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Perception and BehaviorPerception and Behavior
How to Stimulate CreativityHow to Stimulate Creativity
Anne EgrosAnne Egros...
If a tree falls in the forestIf a tree falls in the forest
and there is nobody aroundand there is nobody around
does it ma...
PerceptionPerception
PerceptionPerception is the critical activity that links theis the critical activity that links the
i...
StimulusStimulus
VVisual :isual :pictures, sights, imagespictures, sights, images
Aural:Aural: sounds, noise, music, tones...
The Perception Is SubjectiveThe Perception Is Subjective
 Individuals areIndividuals are
variablevariable in theirin thei...
Individual Factors in PerceptionIndividual Factors in Perception
InterestsInterests
NeedsNeeds
Words influence because theyWords influence because they
evoke us toevoke us to createcreate
representationsrepresentation...
““Ocean” means…Ocean” means…
InterpretationInterpretation
The assignment of meaning to sensationsThe assignment of meaning to sensations
Cognitive inte...
Can you control what youCan you control what you
see?see?
Surface StructureSurface Structure is:is:
WordsWords
TonalityTonality
Body LanguageBody Language
GesturesGestures
What...
Deep Structure:Deep Structure:
WordsWords
TonalityTonality
BodyBody
LanguageLanguage
GesturesGesturesBeliefsBeliefs
Va...
Right Brain/Left BrainRight Brain/Left Brain
Emotional Brain Vs Logical BrainEmotional Brain Vs Logical Brain
Right Brain=...
“Emotions are the gatekeeper to
learning”
Automatic "fight" or "flight" mode
FEAR Anxiety
STRESS
Don’t Worry beDon’t Worry be
Happy !Happy !
Re-programmingRe-programming
for positive thinkingfor positive thinking
Positive emotions enhance the ability of the cereb...
Learned ResponsesLearned Responses
Age and ExperienceAge and Experience
Attitudes and MotivationAttitudes and Motivation
I...
Why do people eat Big Macs?Why do people eat Big Macs?
Why do people eat Big Macs?Why do people eat Big Macs?
FACTS:
More than 60% of
Americans are
overweight and of
these, more...
The Death of Common SenseThe Death of Common Sense
Facts = LogicFacts = Logic
Persuasion =Persuasion = EmotionEmotion
Logi...
To better connect with people around you, it isTo better connect with people around you, it is
critical to understand how ...
New Realities inNew Realities in
CommunicationCommunication
Trends Action
• Find ways to extract value from
information
• ...
Perception and Behavior: How To Stimulate Creativity
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Perception and Behavior: How To Stimulate Creativity

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Perception and Behavior: How To Stimulate Creativity

