Print and Web Design Trends 2012
- 1. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780
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© 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibited HAMBURG | MOSCOW
Tuesday, July 17, 2012
- 2. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780
GLOBAL POINT NY
TRENDS IN
PRINT & WEB
DESIGN
JULY 2012
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THE DESIGNER’S DEBATE
DO YOU THINK PRINT IS DEAD?
Oh, definitely! All hail the
DIGITAL AGE!
Totally not! With everything going
digital, Print has INCREASED IN
VALUE AND APPRECIATION
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DESIGN IN
PRINT & WEB
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TABLE OF CONTENTS
ARTISAN AUTHENCITY
BRAND CAMOUFLAGE
ONGOINGLY ORGANIC
DESIGN BURSTS OF COLOR WEB
IN PRINT DESIGN
LABEL ADDICTION
TRADITIONAL PRINTING
TYPOGRAPHIC BACKGROUNDS
EDITORIAL
INFOGRAPHICS
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PRINT
ARTISAN
AUTHENCITY
With giant multinational brands stripping any
sense of variation out of the products they
sell, consumers are consciously seeking out
an independent, artisan aesthetic for a
refreshing change.
• SIMPLICITY
• VERSATILITY
• COST-EFFECTIVE
• PERSONALITY
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WEB
ARTISAN
AUTHENCITY
The monogram logo not only makes a
comeback in print but also on the web.
However, it’s reason for usage differs.
• STANDING OUT
• ORGANIC
• NEVER AWKWARD
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PRINT
BRAND
CAMOUFLAGE
Last year, we saw an onslaught of
handwritten logos that made it known that
they should be the first thing you are looking
at. Straying away from convention, brands
are now questioning the necessity of having
the logo called out.
• NO FRILLS
• SEAMLESS
• INVISIBLE
• TIMELESS
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WEB
BRAND
CAMOUFLAGE
Breaking out of tradition, the web is also
trying to break out of the typical logo and
horizontal navigation template
• BIG TYPE
• UNCONVENTIONAL NAV
• MELDING LOGO + HEADER
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PRINT
ONGOINGLY
ORGANIC
With the growing awareness of how
consumerism plays a large part in global
pollution, designers are continuing to find
aesthically pleasing ways to minimize waste
and contribute to creating healthy,
productive environments.
• RAW MATERIALS
• JUST LIKE HOME
• SUSTAINABILITY
• NOSTALGIC SIMPLICITY
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WEB
ONGOINGLY
ORGANIC
Content is organically sized and tiled like a
jigsaw puzzle that goes on endlessly.
• JOURNAL
• ENDLESS SCROLLING
• CATEGORIZING
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PRINT
BURSTS OF
COLOR
With all the surrounding clutter and
excessiveness around us, sometimes it’s
just better to say it like it is: loud, clear, and
as it is.
• CONTRAST
• ABOVE THE CROWD
• LESS IS MORE
• DUOTONE
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WEB
BURSTS OF
COLOR
Unlike print, where “cost” follows closely
behind the word “color”, designers are given
the luxury of an unlimited color palette.
Easily abused, this is another proven
example that less is still more.
• DYNAMIC HIGHLIGHTING
• RGB > CMYK
• USE SPARINGLY
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PRINT
LABEL
ADDICTION
Labels don’t necessarily have to seal an
opening anymore.
• PERSONALISED
• TEXTURE
• AU NATUREL
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WEB
LABEL
ADDICTION
Unlike print, web design is intangible. There
is no way around that. Or is there?
• THE ILLUSION
• RETRO
• CREATING DIMENSION
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PRINT
TRADITIONAL
PRINTING
Letterpress is still going strong, and applied
on virtually any kind of collateral today.
• RUGGED GOOD LOOKS
• DARK & LIGHT SIDE
• PRINT FRIENDLY
• TACTILE APPEAL
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WEB
TRADITIONAL
PRINTING
We love it so much, we even try to apply it’s
charming qualities onto the screen.
• ENTIRELY CSS
• USE SPARINGLY
HELPFUL TOOLS
— Webfonts Showcase
A great microsite demonstrating creative use of
web fonts across various sites. The best part? It
shows you most popular (bestseller) fonts in the
sidebar, so you know what’s really hot right now.
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PRINT
INFORMATIONAL
TYPOGRAPHIC
BACKGROUNDS
Copy doesn’t have to be boring text that
nobody ever reads.
