It is no secret that a wave of mobile devices, applications and social media applications has been bringing about changes in the mobile development application landscape over the past few years. Conventional enterprise software development is complicated in computing era.Now in that context of mobility,everyone has a device and there’s data.This means, building up apps with old methodologies are not going to work.

1. Latest Trends in Mobile Application Development
It is no secret that a wave of mobile devices, applications and social media applications has been bringing about
changes in the mobile development application landscape over the past few years. Conventional enterprise
software development is complicated in computing era. Now in that context of mobility, everyone has a device and
there’s data. This means, building up apps with old methodologies are not going to work.
Scalability and security rules the mobile application development market. In order to ensure both, expert product
engineering teams need to focus on their designs on mobile application requirements, if they haven’t considered
that. Mobile demands scale, and when this is addressed appropriately then there is much higher level of
engagement with the mobile users.
In this regard, there have been new types of middleware’s that emerged in order to manage mobile device
diversity. Backend as a Service i.e. BaaS which also known as mobile Backend as a Service (MBaaS) is also made its
way as an alternative to mobile middleware. While the conventional mobile middleware federates back-end
services through a physical server, BaaS shifts the point of integration to the cloud. This approach offers the
developers with a personalized ready-made back-end. The objective is to be able to address an important concern
point of mobile application development, i.e. being able to establish a back end that functions across multiple
platforms and can be time consuming and expensive.
There were companies that spend a considerable time retooling their back ends, and can now connect fast to the
mobile application. The ones without this strategic advantage are resorting to mobile backend. Furthermore, there
are service providers specializing in mobile software development that offers advanced mobile solutions that
includes from optimizing chipsets for custom devices, to incorporating middleware platforms, building mobile apps
and work across multiple layers of mobile technology that stand out in the market. These companies also assist
communication organizations offer high-bandwidth content all through the latest networks, help the financial
companies provide innovative mobile banking facilities and healthcare companies to provide quality patient care
through mobile access to clinical systems. The core competencies include the following:
· Platforms: iOS, Android, Windows
· Layers: firmware, BSP, Kernel OS, libs & drivers, apps & app frameworks
· Cross-platform frameworks: Appcelerator, PhoneGap
· Mobile testing: emulator & on-device testing, last mile testing in target deployment locations
· Application launch: app store submissions, corporate app store setup
Regardless of the product being enterprise or consumer oriented, the modern day mobile application development
solutions helps companies to collaborate with business across every market segment and all phases of the product
lifecycle.
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