5. “LET THE MUSIC SPEAK FOR ITSELF…”
* Teamed with Jake
Udell for marketing
*Effective
international
marketing
*Mysterious
6. Released a remix of Outkast’s “Ms. Jackson”
https://soundcloud.com/mindofageniusrecords/bbcradiopetetong
Headlining at Coachella
Guerilla marketing with the logo
Branded logo on dollar bills
Given out around the world
7. • Waited too long to drop
name of their artist on
remix
• Skrillex and Disclosure
received fan recognition
• Caused some industry
confusion
8. Currently marketing his latest artist GALLANT
Released “Weight in Gold” through Apple Music
ZHU is working on a second EP & touring
https://soundcloud.com/gallant
12. WORKS CITED
Medved, M. (2014, November 10). How Dance-Pop Act Zhu Scored a
Major-Label Deal Using Just His Logo and His Music. Retrieved July 16,
2015, from http://www.billboard.com/articles/business/6312201/how-
dance-pop-act-zhu-scored-a-major-label-deal-using-just-his-logo-and
https://soundcloud.com/mindofageniusrecords
http://www.youredm.com/2014/02/18/mystery-producer-zhu-reveals-sort