Fronteer StrategyOnline Elevator Validation & Co-creation- Flyer 2012     FRONTEER     STRATEGY     I N N OVAT I O N.     ...
Online                                                                              ElevatorWhat is Online Elevator?Quick ...
Online                                                        ElevatorWhat Online Elevator looks likeOnline Validation sur...
Online                                                      ElevatorWe use our global network                         Let ...
A recent exampleThe Philips Avent app was co-created by young mothers                           5              Webby Award...
A recent exampleFor one week, young moms in NL, UK & USA simultaneouslyenriched the Baby & Me app, resulting in valuable i...
Online                                                                                ElevatorHow we workA typical online ...
Online                                                                             ElevatorA 3-phase processThe online Ele...
Online                                                           ElevatorWho are our experts?Elevator participants are han...
“Fronteer is changing the game.         Their strength is connecting people               internally & externally”        ...
ONLINE                                 Please contact us for                     Online Elevator requests & details       ...
Find our current online & offline                        co-creation challenges at                         www.fronteerstra...
We help brands to  innovate. Successfully                       Get fresh                     perspectives                ...
FRONTEER                           www.fronteerstrategy.comSTRATEGY                           @fronteerstratI N N OVAT I O...
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Fronteer Strategy Online Elevator Flyer 2012

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Explanation of our online co-creation & validation methodology, Elevator Online: An interactive and engaging tool to validate & enrich your concept in co-creation with 8 hand-picked lead-users and expert consumers. One week live interaction & in-depth interviews

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Fronteer Strategy Online Elevator Flyer 2012

  1. 1. Fronteer StrategyOnline Elevator Validation & Co-creation- Flyer 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. Online ElevatorWhat is Online Elevator?Quick online concept validation & enrichment withhand-picked lead users & experts across the globe. WHY ONLINE ELEVATOR? WHY CO-CREATION? ONLINE ๏ Short lead-times, one week live interaction online ๏ Dedicated recruitment, multiple countries ๏ Compact, structured, interactive & engaging ๏ Concrete results & ideas, strategic recommendations ๏ Create solid ground to take your concept to the next level ๏ Works for Brand propositions, Innovations, Campaigns, Products, Services, Apps, etc. FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
  3. 3. Online ElevatorWhat Online Elevator looks likeOnline Validation survey In-depth Skype interviews Co-creation in lively discussions Detailed user profilesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 314
  4. 4. Online ElevatorWe use our global network Let your main markets interact onlineFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. A recent exampleThe Philips Avent app was co-created by young mothers 5 Webby Award winner 2012
  6. 6. A recent exampleFor one week, young moms in NL, UK & USA simultaneouslyenriched the Baby & Me app, resulting in valuable improvements FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
  7. 7. Online ElevatorHow we workA typical online Elevator process takes 6 weeks from start tofinish, resulting in valuable insights, improvements & new ideas1. PREPARATION 2. VALIDATE & ENRICH 3. REPORTING4 Weeks lead-time 1 week online Elevator Summary after 1 week,1 Kick-off Validation & Enrichment full write-up after 2 weeksFocus: Focus: Focus:- Analysis - Clear online survey - Points for improvement- Participant recruiting - Open & strategic discussion - Concrete next steps- Set-up online environment - Co-creation & rating ideas - So-what- Prepare stimuli (concept) - Concrete improvements - Strategic recommendations 7
  8. 8. Online ElevatorA 3-phase processThe online Elevator session knows three main phases: VALIDATE CO-CREATE REFINE Expert consumers Expert consumers One on one talks with give feedback on suggest improvements selected lead users existing concept & discuss other ideas on enriched concept - You can follow & participate in discussions online, ask in-depth questions and join the one on one talks to obtain more insights. 8
  9. 9. Online ElevatorWho are our experts?Elevator participants are handpicked by our expert connectorsto fit a specific profile, depending on the challenge, for example: FREQUENT INTERIOR & YOUNG 1ST CLASS FLOOR BLOGGING FLYERS DESIGNERS MOMS 9
  10. 10. “Fronteer is changing the game. Their strength is connecting people internally & externally” - VP Marketing KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  11. 11. ONLINE Please contact us for Online Elevator requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives info@fronteerstrategy.com +31 (0) 20 475 0555FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  12. 12. Find our current online & offline co-creation challenges at www.fronteerstrategy.com/challengesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  13. 13. We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 13
  14. 14. FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. www.facebook.com/fronteerstrategyB R A N D D E V E L O P M E N T.

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