C.J. Hayden, entrepreneur, author and social entrepreneur coach, will be discussing a number of subjects that will help you decide how you want your business to grow, and how to create that growth, including: - taking a look at the mission of your business - who you want to serve - what are some of the ways you might scale up your business - where to look for new customers, new products, and new team members, - the role of marketing in your growth ...and more.

1. Scaling Up Your Green Business
C . J . H AY D E N
WINGS FOR BUSINESS LLC
SAN FRANCISCO, CA
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

2. Where It All Begins
 What is the mission of your business?
 Who do you want to serve?
 What lifestyle do you want to create or maintain?
 What do these answers suggest about how you should
grow?
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

3. How Do You Want to Grow?
1. Find more customers
2. Sell more to the customers you have
3. Turn a higher profit on each sale
4. Offer new products or services
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

4. What Will Enable Your Growth?
1. Expand to a bigger market
2. Discover a better market
3. Add staff, capacity or locations
4. Improve your sales and marketing
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

5. Does It Pencil Out?
 Build a financial model of your scaled-up enterprise
 Project revenue and expenses for the first three years
 Estimate profits and find your breakeven point
 Consider options for financing, if needed
 If it doesn’t pencil out, reconsider
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

6. Who Will Buy & What Do They Want?
 To find more, sell more, charge more, offer more...
 Ask your customers what they like, don’t like, want
 See what the competition is doing
 Research market
sizes, demographics, trends, preferences
 Consider back end or upsell possibilities
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

7. Sourcing Your New Offerings
 Where to find new products to offer
 How to locate new service providers
 Buy it, borrow it, or build it?
 Try before you buy
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

8. Getting Help & Building Your Team
 Don’t try to do it alone!
 Hire experts, employ interns, use pro bono services
 Add employees or contractors per your model
 Fill the gaps in your own knowledge and skills
 Ask your networks and communities to help
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

9. Positioning & Marketing Your Expansion
 Just because you build it doesn’t mean they’ll come
 Take advantage of expansion to market and re-position
 Include marketing expense and effort in your model
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

10. Growing Yourself
 The success of your enterprise depends on you
 Growing yourself is growing your business
 Gain knowledge and skills from books, classes,
multimedia resources, the Internet
 Connect with a support group, mentors, or a coach
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

11. Make an Action Plan
 Review the steps above and create a plan
 Include what to do, when to do it, resources you need
 Check in with your plan often
 The best way to stick with a plan is to share it
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

12. Tips, Tricks & Traps
 Never forget your mission
 Don’t start before you pencil it out
 Take it slow and measure your progress as you go
 Don’t get stuck on your “favorite part”
 When you find yourself struggling, get help
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

13. Resources
 The E-Myth Revisited by Michael Gerber
 Growing a Business by Paul Hawken
 Successful Business Plan by Rhonda Abrams
 Entrepreneur www.entrepreneur.com
 Fast Company www.fastcompany.com
 Inc. Magazine www.inc.com
WINGS FOR BUSINESS ~ Building businesses that make a difference TM

14. Contact Me
C.J. Hayden, MCC, CPCC
Author & Entrepreneurship Coach
Wings for Business LLC
San Francisco, CA
www.cjhayden.com
www.getclientsnow.com
www.socialentrepreneurcoach.com
(415) 981-8845 or (877) 946-4722 toll free
WINGS FOR BUSINESS ~ Building businesses that make a difference TM