Content Marketing and Consumer Journey - GetCRAFT Content Marketing MeetupGetCraft
Eka Sugiarto, Head of Media SEAA and Indonesia at Unilever, spoke at Jakarta Content Marketing Meetup in November 2016 to share her take on importance of having a seamless consumer journey as a vital part behind good content marketing.
Content Marketing Ala Kaskus - GetCRAFT Content Marketing MeetupGetCraft
Kaskus sharing their best practices when it comes doing content marketing in forums and leveraging their communities and user generated content. Also, how brands can collaborate with Kaskus through sponsored content.
Why Do Content Marketing and Native Advertising - GetCRAFT Content Marketing ...GetCraft
10 reasons why marketers need to do content marketing and native advertising as part of their marketing and communication strategy.
This presentation is part of GetCRAFT Jakarta Content Marketing Meetup series.
GetCRAFT - 3 Seconds of Audience - FacebookGetCraft
Creative Considerations for Video
Video viewing is shifting to mobile,
and it’s building brands
Facebook is at the center of mobile video,
helping great work become famous work
Content Marketing and Consumer Journey - GetCRAFT Content Marketing MeetupGetCraft
Eka Sugiarto, Head of Media SEAA and Indonesia at Unilever, spoke at Jakarta Content Marketing Meetup in November 2016 to share her take on importance of having a seamless consumer journey as a vital part behind good content marketing.
Content Marketing Ala Kaskus - GetCRAFT Content Marketing MeetupGetCraft
Kaskus sharing their best practices when it comes doing content marketing in forums and leveraging their communities and user generated content. Also, how brands can collaborate with Kaskus through sponsored content.
Why Do Content Marketing and Native Advertising - GetCRAFT Content Marketing ...GetCraft
10 reasons why marketers need to do content marketing and native advertising as part of their marketing and communication strategy.
This presentation is part of GetCRAFT Jakarta Content Marketing Meetup series.
GetCRAFT - 3 Seconds of Audience - FacebookGetCraft
Creative Considerations for Video
Video viewing is shifting to mobile,
and it’s building brands
Facebook is at the center of mobile video,
helping great work become famous work
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. TABLE of CONTENTS
Pengantar: Pentingnya memelihara SEO pada situs yang
dikelola brand
Tahapan pengelolaan SEO untuk situs brand
Petunjuk download panduan SEO Maintenance! (template)
academy.getcraft.com/id
3. TABLE of CONTENTS
Pengantar: Pentingnya memelihara SEO pada situs yang
dikelola brand
Tahapan pengelolaan SEO untuk situs brand
Petunjuk download panduan SEO Maintenance! (template)
academy.getcraft.com/id
4. Your
Websit
e
Paid via
e.g. AdWords
Organic via
SEO
Distribution /
Optimization
Pengantar: Pentingnya Memelihara
SEO pada Situs yang Dikelola
Membuat situs brand yang dikelola agar memiliki SEO yang
baik dan berada pada halaman pertama atau peringkat atas
mesin pencarian memang sudah menjadi tujuan brand agar
lebih mudah ditemukan oleh sasaran audiens sehingga dapat
memberikan efek positif pada perkembangan brand.
Namun pekerjaan brand belumlah selesai sampai di situ,
karena SEO yang baik itu juga perlu dipelihara, sehingga
peringkatnya tidak turun dan situs terkait tetap berada pada
halaman pertama mesin pencarian.
Dan pemeliharaan SEO tersebut perlu dilakukan oleh brand
secara berjangka seperti per minggu, per bulan atau per
kuartal. Beberapa hal yang perlu dilakukan untuk memelihara
SEO ini mulai dari meng-update konten sampai membetulkan
link-link yang sudah rusak.
academy.getcraft.com/id
5. Mengapa Memelihara SEO Penting bagi Brand
academy.getcraft.com/id
Beberapa alasan mengapa penting memelihara SEO:
● Ranking pada mesin pencarian tidaklah permanen
● Mesin pencarian kerap mengganti algoritma mereka
● Kompetitor pun ingin situs yang dikelolanya berada pada halaman pertama
mesin pencarian
● SEO bukanlah strategi yang selesai dengan satu kali penerapan
6. TABLE of CONTENTS
Pengantar: Pentingnya memelihara SEO pada situs yang
dikelola brand
Tahapan pengelolaan SEO untuk situs brand
Petunjuk download panduan SEO Maintenance! (template)
academy.getcraft.com/id
8. Langkah 1
Memonitor situs yang dikelola
academy.getcraft.com/id
Tahap pertama dalam memelihara situs agar tetap berada pada halaman pertama
mesin pencarian seperti Google adalah memonitor berbagai metriks penting seperti
Pageviews, Click Through Rate (CTR), dan lain sebagainya.
Beberapa tools pendukung dalam memonitor ini adalah:
● Google Search Console
● Google Analytics
10. Langkah 2
Membetulkan dan redirect link yang rusak
academy.getcraft.com/id
Pada mesin pencarian seperti Google, link yang rusak menyebabkan audiens akan
meninggalkan situs terkait dan membuat ranking situs pada mesin pencarian
menjadi buruk. Maka itu kita perlu segera membetulkan link yang rusak tersebut agar
dapat memiliki performa maksimal.
