Personal Branding Aussie style - Tips to Build Your Brand without Selling Your Soul. Presentation for Australians on strategies to build your credibility and visibility for a successful career through effective personal branding and career practices. Discover how to develop, strengthen and promote your brand through easy steps without compromising yourself, your integrity and hopefully without feeling like a turkey.

1. PERSONAL
BRANDING
FOR
AUSSIES
Building Your
Credibility
Without Selling
Your Soul

2. Australians generally HATE
self-promotion

3. Suggesting to some Australians that they build
their personal brand is akin to asking them to
dance naked… sooo not going to happen.

4. Because a lot of
people in
Australia think
personal
branding looks
like this

5. But the world of work has changed.
Job certainty is a thing of the past.
Success today rests on our ability to build a reputation
for excellence in our identified field.

6. Everyone needs a strong brand.
Brands promote trust
…and in fast-moving times employers are looking
for people they know they can trust.

7. What many people don’t realise is
you already have a brand.

8. Your personal brand is simply what
others say when you are not in the
room

9. The question then is …
‘Is what they are
saying what you
want in line with
your goals?’
If it’s not or you
don’t know you
need to work on
your brand.

10. So how do you build your
brand without feeling like a
rampant self-promoter?

11. 1. BE AUTHENTIC
Australian’s hate
fake anything.
Don’t try and be
something that you
are not. Simply
identify clearly what
makes you valuable
in the work or
marketplace.

12. 2. Use your
strengths
70% of people don’t use
their talents each day in the
workplace. This is often
simply because others don’t
know what they are.
What are you known for?
Building relationships?
Influencing positive
change?
Creating new ideas?
Improving old ideas?
Analysing data trends?
Writing catchy content?
Designing new programs?
Helping people Learn?
Find your signature skills
and talents.

13. 3. DON’T
PROMOTE
EVIDENCE!
t ea d
Ins
his…
of t
Hate Having To Self-promote?
When You Need To
Communicate Your Skills in a
Resume, Work Bio or your
LinkedIn profile don’t brag evidence! It feels more
comfortable and is a better
indicator of your skills.
IIhave top notch widget design skills and great problem solving abilities
have top notch widget design skills and great problem solving abilities
WRITE THIS….
WRITE THIS….
>>>> Designed aanew widget for Acme Pty Ltd that resolved production quality
>>>> Designed new widget for Acme Pty Ltd that resolved production quality
issues and saved the business more than 2000 hours in rework in its first year
issues and saved the business more than 2000 hours in rework in its first year

14. 4. BUILD YOUR COMMUNITY
THROUGH COLLABORATION
Collaboration is a great simple way to build your visibility and
credibility in your field.
Don’t think of it as
networking – think of it
as helping your mates.
Build real relationships with people
inside and outside the organisation
that will help you and your business
be successful. Look for
opportunities to help others through
your knowledge and skills.

15. 5. PRACTICE YOUR PITCH
Most of us hate talking about ourselves so you need to practice. Be prepared
so you can answer the question “Who are You” in a way that tells others more
about what your signature talents are and how you use them to help others,
and less about your job title. You are so much more than that.

16. 5. FEEL FREE
TO BE REAL
Real is interesting and we like
interesting in Australia. Don’t
just build a persona, let others
know the true you – your
passions, interests and story.
(Within reason of course - just
keep it clean and professional. )

17. Dare to Be You

18. To find out more about Personal Branding or our Personal
Branding Corporate Workshops contact
Outplacement Australia Pty Ltd
Brisbane ~ Perth ~ Sydney ~ Melbourne ~ Adelaide
Ph: 1300 061 009 | info@outplacementaustralia.com.au
www.outplacementaustralia.com.au