Knc_presentation_gemiusWorkShop_March_2011
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Knc_presentation_gemiusWorkShop_March_2011

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The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. ...

The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia.
The workshop was dedicated to the ad serving technology and targeting opportunities, as well as the measurement of the effectiveness of online advertising campaigns.

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Knc_presentation_gemiusWorkShop_March_2011 Knc_presentation_gemiusWorkShop_March_2011 Presentation Transcript

  • www.knc.lv In collaboration with Latvia Riga, March 2011
  • www.KNC.lv
    • KNC system collects an information about internet users - search queries and cookies.
    • KNC delivers rich media ads to precise audience - selecting appropriate keywords, defining frequenc i es, period and placements .
    • INTEXT - in-text advertis ing , targeted ads are h y perl i nked keywords and phrases. Upon user interaction, image, text or video ad is displayed .
    • Retargeting campaigns - connects advertiser with past website visitors, ads are shown only for users who had visited advertiser ’s website .
    www.knc.lv Keywords Network Communications (KNC) - keyword-rich media network
  • User enters a search query in Google User chooses and enters a web site If the Client’s campaign is defined on this specific keyword, an Ad is shown when this user again enters KNC network If the entered website is a partner of KNC network, KNC is summarizing all search queries and cookies
  • CPM (cost per mile) based price www.knc.lv KNC technology Ad O cean technology Search qu e ries Campaign definition Cooki e ’s analysis Campaign displaying Client control panel Statistics Partner control panel Partner network
  • www.intext.lv
  • www.intext.lv CP C (cost per click) based price Intext.lv technology Ad O cean technology Partner control panel Campaigns definition Client control panel Campaigns displaying Intext templates Statistics Partner network
    • Retargeting allows repeatedly display ads to past website visitors and continue communication with them
    www.amplify.lv/retargetings Web user Your website User again enters Your website Your Ad Your Ad
  • Target group : all Period: decembris 2010” source : Gemius www.knc.lv KNC network, unique users
  • Contact information www.knc.lv Laura Zavodska Mob: +371 26375203 E-mail: [email_address] Skype: laura_zavodska Thank You for listening!