"AdOcean: Opportunities for presenting frontier-free internet advertising" / gemiusWorkShop 03.03.2011, Riga, Latvia Presentation by Laura Zavodska, “Keywords network communications” project manager / http://knc.lv/sakums Contacts: workshop@gemius.lv

1. www.knc.lv In collaboration with Latvia Riga, March 2011

3. User enters a search query in Google User chooses and enters a web site If the Client’s campaign is defined on this specific keyword, an Ad is shown when this user again enters KNC network If the entered website is a partner of KNC network, KNC is summarizing all search queries and cookies

4. CPM (cost per mile) based price www.knc.lv KNC technology Ad O cean technology Search qu e ries Campaign definition Cooki e ’s analysis Campaign displaying Client control panel Statistics Partner control panel Partner network

5. www.intext.lv

6. www.intext.lv CP C (cost per click) based price Intext.lv technology Ad O cean technology Partner control panel Campaigns definition Client control panel Campaigns displaying Intext templates Statistics Partner network

8. Target group : all Period: decembris 2010” source : Gemius www.knc.lv KNC network, unique users

9. Contact information www.knc.lv Laura Zavodska Mob: +371 26375203 E-mail: [email_address] Skype: laura_zavodska Thank You for listening!