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Connecting Buyers & Sellers via Content Marketing
“80% of ALL BtoB Buyers Find Vendors –  Not Vice-Versa.”  ~ Sirius Decisions, May 2009~ Our digital communication network consists of: ,[object Object]
Website – The main hub of all our communication - our site has consistently seen double digit growth in visitors and page views.
Targeted Content - Content is king, we provide our readers with timely, relevant  content on a weekly basis.,[object Object]
Content marketing is the marketing technique of creating and distributing relevant and valuable content to                                    attract, acquire, and engage a clearly defined target audience. AAFES -	VP Corporate Compliance Ace Hardware - 	CRM Promotional Supervisor ACE-Hellas S.A - 	CEO Adam's  - 	VP Sales Aeropostale -     VP-IT Aerosoles - 	VP of Direct Marketing Aerosoles  - 	CTO/CIO Affluent Insights  -  President Alfa Insurance -	VP Marketing Resources American Apparel  - Director, Corp. Finance & Dev. American Eagle  -Director Strategic Planning Ann Taylor	Director, Store Systems Ashley Furniture - Market Operations specialist AutoZone	Director Of Merchandising Supp Bad Ass Coffee 	 VP of Marketing & Product Dev. Baker's Footwear - COO Barnes & Noble 	- Marketing Specialist Bebe Stores, Inc.	 - VP, IS  & Technology Benjamin Moore  -  Dir. of Company Owned Stores Best Buy Canada - Director of Marketing Services Best Buy Co., Inc. - Director of Online Operations Bon Ton Stores Inc - Director Borders Group, Inc. - SVP-Operations Brooks Brothers	 - VP - Strategy & Bus. Dev. Brown Shoe Co.	- GM, Intl Sales & Licensing Burlington Coat Factory - Regional VP Canadian Tire - 	SVP - Merchandising, CTR Caremark Inc. - 	VP - Corporate Development CarMax , Inc. - 	AVP, Retail Service Century 21 Dept. Stores - CIO Chico's - Dir.Mktg, Forecasting & Analysis Clarks Companies - VP ClosetMaid -  Dir. Marketing COACH - 	Director Retail Technology Coach, Inc. - 	Director, Direct Marketing Coldwater Creek – VP, Marketing Cosi, Inc. - 	VP & GC, CCO, CLO Costco Wholesale  - SVP, Corporate Controller Del Taco, Inc - 	VP of Marketing Disney - 	VP, Research Dollar Tree - 	VP Information Systems Eastern Mountain Sports - CMO El Pollo Loco, Inc. - Vice President, Marketing Elephant Pharmacy - CEO and President Family Dollar Stores - VP - Solution Delivery Food Lion - 	Director FurnishNet - 	VP These represent a small sampling of the retail executives who have registered to download our content.
ALL of our Custom Content Programs Include Lead Generation Goals ~  We Promote it Until The Goals Is Reached! We worked with Escalate on creating a custom web seminar/white paper campaign that generated close to 500 combined registrants. In addition to writing & designing the white paper, Retail Touch Points produced the landing pages to capture the registrants.  Escalate now owns the white paper & the on-demand web seminar to use for collateral, SEO, etc. The Bottom LineEscalate Investment = $15,000(Lead Goal = 200) Actual Lead Generation = 500 The Results: : The campaign generated more than 500 downloads,  including several high profile executives, such as:   ,[object Object]
VP of Marketing for Coldwater Creek
VP of Operations for Lands End
Director of E-Commerce for Crabtree & Evelyn
VP of Ops at Target
SVP of Staples,[object Object]
Once The Goal Has Been Reached, You Own IT!  Oracle custom e-book – The Store: The Last Mile In Delivering Customer Centricity . The campaign went on to exceed the pre-set lead goal (300+) and Oracle owns the rights to the paper, which they continue to promote through various channels, and in several different languages.  The Bottom LineOracle Lead Goal = 225 Actual Lead Generation = 325 and counting! The Results: : The campaign generated more than 300 downloads,  including several high profile executives, such as:   ,[object Object]
Alpine Shop, Ltd. - President
American Eagle - Director Strategic Planning
AUTOZONE DIRECTOR OF MERCHANDISING SUPP
Baker's Footwear - COO
Beauty Brands -VP Corp. Dev.
Borders Vice President, Sales Promotion ,[object Object]
Developing Targeted Deliverables That Reinforces Thought Leadership &  Drives Lead Generation  Refresh existing material to increase SEO A fresh new way to  educate & gain leads Custom Newsletters White Papers Case Studies Increase your thought leadership position E-Books Communicate regularly with your prospects

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Retail TouchPoint- Lead Generation Via Custom Content

