4. GLOBALPARK: WHAT WE DO
ONLINE SOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
Gain insights from the
people that matter most: HUMAN
RESOURCES
" Consumers
" Employees
" Partners
PUBLIC
" …more! RELATIONS
MARKETING
RESEARCH
5. GLOBALPARK: WHAT WE DO
ONLINE SOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK
• Build a feedback platform
• Panel and/or community
Engage
• Analyze responses to questions, surveys (quantitative)
• Observe self-led discussions, actions (qualitative)
Listen
• 1:1, for more effective individual interactions
• 1:many, improved product/service/strategy
Act
6. GLOBALPARK: WHAT WE DO
ONLINE SOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH
" Product Innovation
" Customer Engagement, Loyalty
" Ad / Campaign Effectiveness
" Marketing Word-of-Mouth Reach
INNOVATION LOYALTY REVENUE REACH
7. GLOBALPARK: CUSTOMER EXAMPLE
FOR PEARSON EDUCATION, SAVVY TEACHERS MATTER
PEARSON EDUCATION / EDEXCEL
" Teacher Community (5,500)
" Product Feedback
" Curriculum Development Insight
INNOVATION LOYALTY REVENUE REACH
8. GLOBALPARK: CUSTOMER EXAMPLE
FOR NINTENDO, LOYAL GAMERS MATTER
NINTENDO
" Gamer Community (3 million)
" Integrated with website, CRM
" Track customer attitude, behavior
" Capture product, campaign
feedback
INNOVATION LOYALTY REVENUE REACH
9. GLOBALPARK: CUSTOMER EXAMPLE
FOR ESPRIT, SHOPPERS MATTER
ESPRIT
" Customer Panel (1.5 million)
" Voice of the Customer
" Product / Campaign Testing
" On-demand lever to spike sales via
coupon incentive system
INNOVATION LOYALTY REVENUE REACH
10. GLOBALPARK: CUSTOMER EXAMPLE
FOR GENERAL MILLS, BRAND ADVOCATES MATTER
GENERAL MILLS
" Pssst… (170,000 Consumers)
" MyBlogSpark (2500 Bloggers)
" Online, offline campaign mix
" Enable sharing through
existing social/online networks
INNOVATION LOYALTY REVENUE REACH
11. AGENDA
1. What We Do
2. How We‘re Different
3. Our Products & Services
4. Summary
12. GLOBALPARK: PROVEN PIONEERS
ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY
" Founded in 1999 by research scientists
Then:
" Online panel pioneers with
35,000 Daimler customers
Now:
" Community, Mobile,
Surveytainment…
Always:
" Core focus on Quality
13. GLOBALPARK: A RELIABLE PARTNER
STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS
" Deloitte “Fast 50” company since 2007
" 422% organic growth in 5 years
" Diverse customer-base
" B2B
" B2C
" Government
" Academia
" Seeding next-generation researchers
" Unipark
14. GLOBALPARK: OPEN APPROACH TO MARKET
PLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS
Technology Vendors
MR
GLOBALPARK
PR platform
Research Agencies
HR
15. AGENDA
1. What We Do
2. How We‘re Different
3. Our Products & Services
4. Summary
17. GLOBALPARK’S ENTERPRISE FEEDBACK SUITE
ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT
" EFFICIENT
" Over 10 years on online panel product development
" Automation of routine tasks
" Integration with existing assets
" EASY TO USE
" Up and running in 2 days; Expert in 2 weeks
" Visual guides to questionnaire design
" Baked-in methodology & quality assurance
" ENGAGING
" Mobile integration (SMS, mobile web)
" Surveytainment
" Open API
18. EFS: MAKING LIFE EASIER FOR MANAGERS,
RESEARCHERS & ADMINISTRATORS ALIKE
BUSINESS RESEARCHER ANALYST COMMUNITY
MANAGER MANAGER
KPI Dashboard Quant & Qual Data Exploring Dynamic content
High efficiency On-demand management
Tagging
sample Automated
Highlighting communications
Surveytainment
GUI wizards Moderating
19. GLOBALPARK SERVICES
MANAGED SERVICE, CONSULTING AND TRAINING
" We offer training & consulting to maximize value
" Globalpark is not a research agency: we do not design or interpret studies,
we offer services for everything in-between
PROGRAM
MANAGE CREATE
BUILD PANEL, SURVEYS,
INCENTIVES, TABLES &
COMMUNITY CUSTOM
COMMUNICATIONS CHARTS
DESIGN WIDGETS INTERPRET
RESEARCH RESULTS
20. AGENDA
1. What We Do
2. How We‘re Different
3. Our Products
4. Summary
21. GLOBALPARK HELPS AGENCIES & END-CLIENTS
GAIN INSIGHTS TO MANAGE WHAT MATTERS
" Your best partner to engage
{customers, employees, partners}
and capture actionable insights
that drive business improvement
INNOVATION LOYALTY REVENUE REACH
22. ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage
what matters across the enterprise. By capturing feedback and tracking behavior of customers,
employees and partners, they gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands
and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo,
SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers,
with offices across the US, UK, Germany and Austria.
LOCATIONS Globalpark AG Globalpark Inc.
Kalscheurener Str. 19a 299 Broadway, 19th Floor
50354 Huerth New York, NY 10007
Germany (Headquarters) United States of America
Tel.: +49 2233 7933 6 Tel.: +1 888 299 9422
Globalpark UK Ltd. Globalpark Oesterreich GmbH
5 Archie Street Wassergasse 25
London SE1 3JT 1030 Vienna
Great Britain Austria
Tel.: +44 207 403 3900 Tel.: +43 1715 0289 11
CONTACT info@globalpark.com
www.globalpark.com
Twitter/Globalpark_News
