Jorunn Stokke AamodtAdviser of communicationFK Norway
1 The role of social media2 Introduction to FK World3 Photo contest on Facebook
WHAT IS SOCIAL MEDIA?
Social media is PEOPLE HAVING CONVERSATIONS ONLINEDEFINITION
MANY TO MANY
The audience are the producersPOWER SHIFT
HOW DO WE USE SOCIAL MEDIA?
WHO DO WE LISTEN TO
BLOGS AND ROLE MODELS
Who holds responsibility: The person publishing content online or The person reading what is published?
SLACKTIVISM (Slacker + Activism)SLACKTIVISM
86 MILLION VIEWSon YouTubeHow many peopleCOVERED THENIGHT?
Did Kony FAIL and Barnav regnbuen SUCCEED? If so, WHY?
NATURAL GOOD IN PEOPLE
KIVA – MICRO LOANS
How can our tendency forSLACKTIVIST BEHAVIOUR beused for something GOOD?
A global, online community for all members of the grand FK family
Just another Facebook?Basic Facebook functionality, but:- FK World gathers all FK participants- FK World is open for anybody to see- FK World has an integrated blog platform: ”all in one”- FK World is non-commercial = ad-free- Pictures: You own the rights to your own videos and pictures on FK World- Shows the outside world how we are spending our funds
Facebook.com/fredskorpsetTwitter: FKNorwayHashtag for Youth Camp: #FKYC12