  • 1. Connecting Buyers & Sellers via Content Marketing
  • 2.
  • 3. Website – The main hub of all our communication - our site has consistently seen double digit growth in visitors and page views.
  • 4.
  • 5. Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined target audience. AAFES - VP Corporate Compliance Ace Hardware - CRM Promotional Supervisor ACE-Hellas S.A - CEO Adam's - VP Sales Aeropostale - VP-IT Aerosoles - VP of Direct Marketing Aerosoles - CTO/CIO Affluent Insights - President Alfa Insurance - VP Marketing Resources American Apparel - Director, Corp. Finance & Dev. American Eagle -Director Strategic Planning Ann Taylor Director, Store Systems Ashley Furniture - Market Operations specialist AutoZone Director Of Merchandising Supp Bad Ass Coffee VP of Marketing & Product Dev. Baker's Footwear - COO Barnes & Noble - Marketing Specialist Bebe Stores, Inc. - VP, IS & Technology Benjamin Moore - Dir. of Company Owned Stores Best Buy Canada - Director of Marketing Services Best Buy Co., Inc. - Director of Online Operations Bon Ton Stores Inc - Director Borders Group, Inc. - SVP-Operations Brooks Brothers - VP - Strategy & Bus. Dev. Brown Shoe Co. - GM, Intl Sales & Licensing Burlington Coat Factory - Regional VP Canadian Tire - SVP - Merchandising, CTR Caremark Inc. - VP - Corporate Development CarMax , Inc. - AVP, Retail Service Century 21 Dept. Stores - CIO Chico's - Dir.Mktg, Forecasting & Analysis Clarks Companies - VP ClosetMaid - Dir. Marketing COACH - Director Retail Technology Coach, Inc. - Director, Direct Marketing Coldwater Creek – VP, Marketing Cosi, Inc. - VP & GC, CCO, CLO Costco Wholesale - SVP, Corporate Controller Del Taco, Inc - VP of Marketing Disney - VP, Research Dollar Tree - VP Information Systems Eastern Mountain Sports - CMO El Pollo Loco, Inc. - Vice President, Marketing Elephant Pharmacy - CEO and President Family Dollar Stores - VP - Solution Delivery Food Lion - Director FurnishNet - VP These represent a small sampling of the retail executives who have registered to download our content.
  • 6.
  • 7. VP of Marketing for Coldwater Creek
  • 8. VP of Operations for Lands End
  • 9. Director of E-Commerce for Crabtree & Evelyn
  • 10. VP of Ops at Target
  • 11.
  • 12.
  • 13. Alpine Shop, Ltd. - President
  • 14. American Eagle - Director Strategic Planning
  • 15. AUTOZONE DIRECTOR OF MERCHANDISING SUPP
  • 17. Beauty Brands -VP Corp. Dev.
  • 18.
  • 19. Developing Targeted Deliverables That Reinforces Thought Leadership & Drives Lead Generation Refresh existing material to increase SEO A fresh new way to educate & gain leads Custom Newsletters White Papers Case Studies Increase your thought leadership position E-Books Communicate regularly with your prospects
  • 20. We work with you and your team to build integrated lead generation programs. Custom Content Custom Landing Pages Qualified Lead Generation
  • 21.
  • 22. You have scheduled Input & Approval throughout the process – we provide an abstract, outline, and 1st & 2nd drafts- so you are informed all along the way.
  • 23.
  • 24. In addition to our own readership, we tap into the power of social media. We utilize Web 2.0 capabilities by circulating our content via social networks and syndicated partners. Over 1,900 Followers Close to 1,000 Followers
  • 25. “Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way..” ~ Joe Pulizi, Junta42~ Content Marketing is ALWAYS ON and ALWAYS at work!
  • 26.
  • 27. “Only 30% of Spend Currently Goes to Custom Content.”
  • 28.
  • 29. “Relevance Is King”--Our knowledgeable team has expertise in developing custom content which will greatly increase the odds that your paper will be downloaded, read and passed along by prospects.
  • 30. “6 Things To Change About Your Content & Communications”Feeds and Speeds Preaching to the Choir Impersonalized Outreach The Fantasy of Control One-Off Messaging Fear, Uncertainty and Doubt
  • 31. “YOU are the Industry Expert!” Does The Content You Create Reflect That? When prospects come to your site do you have credible collateral that makes the business case for your solution? Do you have content available to drive web conversions? Are your prospects finding you?
  • 32.
  • 33. “Developing Content & Thought Leadership”-
  • 37.

Editor's Notes

  1. I could live without the bursts. Maybe make the Top Headline bigger. Don’t know if we need both headlines. We could add Ardath Ablee’s book on eMarketing.
  2. Can we add some growth stats—circ for newsletter has grown 20% year over year. Web traffic has gone from xxx.
  3. Can we add some growth stats—circ for newsletter has grown 20% year over year. Web traffic has gone from xxx.
  4. Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
  5. Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
  6. Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process
  7. Don’t think the Schedule makes sense as a graphic—maybe we should add a separate slide that talks about A Turnkey process