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DAVID DANN
FRANK BALLARD
PATRICK NADJAT-HAIEM
WHERE?
HOW'D HE GET STARTED?
 Producing his own music
 2013 - Started his own label MOAG (Mind Of A Genius)
 After touring he signed
& GALLANT
https://soundcloud.com/gallant https://soundcloud.com/zhu
“LET THE MUSIC SPEAK FOR ITSELF…”
* Teamed with Jake
Udell for marketing
*Effective
international
marketing
*Mysterious
 Released a remix of Outkast’s “Ms. Jackson”
https://soundcloud.com/mindofageniusrecords/bbcradiopetetong
 Headlining at Coachella
 Guerilla marketing with the logo
 Branded logo on dollar bills
 Given out around the world
• Waited too long to drop
name of their artist on
remix
• Skrillex and Disclosure
received fan recognition
• Caused some industry
confusion
 Currently marketing his latest artist GALLANT
 Released “Weight in Gold” through Apple Music
 ZHU is working on a second EP & touring
 https://soundcloud.com/gallant
http://www.mindofagenius.co.uk/#m
oag
WORKS CITED
 Medved, M. (2014, November 10). How Dance-Pop Act Zhu Scored a
Major-Label Deal Using Just His Logo and His Music. Retrieved July 16,
2015, from http://www.billboard.com/articles/business/6312201/how-
dance-pop-act-zhu-scored-a-major-label-deal-using-just-his-logo-and
 https://soundcloud.com/mindofageniusrecords
 http://www.youredm.com/2014/02/18/mystery-producer-zhu-reveals-sort
Manager Profile - David Dann

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Manager Profile - David Dann

  • 3. HOW'D HE GET STARTED?  Producing his own music  2013 - Started his own label MOAG (Mind Of A Genius)  After touring he signed
  • 5. “LET THE MUSIC SPEAK FOR ITSELF…” * Teamed with Jake Udell for marketing *Effective international marketing *Mysterious
  • 6.  Released a remix of Outkast’s “Ms. Jackson” https://soundcloud.com/mindofageniusrecords/bbcradiopetetong  Headlining at Coachella  Guerilla marketing with the logo  Branded logo on dollar bills  Given out around the world
  • 7. • Waited too long to drop name of their artist on remix • Skrillex and Disclosure received fan recognition • Caused some industry confusion
  • 8.  Currently marketing his latest artist GALLANT  Released “Weight in Gold” through Apple Music  ZHU is working on a second EP & touring  https://soundcloud.com/gallant
  • 10.
  • 11.
  • 12. WORKS CITED  Medved, M. (2014, November 10). How Dance-Pop Act Zhu Scored a Major-Label Deal Using Just His Logo and His Music. Retrieved July 16, 2015, from http://www.billboard.com/articles/business/6312201/how- dance-pop-act-zhu-scored-a-major-label-deal-using-just-his-logo-and  https://soundcloud.com/mindofageniusrecords  http://www.youredm.com/2014/02/18/mystery-producer-zhu-reveals-sort