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Marketing to apes_v6
1.
Marketing to Apes
Gavin Johnston August, 20th, 2009 Copyright © 2008 Two West, Inc.
2.
3.
4.
5.
6.
7.
Why do we
crave what’s bad for us?
8.
9.
10.
11.
12.
13.
I’m marketing to
serious business people
14.
When the subconscious
takes over decisions. If there are too many choices.
15.
When the subconscious
takes over decisions. If products have few difference.
16.
When the subconscious
takes over decisions. If decision makers are under stress.
17.
When the subconscious
takes over decisions. If competitors match innovations quickly.
18.
Ideal Approach Attack
the conscious and subconscious
19.
Body language Palms
up suggests a vulnerable or non-aggressive pose
20.
Body language Palms
down convey a more domineering and assertive-like in tone
21.
Amazement/Excitement
22.
Confusion
23.
Perplexed
24.
Annoyed/Domination
25.
Contemplation
26.
Aggression
27.
28.
True Smile
29.
Fake Smile
30.
31.
University of Cambridge
Visual Cue Study
32.
Test Your Skills
33.
A B Trustworthy?
34.
C D Reliable?
35.
G H Positive?
36.
O P Reliable?
37.
What’s the Real
Test?
38.
39.
The Quest for
Dominance
40.
Group A: Turn
and face the back of the room.
41.
Group B: When
you shake hands with your partner, twist your hand so that it is on top of you partner’s hand instead of being parallel to their hand. NO YES
42.
What if you
only market to the rational brain?
43.
44.
Questions?
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