From my Mozinar on October 15, 2013.
Local Search is a complicated stepchild of traditional SEO, and this presentation covers all of the latest strategies to help your website rank well in local searches. I cover the 2013 Local Search Ranking Factors from David Mihm at Moz, and then deep dive into the various areas you need to work on to kill it in local searches.
On-site optimization points specific to local? Check.
Citation details and tools? Check.
Google Places/Plus Local optimization points? Check.
Google Local Carousel info? Check.
Social media tips and tricks? Check.
Plus, the deck includes 110 references to superhero movies, with at least one superhero movie from every year since 1978.