Screening 101


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There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.

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  • 120,000 individual members/2.5 million web visitors
  • Screening 101

    1. 2. Introducing Rebecca Shaloff, Screening Director Tish Kashani, Senior Researcher
    2. 3. Overview <ul><li>Green America’s Green Business Network </li></ul><ul><li>Seal of Approval – the what, when, why & wear </li></ul><ul><li>Screening Application: a guided tour </li></ul><ul><li>Top 5 Helpful Hints </li></ul><ul><li>Q&A </li></ul><ul><li>Make the most out of your Green Pages listing </li></ul>
    3. 4. Green America’s Green Business Network <ul><li>Our mission is to work with businesses everywhere </li></ul><ul><li>to grow a green economy </li></ul><ul><li>that’s good for </li></ul><ul><li>people and the planet. </li></ul><ul><li>We are a vibrant community </li></ul><ul><li>of over 4,000 businesses committed to creating </li></ul><ul><li>a better world. </li></ul>
    4. 5. Green Business Network Membership Opportunities <ul><ul><li>There’s a place for everyone on the green journey. </li></ul></ul><ul><li>Associate Members </li></ul><ul><ul><li>An incubator for companies just starting and just starting to go green. </li></ul></ul><ul><li>Approved Members </li></ul><ul><ul><li>A space for established green companies to access </li></ul></ul><ul><ul><li>Green America’s consumer and business audiences. </li></ul></ul><ul><li>Green Economy Allies </li></ul><ul><ul><li>A dedicated category for nonprofits, educational </li></ul></ul><ul><ul><li>institutions, and peer certification programs. </li></ul></ul>
    5. 6. <ul><li>“ Through our Green America screening, we were able to create and enhance a code of conduct for ourselves. It allows us to operate more proactively and with more control, making sure the things that we do are in line with our values.” </li></ul><ul><li>Stephanie Bernstein </li></ul><ul><li>Founder and CEO, To-Go Ware </li></ul>
    6. 7. <ul><li>Integrity </li></ul><ul><li>We’ve been educating, evaluating, and promoting </li></ul><ul><li>“ green” since 1982 – well before it was a buzzword. </li></ul><ul><li>Inclusivity </li></ul><ul><li>One of the only trustmarks in the marketplace that </li></ul><ul><li>stands for both social and environmental criteria. </li></ul><ul><li>Holistic </li></ul><ul><li>An examination of the entire company’s practices </li></ul><ul><li>and policies - not just an individual product. </li></ul><ul><li>Automatic Audience </li></ul><ul><li>Green America is home to both the Business Network </li></ul><ul><li>and a consumer membership of 120,000 households. </li></ul>Seal of Approval: How is it different?
    7. 8. Seal of Approval: Powerful Partnerships <ul><li>World of Good, an eBay marketplace </li></ul><ul><li>Good Guide </li></ul><ul><li>Coming soon: </li></ul><ul><li>We’ll be announcing an exciting development on April 18 th to bring Green Deals to many more consumers. </li></ul>
    8. 10. <ul><li>Website </li></ul><ul><li>Business Cards </li></ul><ul><li>Letterhead </li></ul><ul><li>Signs </li></ul><ul><li>Brochures </li></ul><ul><li>Posters </li></ul>Seal of Approval: Where to ‘Wear’ It
    9. 14. <ul><li>The most common reason is age . </li></ul><ul><ul><li>If your business launched in the last six months, join as an Associate Member and apply for the Seal of Approval at a later date. </li></ul></ul><ul><li>2. The second most common reason is company ownership . </li></ul><ul><ul><li>If you are a franchise, MLM, brand, division or subsidiary, the parent company must submit the application. </li></ul></ul><ul><li>A business is ineligible if their product base is primarily composed of, or </li></ul><ul><li>uses significant amounts of, the following: </li></ul><ul><ul><li>Conventional products with no extraordinary sustainable aspect or contribution to community/workers/customers; or, </li></ul></ul><ul><ul><li>Toxics chemicals such as pesticides, “poison plastics” like PVC and vinyl, chlorine, PFOA (non-stick coatings), or industrial chemicals. </li></ul></ul>Eligibility
