick
  • 3. "I am not interested in money.I just want to be wonderful." By Los Angeles Times [Public domain], via Wikimedia Commons Katy Widrick | KatyWidrick.com | @kwidrick
  • 4. 2011 Blogger Money Survey Katy Widrick | KatyWidrick.com | @kwidrick
  • 5. Money for nothing Katy Widrick | KatyWidrick.com | @kwidrick
  • 6. sourcesAd networksPrivate adsAffiliate salesSponsored postsEvent sponsorshipsfreelance/contract Katy Widrick | KatyWidrick.com | @kwidrick
  • 7. ad networksCompanies or organizations that organize a group of bloggers then connect them with a group of advertisers. Katy Widrick | KatyWidrick.com | @kwidrick
  • 8. Katy Widrick | KatyWidrick.com | @kwidrick
  • 9. ad networksExample: $2 per 1,000 page views ($2 CPM) 1,000 page views a day x 30 days X $2 CPM = $60/monthCPM can range from $.25-$8 CPM (average is inthe low end)CPC (cost per click) is performance based Katy Widrick | KatyWidrick.com | @kwidrick
  • 10. privateone bloggerAds that are arranged for between ads (or a few, but not a large group) and one organization. Katy Widrick | KatyWidrick.com | @kwidrick
  • 11. Katy Widrick | KatyWidrick.com | @kwidrick
  • 12. Private AdsExample: $1 per 1,000 page views ($1 CPM) 1,000 page views a day x 30 days X $1CPM X 4 ads = $120/monthFlat fees can range from $10-???? impression guarantees with flexible timelines blogger provides analytics Katy Widrick | KatyWidrick.com | @kwidrick
  • 13. affiliate salesvia For each product that the blogger sells,personalized and exclusive tracking code or link, the blogger gets a percentage of that sale. Katy Widrick | KatyWidrick.com | @kwidrick
  • 14. Katy Widrick | KatyWidrick.com | @kwidrick
  • 15. Affiliate SalesExample: 10% of product sales $200 product x 1 X 10% = $20 for blogger $10 product x 200 X 10% = $200 for bloggerEarn credits for referrals/sales Katy Widrick | KatyWidrick.com | @kwidrick
  • 16. Product SalesDirect sales, usually of e-books, apparel and services. Katy Widrick | KatyWidrick.com | @kwidrick
  • 17. Katy Widrick | KatyWidrick.com | @kwidrick
  • 18. sponsored postsBrands or organizations compensate bloggers — in cash or product — for a post or posts. Katy Widrick | KatyWidrick.com | @kwidrick
  • 19. sponsored postsCompensated with: Cash (avg. $25-75) Products Giveawaysone-off or recurring Katy Widrick | KatyWidrick.com | @kwidrick
  • 20. event sponsorships Brands or organizations contract with a blogger for representation and/or productambassadorship at conferences, travel events, seminars, etc. Katy Widrick | KatyWidrick.com | @kwidrick
  • 21. event sponsorshipsPresent productsHand out swagWear apparelStaff boothCollect Contacts $100-1,000/event Katy Widrick | KatyWidrick.com | @kwidrick
  • 22. brand ambassadors Create content Connect with customers Promote through social media Be the “Face” per post, per month Katy Widrick | KatyWidrick.com | @kwidrick
  • 23. freelance/ contract workBloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are not their own. Katy Widrick | KatyWidrick.com | @kwidrick
  • 24. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  • 25. Freelance & Contract Katy Widrick | KatyWidrick.com | @kwidrick
  • 26. best practices(aka: don’t drive your readers away) Katy Widrick | KatyWidrick.com | @kwidrick
  • 27. best practicesBe open and honest regular roundups/ thank yousPost your policies easy-to-find mediaKnow the law(s) kitBe selective solicit (and respond to!)Go Above and reader feedbackBeyond Pay it forwardLearn How toMeasure Haters Gonna Hate Katy Widrick | KatyWidrick.com | @kwidrick
  • 28. how to find (andkeep!) the money Katy Widrick | KatyWidrick.com | @kwidrick
  • 29. find the money be visible and accessibleHave Media Kits, Ad Rates, Testimonials Work hard and keep your pitch short Katy Widrick | KatyWidrick.com | @kwidrick
  • 30. find the money Ask for referralsFollow up with conference contacts Reach out to blogging friends Katy Widrick | KatyWidrick.com | @kwidrick
  • 31. Keep the money Tax laws Write clear contractsbe open to feedback (and respond quickly) Katy Widrick | KatyWidrick.com | @kwidrick
  • 32. questions?Katy Widrick | KatyWidrick.com | @kwidrick

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