  1. 1. Perception and BehaviorPerception and Behavior How to Stimulate CreativityHow to Stimulate Creativity Anne EgrosAnne Egros Global Executive CoachGlobal Executive Coach Company: Zest and Zen InternationalCompany: Zest and Zen International
  2. 2. If a tree falls in the forestIf a tree falls in the forest and there is nobody aroundand there is nobody around does it make a sound?does it make a sound?
  3. 3. PerceptionPerception PerceptionPerception is the critical activity that links theis the critical activity that links the individuals to stimulus. environment, group andindividuals to stimulus. environment, group and situationsituation PerceptionPerception consists of:consists of: ExposureExposure : Stimulus to nervous system: Stimulus to nervous system AttentionAttention : Sensation is passed to the brain: Sensation is passed to the brain InterpretationInterpretation: Assignment of meaning to the: Assignment of meaning to the received sensationreceived sensation
  4. 4. StimulusStimulus VVisual :isual :pictures, sights, imagespictures, sights, images Aural:Aural: sounds, noise, music, tonessounds, noise, music, tones Kinesthetic:Kinesthetic: sensations, physical feelings ofsensations, physical feelings of the body, smells, tastesthe body, smells, tastes
  5. 5. The Perception Is SubjectiveThe Perception Is Subjective  Individuals areIndividuals are variablevariable in theirin their responses to stimulusresponses to stimulus  Perception andPerception and MemoryMemory are bothare both very selective.very selective. MESSAGE
  6. 6. Individual Factors in PerceptionIndividual Factors in Perception InterestsInterests NeedsNeeds
  7. 7. Words influence because theyWords influence because they evoke us toevoke us to createcreate representationsrepresentations within ourwithin our minds at multiple levels.minds at multiple levels.
  8. 8. ““Ocean” means…Ocean” means…
  9. 9. InterpretationInterpretation The assignment of meaning to sensationsThe assignment of meaning to sensations Cognitive interpretationCognitive interpretation – process– process whereby stimuli are placed into existingwhereby stimuli are placed into existing categories of meaningcategories of meaning Affective interpretationAffective interpretation – the– the emotional or feeling response triggered byemotional or feeling response triggered by a stimulusa stimulus
  10. 10. Can you control what youCan you control what you see?see?
  11. 11. Surface StructureSurface Structure is:is: WordsWords TonalityTonality Body LanguageBody Language GesturesGestures What You ObserveWhat You Observe
  12. 12. Deep Structure:Deep Structure: WordsWords TonalityTonality BodyBody LanguageLanguage GesturesGesturesBeliefsBeliefs ValuesValues BiasesBiases PrejudicesPrejudices ExperiencesExperiences FearsFears DreamsDreams FeelingsFeelings
  13. 13. Right Brain/Left BrainRight Brain/Left Brain Emotional Brain Vs Logical BrainEmotional Brain Vs Logical Brain Right Brain=Lizard brain Random, Intuitive holistic, Synthesizing, Subjective, Looks at Left brain: Logical Brain Sequential, Rational, Analytical, Objective, Looks at parts
  14. 14. “Emotions are the gatekeeper to learning” Automatic "fight" or "flight" mode FEAR Anxiety STRESS
  15. 15. Don’t Worry beDon’t Worry be Happy !Happy !
  16. 16. Re-programmingRe-programming for positive thinkingfor positive thinking Positive emotions enhance the ability of the cerebralPositive emotions enhance the ability of the cerebral cortex to process information and to createcortex to process information and to create permanent mental programs.permanent mental programs. Step 1 : Clean your Head Step 2 : Recall enjoying experience Step 3 : Relax have Fun
  17. 17. Learned ResponsesLearned Responses Age and ExperienceAge and Experience Attitudes and MotivationAttitudes and Motivation Intelligence and MemoryIntelligence and Memory Personality and PerceptionPersonality and Perception Individual behaviourIndividual behaviour will depend on:will depend on:
  18. 18. Why do people eat Big Macs?Why do people eat Big Macs?
  19. 19. Why do people eat Big Macs?Why do people eat Big Macs? FACTS: More than 60% of Americans are overweight and of these, more than 30% are obese ! 80% percent of obese adults have coronary heart disease, diabetes, hypercholesterolemia, hypertension or osteoarthritis REALITY Big Macs are cheap, convenient, and they taste pretty good ! INSTANT GRATIFICATION EMOTIONAL REWARD
  20. 20. The Death of Common SenseThe Death of Common Sense Facts = LogicFacts = Logic Persuasion =Persuasion = EmotionEmotion Logic rarely wins overLogic rarely wins over emotionemotion
  21. 21. To better connect with people around you, it isTo better connect with people around you, it is critical to understand how they interact with thecritical to understand how they interact with the world around themworld around them The world of media is changing…The world of media is changing… Microsoft ClipArtGallery BlackBerry®
  22. 22. New Realities inNew Realities in CommunicationCommunication Trends Action • Find ways to extract value from information • Develop new coverage models • Get faster and/or get out of the way • Develop new models for two-way collaboration • The volume of information flowing will grow • The media is exploding • Communication efficiency will increase • Collaboration and interaction will increase • Redefine value proposition from gateway to gatekeeper • Levels of centralized control will decrease

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