    10. 16. <ul><li>To qualify for the Seal of Approval, </li></ul><ul><li>companies must demonstrate that they: </li></ul><ul><li>Actively use their businesses as tools for positive social change; </li></ul><ul><li>Run &quot;values-driven&quot; enterprises that operate according to principles of social justice and environmental sustainability; </li></ul><ul><li>Are socially and environmentally responsible in the way they source, manufacture, and market their products and run their offices and factories; </li></ul><ul><li>Are committed to developing and employing extraordinary practices that benefit workers, customers, communities, and the environment. </li></ul><ul><li>Are holistic, intentional, and transparent in their approach to social/environmental responsibility. </li></ul>Standards & Criteria: In General
    11. 17. <ul><li>The Product / Service </li></ul><ul><ul><li>Product quality </li></ul></ul><ul><ul><li>Cruelty-free </li></ul></ul><ul><ul><li>Waste reduction </li></ul></ul><ul><ul><li>Environmental safety </li></ul></ul><ul><ul><li>Organic </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Energy efficiency </li></ul></ul><ul><ul><li>Positive education and social values </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><li>The Process </li></ul><ul><ul><li>Ingredient / Material Sourcing </li></ul></ul><ul><ul><li>Labor sourcing (throughout the supply chain) </li></ul></ul><ul><ul><li>Impacts </li></ul></ul><ul><li>The Workplace </li></ul><ul><ul><li>Employee Health & Safety </li></ul></ul><ul><ul><li>Fair Labor </li></ul></ul><ul><ul><li>Workplace Ecology </li></ul></ul><ul><li>The Community </li></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Impact </li></ul></ul>Standards & Criteria: Cross-Industry
    12. 18. <ul><li>Body / Personal Care </li></ul><ul><li>Baseline Standards </li></ul><ul><li>May not include any of the following: </li></ul><ul><ul><li>phthalates such as DBP, DEP, DEHP, BBzP, and DMP </li></ul></ul><ul><ul><li>chemicals ending or containing “sulfate” or “sulfosuccinate” </li></ul></ul><ul><ul><li>parabens or paraben preservatives; (chemicals ending in methyl, propyl, butyl, ethyl) </li></ul></ul><ul><ul><li>petroleum variations including: mineral oil, petrolatum, paraffin </li></ul></ul><ul><ul><li>PG or sodium laurel sulfate </li></ul></ul><ul><ul><li>any ingredient of 7 and above on Environmental Working Group list (EWG) </li></ul></ul><ul><ul><li>nitrosamines (a group of potent carcinogens) </li></ul></ul><ul><ul><li>synthetic alcohols, fragrances, and dyes </li></ul></ul><ul><li>No nanotechnology </li></ul><ul><li>Agree to or already signatory to Campaign for Safe Cosmetics </li></ul><ul><li>No animal testing and/or acquired Leaping Bunny cruelty-free certification </li></ul><ul><li>List ingredients online and on label/product </li></ul><ul><li>Scented with only natural essential oils </li></ul><ul><li>No chlorine bleaching </li></ul><ul><li>No animal testing </li></ul><ul><li>Use of organic cotton balls, swabs, and tampons </li></ul>Standards & Criteria: Industry-Specific
    13. 19. <ul><li>Clothing & Fabric Products </li></ul><ul><li>Baseline Standards </li></ul><ul><li>Produced using certified organic, reclaimed/recycled fibers or other sustainable material such as hemp or bamboo </li></ul><ul><li>Sweatshop-free/fair labor </li></ul><ul><li>Full disclosure on website, including: </li></ul><ul><ul><li>sourcing criteria of manufacturing processes – where, conditions, benefits, oversight, labor certifications, environmental and labor standards, country of origin, verification and any ongoing challenges </li></ul></ul><ul><li>Transparency around animal derivatives </li></ul><ul><li>Preferences </li></ul><ul><li>Dyes - natural or low-impact; fiber reactive; phosphate-free </li></ul><ul><li>Fair Trade, Union label, or small independent U.S. wholesaler/retailer </li></ul><ul><li>Represent diversity in body types and offers full spectrum of sizes </li></ul><ul><li>Water-based adhesives </li></ul><ul><li>Use recycled clothing from thrift or second-hand stores </li></ul><ul><li>Carbon offsets or investigation of such options </li></ul>Standards & Criteria: Industry-Specific
