The document discusses how to personalize email offers through tools that allow for quick personalization, advanced segmentation, and dynamic content. It explains that personalization can use declarative and behavioral data collected from forms, surveys, and analytics. Time-limited offers and personalized email parts can make use of custom data and conditions. Proper personalization, measurement, organization, and targeting are emphasized to improve campaigns.

1. Dynamic
personalization
of email offers
How to serve targeted content to your recipients?!
Mack Gorski – Education Expert

2. The right tools in one
place to your rescue!
ü Personaliza+on
via
quick
[[merge_words]]
ü Advanced
Segmenta+on
ü GetResponse
Dynamic
Content
Mack Gorski – Education Expert

3. Which data may be used
for personalization?
Declara+ve
vs.
behavioural
data.!
Mack Gorski – Education Expert

4. How to collect data for
personalization?
Custom
Web
Forms,
Facebook
sign
up,
Surveys,
Email
Analy+cs
and
more…
Mack Gorski – Education Expert

5. Time limited offers.
Make it visible to recipients.
{{TIMER "added_on" "" "You signed up DAYS_UNIT ago"}}!
Mack Gorski – Education Expert

6. Personalized
email parts
!
Make use of custom data and play with
conditions in targeting your emails.
Mack Gorski – Education Expert

7. Keep it all the way!
!
Otherwise,
you’ll
do
worse
than
if
you
never
used
even
first
names
at
all!
Mack Gorski – Education Expert

8. Measure and... measure!
!
Use personalization and Dynamic Content to analyze what makes the profit
and plan your campaigns even better.
Mack Gorski – Education Expert

9. Keep it organized.
!
Use
Advanced
Segmenta+on
to
organize
your
subscribers.
This
will
also
help
you
with
targe+ng.
Mack Gorski – Education Expert

10. Need an
example?
!
We put the theory into work.
Mack Gorski – Education Expert

11. Thank you
for your attention
!
maciej.gorski@getresponse.com
Mack Gorski – Education Expert