The rules of retailing and shopper marketing have changed. What was once a very tactile and retailer-driven experience has now become ruled by the “Age of the Customer,” where consumers are digitally savvy and empowered to make simpler, more informed and more efficient purchasing decisions. And with Deloitte predicting that by the year’s end, $1.5 trillion dollars, or 50 percent, of all in-store sales will be influenced by digital devices, the time is now for digital and brick-and-mortar to become fast friends. Learn more in "Kicking the Tires of Old School Retail" by G/O Digital, AOL, and Macy's.
3. 0%
10%
20%
30%
40%
50%
60%
70%
Daily Weekly Monthly Less Often
Impact of Continual Browsing
Effect of Browsing Frequency on Shoppers’ Brand Preferences
Know what
brand I’ll buy
before I shop
Decide on
brand in store
5. We’re Both Digital and Local…
THE 90%
FACTOR:
but 90% of shopping
is still done in stores.
90% of shoppers
research online,
6. It’s time for digital
and physical to
become fast friends.
7. “The brick-and-mortar store is not dead! It is a
powerful asset when it comes to creating a
shopping experience. The trick is to connect
the dots along your customers’ purchase
journey and to engage with them
consistently, yet also in a moment-
appropriate way…”
The new digital divide: retailers, shoppers and the digital influence factor
Deloitte Digital, 2014
11. 7 Days of Sunday : From Print Circular to Digital
Distribution
Reach &
Performance
To extend newspaper
audience, partnering with
Aol will allow retail clients
the ability reach 89% of
American consumers at a
frequency of 300x per
month using Aol & Ad.com
media distribution platforms
US OVERALL:
Pop 313 MM
Ad.com: 89%
Sunday Readers: 41%
Ad.com Lift: 2.1x
Scale &Access To Rich Content
Partnering with AOL allows retail clients to
exponentially increase scale with Aol & Ad.com
reaching 89%. Maximize reach across Aol’s
premium suite of sites and gain access to Aol’s full
inventory of editorial and video content to further
enrich the experience
Pricing &
Measurement
Flexible CPM, CPE, CPV &
CPC pricing models and
measurability for smart
optimizations
Partnerships
G/O Digital provide access to the
extensive library of circulars and
products across retail and CPG
clients…plug and play integration
with existing product APIs
Interactive + Cross-
screen + 100%
Turnkey Integration
Create beautiful, interactive and
engaging experience with Aol’s Item &
Price Pictela ad unit with executions
tailored for each device
13. “Marketing is moving from wholesale
spraying to custom hand holding.
Focus on the poetry of the
interaction and not just the
plumbing of the delivery.”
Rishad Tobaccowala
Chief Strategist. Member of Directoire + at Publicis Groupe
14. Video Local Lift
Programmatic Buying Meets Programmatic Creative
P&G Crest and Walmart Co-Marketing Video Execution
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