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Wai Hong Fong | Chieftain
waihong.fong@storehub.com











Tweet Tweet! @waihonger
Demystifying SaaS
and
Getting Damn ...
Who’s StoreHub?
BEAUTIFUL POS
20 PEOPLE
CLOUD BACKOFFICE
GROWTH
Today’s Conversation
1. What is SaaS?
2. SaaS Revenue Models
3. Pricing Strategy
4. SaaS Sales Framework
5. The 5Cs of Saa...
What is SaaS?
VS
Software as a service (SaaS) is a software licensing and
delivery model in which software is licensed on ...
Revenue Models
• Feature/Bandwith limited ($/$+1/$+2 for plan A/B/C)

• Moz
• QBO
• Crazyegg
• Chargebee

• Pay as you go ...
Pricing Strategy
IT DEPENDS
Market Standards VS Completely New
http://sixteenventures.com/pricing-strategy
SaaS Sales Framework
https://bvp.app.box.com/30-QA-for-SaaS-Revenue-Leaders
The 5C’s of IMPT SaaS Metrics
1.CMRR - Committed Monthly Recurring Revenue
2.Cash Flow
3.Customer Acquisition Cost Payback...
MOZ - Growth Tool #1
MOZ - Growth Tool #1
Usertesting.com - Growth Tool #2
Crazyegg.com - Growth Tool #3
Google Remarketing - Growth Tool #4
Google Remarketing - Growth Tool #4
Google Remarketing - Growth Tool #4
Workable - HR Tool #5
Workable - HR Tool #5
Inbound Sales Book - Growth Tool #6
https://gumroad.com/l/inboundsales
Freshdesk - Growth Tool #7
Intercom - Growth Tool #8
Intercom - Growth Tool #8
Pipedrive - Ops Tool #9
Chargebee - Ops Tool #10
Braintree - Ops Tool #11
Intuit QuickBooks Online - Ops Tool #12
http://www.intuit.com.my
QUESTIONS?
http://www.linkedin.com/in/waihongfong
@waihonger
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Demystifying SaaS & Getting damn good at it

These are the slides for the talk I did for the Magic Accelerator Program(MAP) on the 9th May. Hope you guys get something out of it especially the ones running SaaS startups!

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Demystifying SaaS & Getting damn good at it

  1. 1. Wai Hong Fong | Chieftain waihong.fong@storehub.com
 
 
 
 
 
 Tweet Tweet! @waihonger Demystifying SaaS and Getting Damn Good at it
  2. 2. Who’s StoreHub? BEAUTIFUL POS 20 PEOPLE CLOUD BACKOFFICE GROWTH
  3. 3. Today’s Conversation 1. What is SaaS? 2. SaaS Revenue Models 3. Pricing Strategy 4. SaaS Sales Framework 5. The 5Cs of SaaS Metrics 6. SaaS Growth Tools 7. SaaS Ops Tools
  4. 4. What is SaaS? VS Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. -Wikipedia
  5. 5. Revenue Models • Feature/Bandwith limited ($/$+1/$+2 for plan A/B/C) • Moz • QBO • Crazyegg • Chargebee • Pay as you go ($/user) • Intercom • Slack • Freshdesk • Pipedrive • Setup Fee ($$$$$$) • Extra benefits (Sneaky $$$) • Better customer service • Remove branding
  6. 6. Pricing Strategy IT DEPENDS Market Standards VS Completely New http://sixteenventures.com/pricing-strategy
  7. 7. SaaS Sales Framework https://bvp.app.box.com/30-QA-for-SaaS-Revenue-Leaders
  8. 8. The 5C’s of IMPT SaaS Metrics 1.CMRR - Committed Monthly Recurring Revenue 2.Cash Flow 3.Customer Acquisition Cost Payback Period 4.CLTV - Customer LifetimeValue 5.Churn & Renewal Rates https://bvp.app.box.com/10lawsofcloudcomputing
  9. 9. MOZ - Growth Tool #1
  10. 10. MOZ - Growth Tool #1
  11. 11. Usertesting.com - Growth Tool #2
  12. 12. Crazyegg.com - Growth Tool #3
  13. 13. Google Remarketing - Growth Tool #4
  14. 14. Google Remarketing - Growth Tool #4
  15. 15. Google Remarketing - Growth Tool #4
  16. 16. Workable - HR Tool #5
  17. 17. Workable - HR Tool #5
  18. 18. Inbound Sales Book - Growth Tool #6 https://gumroad.com/l/inboundsales
  19. 19. Freshdesk - Growth Tool #7
  20. 20. Intercom - Growth Tool #8
  21. 21. Intercom - Growth Tool #8
  22. 22. Pipedrive - Ops Tool #9
  23. 23. Chargebee - Ops Tool #10
  24. 24. Braintree - Ops Tool #11
  25. 25. Intuit QuickBooks Online - Ops Tool #12 http://www.intuit.com.my
  26. 26. QUESTIONS? http://www.linkedin.com/in/waihongfong @waihonger

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  • MarcoChaw

    Jul. 26, 2018

These are the slides for the talk I did for the Magic Accelerator Program(MAP) on the 9th May. Hope you guys get something out of it especially the ones running SaaS startups!

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