The document discusses the work of the Foundation Partnership for Road Safety in Georgia. It aims to reduce traffic accidents through mobilizing joint efforts across sectors. Key projects include increasing seatbelt use, youth road safety education, and monitoring air quality. Through public awareness campaigns and coalition building, seatbelt usage increased and traffic fatalities decreased between 2008 and 2011. Road hazard reporting and children's safety are also areas of focus. The foundation collaborates internationally on road safety initiatives.

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Foundation Partnership for Road
Safety

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Our Mission is:
 To mobilize the joint efforts of the state, private and NGO
sectors in order to reduce traffic accidents
 To advocate and inform society and the media about road
safety issues of importance
 To promote road safety culture and support youth road
safety education
 To involve Georgian road safety in the global road safety
movement and cross border cooperation
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Projects:
Clean Air for Georgia
Friendly Roads
Be Active, Be Safe
Youth Road Safety Education
Increasing the Seat Belt Use in Georgia
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Children’s Road Safety

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Increasing the Seat Belt Use in Georgia
•Three year project
•Started in 2007
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Seat Belt Project
Working with stakeholders
Working with interested people
Working with MPs
Working with private sector
Working in a coalition
Working on education
Working on PR campaign
Working on research
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Public awareness campaigns– Seat Belts
"Coalition of Seat Belt Users“ – banks, hotels, NGOs,
educational centers and so on.
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Georgian celebrities in Seat Belts` Campaign
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Buckle up – it is as easy and necessary as doing this
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Booklets and books for Seat Belt Campaign
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https://www.youtube.com/watch?v=Xk
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Increasing the Seat Belt Use in Georgia
In 2010, through building effective coalitions between public
and private actors, the project contributed to establishing
legislation that makes the use of seat belts mandatory in the
front seat of all vehicles in Georgia.
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But the law was not enough!!!
Changing behavior
https://www.youtube.com/watch?v=yl8
Fit the seat belt 
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The same research in October 2010
Outcomes…
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In 2008
867 dead
Fatalities
In Georgia
In 2011
526 dead
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Youth Road Safety Education
150 schools in Tbilisi and
regions
Tutorial books for children and
teachers free of charge
The project covered more than
25, 000 children
Road Safety Education for
Disadvantaged Youth from
Abkhazia and South Ossetia
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Be Active, Be Safe
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The main goal of the project “Be Visible, Be Safe” is to
reduce the number of pedestrian fatalities and injuries
by changing the behavior of pedestrians and drivers
through the public awareness campaigns and
enhanced enforcement of traffic rules.
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Outcomes..
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The awareness of the children about
road safety, who were involved in the
project, was increased with about 60-
70%.
After the hard work of the foundation,
the Ministry of Education and Science
of Georgia put the lesson on the road
safety in the school curriculum.
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Friendly Roads
The Partnership for Road Safety and Elva Community
Engagement implemented an innovative
citizen engagement project titled "Friendly Roads", with the
support of the East West Management Institute and USAID.
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Key Causes
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of structured data collection on:
Local traffic hazards (black spots)
Seasonal effects
Accidents
Causes:
Speeding
Alcohol consumption
Insufficient street lighting
Etc.
Best practices
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How does it work?
The project allows citizens throughout all regions of Georgia to
report hazardous traffic infrastructure and traffic accidents in
their neighborhood using SMS and a website.
On the website www.megobruligzebi.ge all these citizen
reports are shown on an interactive map together with official
data on traffic accidents, to create the first publicly
accessible overview of traffic hazards in Georgia.
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Friendly Road map
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How is the data being used?
Resolution of local hazards – involving decision makers
and participating citizens
Analytical reports and solution of black spots
Advocating safer roads with donors, local authorities and
citizens
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Friendly Road Campaign
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https://www.youtube.com/watch?
v=E7FgrHURAYM&list=UUUoKR4Os0S
G4bnwDbfWJZvA
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Improvement of road sign in the project Friendly Roads
Euro Standard road sign in
the school zones
Tbilisi
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Seminar “Safe Roads and Transports”
Presentation of the project
Friendly Road
29 August, Tbilisi
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Friendly Road Partners
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Clean Air for Georgia
The foundation “Partnership for Road Safety” started the
implementation of the new project “Clean Air for Georgian Cities”
by the collaboration with the organizations “Eco Vision” and
“Elva”.
The overall purpose of the project “Clean Air for Georgian
Cities” is to promote healthier, cleaner air throughout Georgia’s
cities through implementing a powerful community-led advocacy
and monitoring campaign.
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Clean Air for Georgia
The project’s specific objective
is to monitor air quality through
a public, cost-effective
monitoring system throughout
Georgia.
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Clean Air for Georgia
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 The project includes several components,
such as:
 arranging the eco clubs at schools and
involving the children in the process of
collecting data on air quality
 installing air quality monitoring sensors in
different cities, which will provide the
information in the automated regime and
will create the database.
 The project includes several components,
such as:
 arranging the eco clubs at schools and
involving the children in the process of
collecting data on air quality
 installing air quality monitoring sensors in
different cities, which will provide the
information in the automated regime and
will create the database.

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Air Quality Civil Monitoring
www.haeri.ge
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Media Campaign
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Clean Air for Georgia Campaign
Main massage:
Decrease Air Pollution,
Use Clean Transport!
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Clean Air in Georgia Campaign
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Seminar Clean Air for Georgia
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Children’s Road Safety
On Average, Two Children are
Involved Daily in Car Accidents
on Georgian Roads
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In 2013
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Under 16
Died 18 22
Damaged 651 672

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Children’s Road Safety
 Research
 59.6% of children in Georgia - in front seats
 15% of them do not use the seatbelt.
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96 countries of the96 countries of the
world haveworld have
adopted the lawadopted the law
Save children’s lives together on
Georgian Roads!
https://www.youtube.com/watch?
v=ggL2TcX5P7c&list=UUUoKR4Os0SG4b
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Children’s Road Safety
In May, 2014 the traffic law was
amended
Children are in the safer conditions
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But stillBut still
problemsproblems
….!!!!….!!!!

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Member of International
Programs and Organizations
Georgian National Platform of Eastern Partnership
EU TRACECA II and Transport Road Safety Project
Initiation of an Auto Fuel Efficiency program
Development of the Caucasus Fuel Economy Initiative
Our international partners are:
FIA Foundation (Britain)
EASST (Britain)
BP (Georgia and Britain)
Road safety Fund (Britain)
USAID (the USA)
Automobile Club of Moldova (ACM- Moldova)
Road Safety Support Foundation (Ukraine)
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Proble
m
identif
icatio
n
Formu
lation
adopti
on
imple
menta
tion
Self-estimationSelf-estimation

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