Technology Adoption : Geo-location - Harvard Case Study

2. The identification of the real-world geographic location of an
object, such as a radar source, mobile device or any Internet-
connected computer terminals.
Internet and computer geo-locating can be performed by
associating a geographic location with the IP address, MAC
address, RFID, Wi-Fi positioning system, GPS coordinates or
other self-disclosed information.
When a GPS signal is unavailable, geo-location applications can
use information from cell towers to triangulate the
approximate position. (Not as accurate as GPS)

4. Geo-fencing is defining a geographic region, which when
entered, will trigger some type of action – this could be a
display ad, an in-app action or specifically tailored search
results.
Geo-conquesting is a strategy that uses geo-fencing techniques
for the purpose of marketing to customers near the
competitor’s space.
Location history of the average consumer provides a lot of
specific information about that person, which gives great
insight to marketers, enhancing the ability to target consumers
and deliver relevant ad campaigns.

5. 1. Advertising
2. Virtual Coupons
3. Data Monetization
4. Mobile Applications
5. Promotional Contests

6. b) Geo-location helps reinforce my advertising and marketing
analytics/ social outreach.