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Social Business Conference 2013- From Mahjong Strategy to Social Media
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Social Business Conference 2013- From Mahjong Strategy to Social Media

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Mr. Vincent Tsui (徐緣) …

Mr. Vincent Tsui (徐緣)
MNC Marketing Director, Marketing Columnist
Topic: From Mahjong Strategy to Social Media

Published in: Business, Technology

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Transcript

  • 1. SocialBusinessConferenceAIMFrom Mahjong Strategy to Social Media徐緣
  • 2. Turn Social Media into business?
  • 3. Quick win with limited investment
  • 4. Hong Kong AcnesCost : $9000 HKD (2 videos)Result : Over 100,000 views + sales jump
  • 5. 斯洛伐克SLOVAKIASlovakia Miele Vaccum CleanerAgency: Mayer McCann Erickson, Bratislava
  • 6. Investable Ideas:Unleash full potential of an existing success
  • 7. Result : Single-day sales record in Japan formore than 10 billion yenJapan Uniqlo
  • 8. Investable Ideas:Facilitate mass-customization
  • 9. Agency: Gitam BBDO, IsraelIsrael Opel Corsa
  • 10. Use Social Media as a business exchange platform
  • 11. USA American Express
  • 12. END