Presentasjonsslide / første side: Det er kun her logo vil vises. Jeg har tatt bort Fredskorpset / Norway i logoen, da designet nå er uavhengi om det er på norsk eller engelsk. Navn i 44 pkt Tittel og FK Norway i 28 pkt www.fredskorpset.no vil gå igjen på alle sider
The potensial power of social media and why I am here talking to you about social media.
Facebook Twitter, Flickr, Instagram, Pinterest, Youtube, LinkedIn, Google Plus, blogs, Wikipedia..To Explain the power of social media: Two main aspects important to be aware of.
Revolutions in communications.Printing press invented 5-600 years agoTelephone allowed people to communicate one-to-onePhotos, recorded sound, moviesSend sound and images through the air: tv and radioEither one-to-one or one-to-manyInternet: everyone can talk to everyone and form networksMeans that: not only can you communicate directly with politicians like Obama and pop stars like Madonna, but you can also communicate and form network with the other people communicating with Obama and Madonna.
Internet and social media made producing content easy. Anyone can publish a blog post or upload a video on Youtube.The people who used to be the audience (read a book, watch tv program), can now be producers themselves.Every time there is a new member of the audience, there is a new producerThese are the two main aspects of the power of social media: forming networks and being a producer.
It is a tool. It is up to us how to use it.
Everyone is a producer. Lot of noise, lots of voices. Who do we listen to?They already have a voice, don’t need social media to make people listen.Do we listen to powerful people or to people who have something important to say?
Example of the power in forming networks: consumer power. This is Magnus. Loves Urge2008: creates FB group with a friend. Surprised when 100 members, celebrated with Urge.After a few months: more than 30 000 members. Coca cola (company that produce Urge) agreed to large bottles. Invited to meetings as advisors.Two young guys changing the mind of a big international company through social media.
Example of the power in being a producer: blogs.Fotballfrue/Football wife.25 years. 70 000 people visit the blog every day. Published her own book.Fronting a glamourous life style, out of reach for most young people. Focus on clothes, fashion, diet, exercise and home decor.Controversial. Some experts claim that the extreme and detailed focus on food, diet and exercise are harming vulnerable young people. Connecting such blogs to eating disorders among young girls.Is she a good role model?
Some people claim: Internet has made it possible for me to publish whatever I want. Caroline could argue: I don’t care if young girls get eating disorders after reading my blog. I am healthy and it is my privelege to publish what I want on the internet. If some people can’t handle reading what I write, then they should not read it at all.What do you think?
Doing something in support of a cause that requires minimal personal effort.Liking something on FacebookSharing a video on YoutubeTurning off light during Earth HourWhy? To make the world better or to build identity online, show friends we are good people?Sounds bad, but I am not convinced it is all bad. Important tool for raising awareness (two examples in a few seconds). After you have made ppl aware of a cause, then what? Someone has to do something as well
How many watched the video?How many covered the night?
Was anyone there?During the trial this spring; A spontanious protest against the perpetrator of the terror last year. Gather people to sing a famous children’s song.40 000 in Oslo, despite rain and during working hours. A lot of other towns.
What did they want to achieve? Did they achieve it?Kony controversial, but other factors? Geography, emotional closeness to the cause, meaningful action?
People want to helpTake advantage of that in social media
NGO that that allows people to lend money via the internet to people in developing countries. They include personal stories of each person who needs a loan because they want their lenders to connect with their entrepreneurs on a human levelIt works: More than 700 000 people have together lent out 300 million US dollars.
No register of organ donors in Norway. The most imprtant is to let your family know you want to be a donor, inform hosptial when you die. Facebook works great for that purpose.Might argue that there is a slacktivist aspect to liking this page. Let friends know you are nice. Does it matter? Does it disturbe the goals of the organ donor organisation?
Presentasjon youth camp 2012
Jorunn Stokke AamodtAdviser of communicationFK Norway
1 The role of social media2 Introduction to FK World3 Photo contest on Facebook
How can our tendency forSLACKTIVIST BEHAVIOUR beused for something GOOD?
A global, online community for all members of the grand FK family
Just another Facebook?Basic Facebook functionality, but:- FK World gathers all FK participants- FK World is open for anybody to see- FK World has an integrated blog platform: ”all in one”- FK World is non-commercial = ad-free- Pictures: You own the rights to your own videos and pictures on FK World- Shows the outside world how we are spending our funds
Facebook.com/fredskorpsetTwitter: FKNorwayHashtag for Youth Camp: #FKYC12