Slides about MBAAS market. - Mobile app development challenge - What is a MBAAS ? - MBAAS features. - Specific features - Demo - Princing Model and Cons - Conclusion French talk VOD available here: https://www.youtube.com/watch?v=X49o6RSnis0

1. Page 1
MBAAS market overview

2. Page 2
Table of contents
Introduction1
MBAAS2
Specific features/MBAAS4
Features3
Demo/Code5
Pricing models and cons6
Conclusion7

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Introduction1

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Mobile app global architecture1.a
HTTP, Websocket,
REST, JSON, XML
Server

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Server 1
Mobile app global architecture1.a
Server 2

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Detailed architecture1.b
Physical infrastructure
Machine and OS
Soft server
Apache,
Nginx,
Websphere,…
Middlewares
J2ee, php,
python,
Mariadb, Mongo
db, redis, spring,
symfony,...
Mobile App
GUI
Business logic
Communication
Layer
Libs, libs, libs,
libs, libs, libs,…
+
+

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Detailed architecture1.b
Server
Server
Server
Server
Server

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Needs1.c
Reduce development cost
Reduce development time
Improve quality
Reduce maintenance cost
Reduce TTM
Handle Security
Handle app growth
One solution => Mobile Backend As A Service

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Mobile Backend As A Service2

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Before MBAAS2.a
IAAS => PAAS => SAAS
Home made OVH App Engine
Heroku
Gmail
BAAS

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From PAAS to MBAAS2.b
Major cloud actors:
• Amazon: EC2…
• Google: App Engine
BAAS => no backend programming
MBAAS => specialization for mobile:
• Mobile specific features
• Mobile SDKs

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MBAAS actors2.c
Google: mobile backend starter
Amazon: some AWS products (S3, simpleDB, DynamoDb)
Microsoft azure
Apple: Cloudkit

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MBAAS actors2.c

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MBAAS market2.d
Growth linked to global mobile market growth
$216.5 million revenues in 2012
$7.7 billion by 2017 (Markets and markets)

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Features3

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User management3.a
Register
Login
Update/delete
E-mail validation
Password reset
User meta data

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Data management3.b
NoSQL databases
REST for all objects
SQL like queries
Handle relationships
File upload

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Push/analytics3.c
Integrated push
Integrated analytics

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Social networks3.d
Simplified social networks login
Retrieve contacts from social networks
Query social networks graphs

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Mobile SDK & Backoffice3.e
App administration
Analytics
User management
Data browser
Push service
Platform support

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Specific features/MBAAS4

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Specific features4.a
Custom server side code
Offline caching
In-app payment
User segmentation, Ads
Geo point support
Third party products integration
Games, Visual designer,…

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Specific BAAS/MBAAS4.b
Realtime: FireBase, pusher
MMO
• AppWarp
• Google Play Games Services
• Kii
Geolocalization services: Geoloqi
Marketing: Flurry, Urban airship, Capptain,…
VisioConf: QuickBlox

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Demo/Code5

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Demo5.a
Mix two MBAAS => Kinvey and Firebase
Live Quizz Demo
Use case:
• Build a quizz in your mobile app
• Activate it
• People connect and answer
• Get results in realtime

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Demo5.a
Download App
Register
Refresh
Select quizz
Answer
http://goo.gl/ni50p2

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Quick look on the backend side5.b
http://www.kinvey.com/
https://www.firebase.com/

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Dive into the code5.c

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Dive into the code5.c
Login

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Dive into the code5.c
List my quizzes and active quizzes

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Dive into the code5.c
Publish quizz on firebase for live updates
Start a question

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Dive into the code5.c
Listen to question changes

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Pricing models and cons6

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MBAAS pricing models6.a
Free for small apps
Pay as you grow
Enterprise plans
The more technical the more expensive

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MBAAS pricing models6.b
Price may depend on:
• Data storage used
• DAU: daily active users
• API calls
• Number of push performed
• Mails sent
• Bandwidth, requests/sec

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Cons6.c
Platform dependency
• Platform life expectancy
• Platform limitations (OS support, features)
• Migration cost
My data is in the cloud !!!
Community size and support quality
Price:
• Price not fixed
• Hard to evaluate

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Conclusion7

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MBAAS7.a
Backoffice that cover most needs
Ease of use
Scalability
Pricing models
Highly technical features  INNOVATION

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Advices7.b
Identify clearly your needs
Take time to choose the right MBAAS
Great platforms
• Kinvey
• Parse
• Firebase
• BaasBox

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@theguiguito
iD.apps
http://www.id-apps.fr
http://blog.id-apps.info
@iD_apps
Guilhem DUCHE