Tools yang dapat membantu mencari link yang rusak ini adalah:
● Screaming Frogs
12. Langkah 3
Link Building
academy.getcraft.com/id
Cara berikutnya dalam memelihara situs agar tetap berada dalam halaman satu
mesin pencarian adalah dengan membangun link building. Pentingnya membangun
link building adalah membuat SEO jadi lebih terstruktur dan memudahkan mesin
pencarian untuk menemukan situs yang dikelola oleh brand sehingga membuat
website terkait bisa masuk ke dalam ranking atas mesin pencarian.
Ada dua hal yang perlu dilakukan dalam membangun link building ini.
● On-Page Link Building
● Off-Page Link Building
14. Langkah 3.1
Link Building (On-Page) - Menautkan pada Konten Cornerstone
academy.getcraft.com/id
Langkah pertama yang dapat kita lakukan dalam membangun link building ini adalah
melalui On-Page Link Building atau menautkan antar konten atau membangun
backlink di dalam situs yang kita kelola. On-Page link building pertama yang perlu
brand lakukan adalah menautkan konten-konten dengan konten cornerstone.
Konten cornerstone adalah konten inti dari situs brand. Dan biasanya merupakan
artikel informatif yang relatif panjang, yang berisi kombinasi antara insight dari
berbagai sumber dan meliputi segala hal penting yang berkaitan dengan topik
tertentu yang akan menjadi pembahasan di dalam situs brand.
Untuk mendapatkan link building yang baik, konten yang dibuat perlu untuk ditautkan
dengan konten cornerstone ini.
15. Langkah 3.1
Link Building (On-Page) - Menautkan pada Konten dalam Satu Stream
academy.getcraft.com/id
On-Page link building yang kedua adalah menautkan artikel-artikel yang berada
dalam satu stream yang sama, yang dibuat berdasarkan objektif dalam marketing
funnel (Brand Awareness, Brand Building, Product Consideration).
Semisal, artikel untuk objektif Brand Awareness ditautkan dengan link artikel yang
memiliki objektif Brand Building dan Product Consideration, namun artikel tersebut
memiliki keterkaitan.
Contoh:
Brand Awareness: Mengapa Salah Memilih Sampo dapat Merusak Kencan Anda
Brand Building: 3 Teknik Menata Rambut untuk Pesta
Product Consideration: 5 Komponen Penting dalam Sampo A
16. Langkah 3
Mengoptimalkan Kembali Konten yang Sudah Ditayangkan
academy.getcraft.com/id
Mungkin akan ada update atau informasi baru dari konten yang pernah ditayangkan.
Maka itu, kita perlu meng-update konten tersebut dan kembali menayangkannya
pada tanggal yang lebih baru. Gunanya, Google akan melakukan crawling ulang
terhadap konten tersebut sehingga konten tetap berada di halaman pertama.
18. Langkah 3
Link Building (Off-Page)
academy.getcraft.com/id
Langkah kedua yang dapat dilakukan untuk membangun link building adalah melalui
off-page link-building atau menautkan konten atau memeriksa backlink situs brand
pada blog/situs lain. Beberapa hal yang dapat kita lakukan untuk membangun off-
page link building ini adalah:
● Guest Blogging
● Coba meng-update link referensi di Wikipedia yang sudah kedaluwarsa dan
berkaitan dengan konten yang pernah Anda buat di situs brand
● Menanam backlink pada situs instansi resmi (situs berdomain .gov, .ac, dll)
● Mempromosikan konten brand pada situs-situs forum
● Cek backlink dari domain dengan spam score yang tinggi
● Mempromosikan konten pada media sosial secara berkelanjutan
20. Langkah 4
Audit SEO
academy.getcraft.com/id
Agar situs yang dikelola bisa terus berada peringkat tinggi dalam mesin pencarian,
brand perlu terus memantau performanya secara berkala, agar kualitas situs terjaga
dan memperkuat posisinya pada hasil pencarian di search engine.
Untuk itu, yang bisa dilakukan adalah:
● Mengidentifikasi Crawl Errors.
● Menemukan dan memperbaiki laman yang terduplikasi.
● Membuat Sitemap
● Mengaplikasikan Robot.txt ke dalam web
21. TABLE of CONTENTS
Pengantar: Pentingnya memelihara SEO pada situs yang
dikelola brand
Tahapan pengelolaan SEO untuk situs brand
Petunjuk download panduan SEO Maintenance! (template)
academy.getcraft.com/id
22. academy.getcraft.com/id
Dapatkan panduan lengkap berbentuk checklist yang
mudah digunakan, untuk membantu Anda memelihara
SEO agar situs yang dikelola tetap berada di peringkat
atas mesin pencarian.
Download panduannya, dengan cara
mengklik tautan di bawah ini:
Dapatkan Checklist SEO Maintenance!