Dynamicpersonalization of email offers  How to serve targeted content to your recipients?!                                ...
The right tools in oneplace to your rescue!ü    Personaliza+on	  via	  quick	  [[merge_words]]	  ü    Advanced	  Segment...
Which data may be used   for personalization?                                                   	             Declara+ve	 ...
How to collect data forpersonalization?	  Custom	  Web	  Forms,	  Facebook	  sign	  up,	  Surveys,	  Email	  Analy+cs	  an...
Time limited offers.                              Make it visible to recipients.
                                         ...
Personalizedemail parts                                !Make use of custom data and play withconditions in targeting your ...
Keep it all the way!                                                                                   !    Otherwise,	  y...
Measure and... measure!                                   !Use personalization and Dynamic Content to analyze what makes t...
Keep it organized.                                                                               ! Use	  Advanced	  Segmen...
Need anexample?        ! We put the theory into work.                                Mack Gorski – Education Expert
Thank youfor your attention                                    !        maciej.gorski@getresponse.com                     ...
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Dynamic personalization of_email_offers

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Email Marketing Best Practices

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Dynamic personalization of_email_offers

  1. 1. Dynamicpersonalization of email offers How to serve targeted content to your recipients?! Mack Gorski – Education Expert
  2. 2. The right tools in oneplace to your rescue!ü  Personaliza+on  via  quick  [[merge_words]]  ü  Advanced  Segmenta+on  ü  GetResponse  Dynamic  Content   Mack Gorski – Education Expert
  3. 3. Which data may be used for personalization?   Declara+ve  vs.  behavioural  data.! Mack Gorski – Education Expert
  4. 4. How to collect data forpersonalization?  Custom  Web  Forms,  Facebook  sign  up,  Surveys,  Email  Analy+cs  and  more…   Mack Gorski – Education Expert
  5. 5. Time limited offers. Make it visible to recipients.
 
 {{TIMER "added_on" "" "You signed up DAYS_UNIT ago"}}! Mack Gorski – Education Expert
  6. 6. Personalizedemail parts !Make use of custom data and play withconditions in targeting your emails. Mack Gorski – Education Expert
  7. 7. Keep it all the way! ! Otherwise,  you’ll  do  worse  than  if  you  never  used     even  first  names  at  all! Mack Gorski – Education Expert
  8. 8. Measure and... measure! !Use personalization and Dynamic Content to analyze what makes the profitand plan your campaigns even better. Mack Gorski – Education Expert
  9. 9. Keep it organized. ! Use  Advanced  Segmenta+on  to  organize  your  subscribers.     This  will  also  help  you  with  targe+ng. Mack Gorski – Education Expert
  10. 10. Need anexample? ! We put the theory into work. Mack Gorski – Education Expert
  11. 11. Thank youfor your attention ! maciej.gorski@getresponse.com Mack Gorski – Education Expert

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