A Peek
at Privacy
Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia
ISS Seminar: SOCIAL MEDIA (Re)CONN...
What’s this?

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singapore. All Righ...
It’s the first mass market camera, made by Kodak in 1888.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 201...
THE RIGHT TO PRIVACY

Samuel D. Warren

Louis Brandeis

The impact of cameras in the hands of the public (and the paparraz...
1888 – 2012
(not quite)

Kodak, whose technology disrupted the world, eventually itself became
a victim of disruptive tech...
Social Media/Technology today…….

….has become a
privacy-eating
“monster”.
Four-headed Social Media Privacy Monster
By Jay...
A difficult issue. But social media
cannot be a walled garden

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
...
Total or extreme privacy/anonymity = no social media
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 Nat...
In an age of social media, our individual
definitions of privacy need to be
fundamentally changed.
(Assuming you do suppor...
In an increasingly crowded and connected
world, we can’t afford to be totally “private”.
We’re probably better off
knowing...
CODE OF SOCIAL

Share with people who care; care for people who share.

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 ...
Is this really
“private”?

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singap...
In this crowded
environment, privacy is
bursting at the seams

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
...
Remember the phone book?

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singapo...
The “Social” world tests your limits
It turns you off, then it becomes the norm.

ISS Seminar: SOCIAL MEDIA (Re)CONNECTION...
Social technologies will continue to test and
reshape boundaries of “social” and “private”.

userID Profile Preferences,
P...
Let’s accept that our lives are less private than before.

Privacy in an increasingly “Social” Age
Convenience/Benefits co...
Privacy in 2014 (and beyond)

3 Predictions
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National Uni...
1) The Password HAS expired.

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Sin...
2) New Ways to Authenticate

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Sing...
Touch Payment via Fingerprint Identification

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National U...
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singapore. All Rights Reserved.

...
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singapore. All Rights Reserved.

...
3) The Social Internet of Things

SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/

ISS Seminar: ...
You will be socially/ electronically
connected to your “things”.
Market size of

$290 billion
by 2017
and growing at 30
pe...
31 billion

GigaOm Report : The Internet of Things: A Market Landscape

internet-connected devices will exist by 2020

ISS...
GigaOm Report : The Internet of Things: A Market Landscape

A family of four who had 10 connected devices
in 2012 will hav...
SOURCE: http://www.evrythng.com/2013/09/24/marketing-and-the-internet-of-things/

ISS Seminar: SOCIAL MEDIA (Re)CONNECTION...
3) Predictive Analytics & Marketing

Marketing will become more context aware,
more targeted and able to predict your need...
Predictive Marketing - already born?

ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National Universit...
Bonus: a Victory for Privacy

Comes into effect in 2014. 
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 20...
GIVE

and

TAKE

Thank You.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
© 2013 National University of Singa...
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A peek at privacy in an increasingly connected social world

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In an increasingly connected online, social world, we cannot live in a walled garden. We cannot live as walled gardens, especially if we want to be part of the social picture. If we reject social, we also reject all the benefits that come with it. Is privacy a lost cause? No, we just need to redefine the cause.

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A peek at privacy in an increasingly connected social world

  1. 1. A Peek at Privacy Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 1 /33
  2. 2. What’s this? ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 2 /33
  3. 3. It’s the first mass market camera, made by Kodak in 1888. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 3 /33
  4. 4. THE RIGHT TO PRIVACY Samuel D. Warren Louis Brandeis The impact of cameras in the hands of the public (and the paparrazi resulted in the creation of the first document on the right to privacy, written in legal terms. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 4 /33
  5. 5. 1888 – 2012 (not quite) Kodak, whose technology disrupted the world, eventually itself became a victim of disruptive technologies. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 5 /33
  6. 6. Social Media/Technology today……. ….has become a privacy-eating “monster”. Four-headed Social Media Privacy Monster By Jay Dolan (theantisocialmedia.com) ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 6 /33
  7. 7. A difficult issue. But social media cannot be a walled garden ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 7 /33
  8. 8. Total or extreme privacy/anonymity = no social media ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 8 /33
  9. 9. In an age of social media, our individual definitions of privacy need to be fundamentally changed. (Assuming you do support social media) ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 9 /33
  10. 10. In an increasingly crowded and connected world, we can’t afford to be totally “private”. We’re probably better off knowing each other better. i.e. being social Source: MRT Crowd by Gurmit Singh (Flickr). Used under Creative Commons License. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 10 /33
  11. 11. CODE OF SOCIAL Share with people who care; care for people who share. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 11 /33
  12. 12. Is this really “private”? ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 12 /33
  13. 13. In this crowded environment, privacy is bursting at the seams ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 13 /33
  14. 14. Remember the phone book? ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 14 /33
  15. 15. The “Social” world tests your limits It turns you off, then it becomes the norm. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 15 /33
  16. 16. Social technologies will continue to test and reshape boundaries of “social” and “private”. userID Profile Preferences, Photo Likes, Dislikes Local / Cloud me ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 16 /33
  17. 17. Let’s accept that our lives are less private than before. Privacy in an increasingly “Social” Age Convenience/Benefits come at a price – The tools need to know who you are. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 17 /33
  18. 18. Privacy in 2014 (and beyond) 3 Predictions ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 18 /33
  19. 19. 1) The Password HAS expired. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 19 /33
  20. 20. 2) New Ways to Authenticate ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 20 /33
  21. 21. Touch Payment via Fingerprint Identification ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 21 /33
  22. 22. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 22 /33
  23. 23. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 23 /33
  24. 24. 3) The Social Internet of Things SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/ ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 24 /33
  25. 25. You will be socially/ electronically connected to your “things”. Market size of $290 billion by 2017 and growing at 30 percent per year . GigaOm Report : The Internet of Things: A Market Landscape ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 25 /33
  26. 26. 31 billion GigaOm Report : The Internet of Things: A Market Landscape internet-connected devices will exist by 2020 ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 26 /33
  27. 27. GigaOm Report : The Internet of Things: A Market Landscape A family of four who had 10 connected devices in 2012 will have 25 in 2017 and 50 in 2022. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 27 /33
  28. 28. SOURCE: http://www.evrythng.com/2013/09/24/marketing-and-the-internet-of-things/ ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 28 /33
  29. 29. 3) Predictive Analytics & Marketing Marketing will become more context aware, more targeted and able to predict your needs. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 29 /33
  30. 30. Predictive Marketing - already born? ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 30 /33
  31. 31. Bonus: a Victory for Privacy Comes into effect in 2014.  ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 31 /33
  32. 32. GIVE and TAKE Thank You. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013 © 2013 National University of Singapore. All Rights Reserved. 32 /33
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