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Samsung Pay vs.
Taiwan Pay(HCE)
2017.06.01
Harry Lin
– 在整個支付流程上,Samsung Pay更接近傳統錢包的支付習性。
例如App可在任何螢幕狀態下啟動,且NFC可隨App自動啟閉
– Samsung Pay因為購併Loop Pay取得了MST技術,擴大了刷卡
消費的場域
– Samsung Pay具有手機生態圈的自主優勢(另一例子是Mi Pay),
例如整合了KNOX手機防護機制,以及全球品牌優勢
– Taiwan Pay支援JCB卡以及更多在地服務,例如金融卡、繳費
稅功能等(年底)
– Taiwan Pay號稱支援Android 5.0以上的NFC手機,但實際上整
體支援度並不高(例如ASUS手機僅一款適用),連帶造成消費
者抱怨影響了評價
總結
這是一場使用者經驗(UX)的戰爭
2
Samsung Pay使用者支付流程
與傳統「掏錢包選信用卡」的消費者習性近似
掏錢包 選卡並
認證
嗶
3
Taiwan Pay Samsung Pay
✔ App Drawer ✔
(限用預設卡片) ✔ Home Widget
螢幕關閉 ✔ (向上滑開)
螢幕鎖定 ✔ (向上滑開)
主螢幕 ✔ (向上滑開)
App啟動方式
4
滑動啟動App (Swipe-up)
任何螢幕狀態下,由底部向上滑動即可啟動App,不需用力解鎖螢幕、找App、敲PIN碼
螢
幕
關
閉
螢
幕
鎖
定
主
螢
幕
或 或
5
Taiwan Pay Samsung Pay
✔ PIN Code ✔
虹膜辨識 ✔ (限S8、S8 Edge)
(即將加入) 指紋辨識 ✔
手機端認證方式
6
支援的卡片組織
Taiwan Pay持續在地化
Taiwan Pay Samsung Pay
✔ JCB
✔ MasterCard ✔
✔ VISA ✔
(年底推出) 金融卡
(洽談中) 交通卡(悠遊卡/一卡通) (洽談中)
7
其他比較
Taiwan Pay Samsung Pay
約70M APK檔案大小 約40M (S7以上為預載)
超過20張 卡片張數限制 10張
NFC自動啟閉 ✔
手機防護機制 ✔ (KNOX,含安全元件)
支援磁條刷卡機 ✔ (MST)
(年底推出) 金融卡
(年底推出) 繳費服務
(規劃中) QR Code掃碼
(Android 5.0以上+NFC)多 支援手機款式 少 (台灣地區10款)
8
手機感應方式
磁條感應 NFC感應
9
以上分享,謝謝
資料來源:台灣行動支付官網、Samsung官網、各資訊媒體、廠商、親身體驗
10

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Samsung Pay與Taiwan Pay比較