• DESIGN YOUR INFO
• SAY MANY THINGS
• FUN FACTS
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WEB
INFORMATIONAL
TYPOGRAPHIC
BACKGROUNDS
Hello Webfonts. Hello HTML 5. Hello future.
• I CAN HIGHLIGHT THIS?!
• IF ICONS CAN HAVE FUN...
HELPFUL TOOLS
— Complementing Google Fonts
Google font combinations you can use immediately,
without spending time on trial and error.
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PRINT
EDITORIAL
sophisticated small type, pocket-sized
brochures, exaggerated white space...
where did they go?
• BIG TYPE
• OVER-SIZE FORMATS
• COLORED PAPER
• TYPE/ IMAGE OVERLAYS
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WEB
EDITORIAL
Content heavy sites are adjusting their
perception to how they deliver articles to
your screen.
• ON THE COVER
• EDITORIAL HOMAGE
• IMAGE/TYPE SIZE
• SOCIAL FOLLOWING
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PRINT
INFOGRAPHICS
Infographics is truly a balance of art +
information. Too abstract, information
gets lost. Too informational, the reader
loses interest.
• GRAPHS MADE INTERESTING
• PICTOGRAMS
• ON ANY MEDIA
• TYPE/ IMAGE OVERLAYS
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WEB
INFOGRAPHICS
Condensed information exemplified in
imagery and made interactive... how fun!
• ANIMATED
• YOU LEAD THE STORY
• STORYTELLING
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LET’S
GET
TECHNICAL
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TABLE OF CONTENTS
RESPONSIVE WEB DESIGN
GRID SYSTEMS
LET’S GET
VERTICAL SCROLLING
TECHNICAL
SCALEABLE BACKGROUNDS
COLLAGING INFORMATION
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WEB
TECH
RESPONSIVE
WEB DESIGN
Day by day, the number of devices,
platforms, and browsers that need to work
with your site grows.
Responsive web design represents a
fundamental shift in how we’ll build HELPFUL TOOLS
websites for the decade to come.
— Responsive News Blog
Responsive Web Design Blog
• BALANCED EVERYTIME — Tuts+
Responsive web design tutorials
• STAYING IN BRAND & Articles
— More Examples
• THUMB BUTTONS Gallery of Responsive Web
Design Examples
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WEB
TECH
GRID SYSTEM
Grids have survived centuries for good reason.
Traditionally used in print work to create a
systematic structure to designing layouts, they
work just as well (or even better) digitally.
• STABILITY & STRUCTURE
•ALTERNATIVE TO HELPFUL TOOLS
— Grid Calculator:
RESPONSIVE DESIGN Generate a grid for you.
— JQuery Masonry:
• USER-FRIENDLY Arranges items vertically and
horizontally according to a grid.
• FLUIDITY — Slammer :
Application that overlays a grid
anywhere
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WEB
TECH
VERTICAL
SCROLLING
We all know what a webpage does. It scrolls up
and down. Snooze. Similar to paper, it is just a
canvas. Surely, we can do something, to make
it a little more amazing. Print has it’s plethora of
fanciful effects (embossing, spot UV, die-
cut, ...etc) The web designer’s solution: Vertical
Scrolling.
• SCROLLING TO A POINT
• SUBTLE “PARALLEX EFFECT”
• STORYTELLING
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WEB
TECH
SCALEABLE
BACKGROUNDS
This is nothing new... but the variations of
how designers are using it is.
• BACKGROUND VIDEOS
• LIVE FEED
• BACKGROUND FRAMING
• SLIDESHOW VERSATILITY
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WEB
TECH
COLLAGING
INFORMATION
These websites try to submerse their
audience into the brand by simulating
reality.
• WHITE SPACE
• USING REAL OBJECTS
• OFF THE BEATEN PATH
• HANDWRITING
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WE
PRINT ARE WEB
HERE
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THE TRUTH
WHAT IF BOTH PARTIES WERE RIGHT?
True, everybody is wired in to some extent today, but
does it have to be an either/or debate?
Designers today are finding many ways to bridge the
gap between traditional and digital by taking the
many things we love about the Tangible and applying
it to the world wide web.
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Tuesday, July 17, 2012
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NEW YORK | ST. PETERSBURG | HAMBURG | MOSCOW
Tuesday, July 17, 2012