    14. 20. <ul><li>Consulting / Marketing </li></ul><ul><li>Baseline Standards: </li></ul><ul><li>At least 50% of revenues must come from sustainable businesses </li></ul><ul><li>For clients that are not green businesses, work is around sustainability </li></ul><ul><li>Does not engage in green-washing, “paid for blogging”, misrepresentation of client products and company information </li></ul><ul><li>Discussion of green values and their benefit/advantage on website </li></ul><ul><li>Preferences </li></ul><ul><li>A clear statement of ethics on website </li></ul><ul><li>Pro-bono work offered for community organizations </li></ul><ul><li>Has list of recommended green businesses for clients/customers for variety of services </li></ul><ul><li>Talks knowledgeably to clients about paper use for all business products </li></ul>Standards & Criteria: Industry-Specific
    15. 21. <ul><li>Join the Green Business Network as an “Approved Member.” </li></ul><ul><li>Click on the link to the screening application found in your confirmation email. (Helpful hint: check your junk mailbox!) </li></ul><ul><li>Register for an account with iScreen and start the application. You can come in and out of the online form as many times as you need. </li></ul><ul><li>Submit your completed application for consideration by Green America’s three-person Screening Committee. </li></ul><ul><li>The committee may either approve the company, deny the application, or ask the screening staff for additional information. </li></ul><ul><li>If approved, the company is given access to a wide variety of marketing benefits. </li></ul><ul><li>If not, a company becomes an Associate member and is able to enjoy all the discount services, networking opportunities and educational resources. They may reapply later. </li></ul>Seal of Approval: How to Get It.
    16. 22. <ul><li> </li></ul>The Application: Where do I start?
    17. 23. The Application
    18. 24. The Application
    19. 25. <ul><li>5. Confirm eligibility prior to starting your application. </li></ul><ul><li>Gather information from and about your suppliers and vendors before sitting down to do the application. </li></ul><ul><li>Update your website , making sure it can answer the question – how is my company green? </li></ul><ul><li>2. Use examples , especially in the narrative sections. </li></ul><ul><li>1. Answer questions fully and honestly . And if a member of the screening team asks additional questions, respond as quickly as possible. </li></ul>Top 5 Helpful Hints
    20. 26. <ul><ul><li>If you have questions pertaining </li></ul></ul><ul><ul><li>only to your application or company, </li></ul></ul><ul><ul><li>contact Tish at 202-872-5338 or </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Do you have a question about the screening application, criteria or process? </li></ul><ul><li>For a comprehensive list of Green America’s standards – </li></ul><ul><li>go to “Screening Criteria” under the Seal of Approval tab at </li></ul><ul><li>How else do you want Green Business Network to offer you visibility and credibility in 2011? </li></ul>Your Questions
    21. 27. National Green Pages ™ : How to Stand Out <ul><ul><li>Every company that earns the Seal of Approval will receive a FREE 25 word listing in the print National Green Pages ™ , and online at . </li></ul></ul><ul><ul><li>Interested in a display ad or sponsorship opportunities in our signature publication? </li></ul></ul><ul><ul><li>Contact Sandy at 202-872-5315 or [email_address] </li></ul></ul>
    22. 30. National Green Pages ™ : How to Stand Out <ul><ul><li>Every company that earns the Seal of Approval will receive a FREE 25 word listing in the print National Green Pages ™ , and online at . </li></ul></ul><ul><ul><li>Interested in a display ad or sponsorship opportunities in our signature publication? </li></ul></ul><ul><ul><li>Contact Sandy at 202-872-5315 or [email_address] </li></ul></ul>
    23. 31. Thank You 1612 K St., NW, Suite 600 Washington, D.C. 20006 202-872-5330