8. HANNAH SMITH
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
Content Strategist at Distilled
hannah.smith@distilled.net
@hannah_bo_banna
37. “A squirrel dying in front
of your house may be
more relevant to your
interests right now than
people dying in Africa.”
~ Mark Zuckerberg, Facebook
@hannah_bo_banna
41. With four months of steady
decline, it‟s apparent that tabs
are affecting opens in Gmail.
After the introduction of the
tabbed inbox in May,
Gmail opens have dropped 20%
Justine Jordan, Litmus
https://litmus.com/blog/48-of-emails-are-opened-onmobile-gmail-opens-down-20-since-tabs
@hannah_bo_banna
108. •
•
•
•
•
•
•
What problems do they have?
What do they love?
What do they hate?
What do they share?
What sites do they read?
How do they spend time online?
What about offline?
@hannah_bo_banna
146. make your headline &
social share copy
„clicky‟
http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
@hannah_bo_banna
147. create images for
social sharing
http://www.upworthy.com/you-will-not-believe-how-easy-it-is-to-make-something-go-viral
@hannah_bo_banna
168. HANNAH SMITH
Caffeine Addict
Moz Associate
Writes on State of Digital, Medium & SEO Chicks
Content Strategist
hannah.smith@distilled.net
@hannah_bo_banna