gemiusWorkShop 2011, Laura Zavodska, KNC

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"AdOcean: Opportunities for presenting frontier-free internet advertising" / gemiusWorkShop 03.03.2011, Riga, Latvia

Presentation by Laura Zavodska, “Keywords network communications” project manager / http://knc.lv/sakums

Contacts: workshop@gemius.lv

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gemiusWorkShop 2011, Laura Zavodska, KNC

  1. 1. www.knc.lv In collaboration with Latvia Riga, March 2011
  2. 2. www.KNC.lv <ul><li>KNC system collects an information about internet users - search queries and cookies. </li></ul><ul><li>KNC delivers rich media ads to precise audience - selecting appropriate keywords, defining frequenc i es, period and placements . </li></ul><ul><li>INTEXT - in-text advertis ing , targeted ads are h y perl i nked keywords and phrases. Upon user interaction, image, text or video ad is displayed . </li></ul><ul><li>Retargeting campaigns - connects advertiser with past website visitors, ads are shown only for users who had visited advertiser ’s website . </li></ul>www.knc.lv Keywords Network Communications (KNC) - keyword-rich media network
  3. 3. User enters a search query in Google User chooses and enters a web site If the Client’s campaign is defined on this specific keyword, an Ad is shown when this user again enters KNC network If the entered website is a partner of KNC network, KNC is summarizing all search queries and cookies
  4. 4. CPM (cost per mile) based price www.knc.lv KNC technology Ad O cean technology Search qu e ries Campaign definition Cooki e ’s analysis Campaign displaying Client control panel Statistics Partner control panel Partner network
  5. 5. www.intext.lv
  6. 6. www.intext.lv CP C (cost per click) based price Intext.lv technology Ad O cean technology Partner control panel Campaigns definition Client control panel Campaigns displaying Intext templates Statistics Partner network
  7. 7. <ul><li>Retargeting allows repeatedly display ads to past website visitors and continue communication with them </li></ul>www.amplify.lv/retargetings Web user Your website User again enters Your website Your Ad Your Ad
  8. 8. Target group : all Period: decembris 2010” source : Gemius www.knc.lv KNC network, unique users
  9. 9. Contact information www.knc.lv Laura Zavodska Mob: +371 26375203 E-mail: [email_address] Skype: laura_zavodska Thank You for listening!

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