Scaling Up Your Green Business

Scaling Up Your Green Business C . J . H AY D E N WINGS FOR BUSINESS LLC SAN FRANCISCO, CAWINGS FOR BUSINESS ~ Building businesses that make a difference TM

Where It All Begins What is the mission of your business? Who do you want to serve? What lifestyle do you want to create or maintain? What do these answers suggest about how you should grow? WINGS FOR BUSINESS ~ Building businesses that make a difference TM

How Do You Want to Grow?1. Find more customers2. Sell more to the customers you have3. Turn a higher profit on each sale4. Offer new products or services WINGS FOR BUSINESS ~ Building businesses that make a difference TM

What Will Enable Your Growth?1. Expand to a bigger market2. Discover a better market3. Add staff, capacity or locations4. Improve your sales and marketing WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Does It Pencil Out? Build a financial model of your scaled-up enterprise Project revenue and expenses for the first three years Estimate profits and find your breakeven point Consider options for financing, if needed If it doesn’t pencil out, reconsider WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Who Will Buy & What Do They Want? To find more, sell more, charge more, offer more... Ask your customers what they like, don’t like, want See what the competition is doing Research market sizes, demographics, trends, preferences Consider back end or upsell possibilities WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Sourcing Your New Offerings Where to find new products to offer How to locate new service providers Buy it, borrow it, or build it? Try before you buy WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Getting Help & Building Your Team Don’t try to do it alone! Hire experts, employ interns, use pro bono services Add employees or contractors per your model Fill the gaps in your own knowledge and skills Ask your networks and communities to help WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Positioning & Marketing Your Expansion Just because you build it doesn’t mean they’ll come Take advantage of expansion to market and re-position Include marketing expense and effort in your model WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Growing Yourself The success of your enterprise depends on you Growing yourself is growing your business Gain knowledge and skills from books, classes, multimedia resources, the Internet Connect with a support group, mentors, or a coach WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Make an Action Plan Review the steps above and create a plan Include what to do, when to do it, resources you need Check in with your plan often The best way to stick with a plan is to share it WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Tips, Tricks & Traps Never forget your mission Don’t start before you pencil it out Take it slow and measure your progress as you go Don’t get stuck on your “favorite part” When you find yourself struggling, get help WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Resources The E-Myth Revisited by Michael Gerber Growing a Business by Paul Hawken Successful Business Plan by Rhonda Abrams Entrepreneur www.entrepreneur.com Fast Company www.fastcompany.com Inc. Magazine www.inc.com WINGS FOR BUSINESS ~ Building businesses that make a difference TM

Contact Me C.J. Hayden, MCC, CPCC Author & Entrepreneurship Coach Wings for Business LLC San Francisco, CA www.cjhayden.com www.getclientsnow.com www.socialentrepreneurcoach.com (415) 981-8845 or (877) 946-4722 toll freeWINGS FOR BUSINESS ~ Building businesses that make a difference TM

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Scaling Up Your Green Business

by GreenBizNetwork on Nov 16, 2011

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Scaling Up Your Green Business — Webinar Transcript