Learn more about leveraging analytics to up your talent acquisition game in this NYC Rebels of Recruiting Roadshow presentation!

1. Leveraging Analytics to Up Your Talent Acquisition Game
Alyson Yablonskie, Associate Director Talent Acquisition & Global Operations
September 2015

2. Source: comScore July 2015
The World’s Largest Travel site
TripAdvisor is the World’s largest travel site with 142.4m Unique Users in July 2015
LATAM
11.6m
EUROPE
59.7m
MIDDLE
EAST &
AFRICA
5m
APAC
38m
NORTH
AMERICA
Desktop*
37.1m
NORTH
AMERICA
With Mobile
77.7m
EUROPE
With Mobile
70.7m
2

3. Source: comScore July 2015
TripAdvisor – Employer Brand
3

4. DATA

5. encourage data
Source: TripAdvisor internal data
• share data with your team that you review and share with executives
• work backwards when explaining data purpose to the team
• show how messy data appears in a pivot
• coach to the data knowing it is an intimidating topic
• leverage Google and data gurus within your reach
5

6. measure everything
Source: TripAdvisor internal data
• intertwine data and strategy
• clarify the story you want to know
• understand numbers in different settings
• leverage targets and RYG
• know your “sell” numbers and your “gap” numbers
6

7. weeds, ratios & 2nd layers
Source: TripAdvisor internal data
• dig under the graphs and jazzy diagrams
• discover what is driving trends
• consider how one data point impacts another
• explore how removing and adding measurements impacts your view
• relate the data to other numbers – ratios help validate
7

8. upping the game
Source: TripAdvisor internal data 8
• More strategy & less clean up
• Recruiter become partners
on data
encouragement
• Create clarity on your mission
• Raise visibility to success
and wins
measurement
• Validate numbers and
production
• Increase knowledge on ROI
ratios & details

9. THANK YOU!