An article I wrote on how we can make innovative use of social media as a knowledge exchange platform of projects-lessons-learnt. The article was originally published on the Project Management Institute's Knowledge Shelf.
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Using Social Media for Projects-Lessons-Learnt
1. 5/2/2016 ProjectManagement.com Using Social Media as a Strategic Tool for ProjectsLessonsLearned (PLLs) http://www.projectmanagement.com/article…
http://www.projectmanagement.com/articles/283539/UsingSocialMediaasaStrategicToolforProjectsLessonsLearnedPLLs 1/4
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Using Social Media as a Strategic Tool for Projects
LessonsLearned (PLLs)
Franco Shuwing Pang August 24, 2011
The growth of social media, fueled by advancing Internet technology, has reshaped the ways people communicate and network
with each other. It allows networks to be built with people who would have otherwise not known each other in a physical sense.
Based on its degree of interaction, the social media can be classified into four categories: (1) private social media, such as
networking sites; (2) online forums; (3) blogs and miniblogs; and, (4) organizational and professional knowledge portals, with
participative and interactive features. Table 1 illustrates the different features of these four types of social media.
Social media is a powerful source of communication and networking, both personally and professionally. It also gives rise to
new opportunities to foster knowledge transfers within many professional arenas, including project management. Projects
lessonslearned (PLLs) are cases in point. This article describes the power of social media, as a new means of facilitating
communication and interpersonal interactions, and how such power can be translated into a knowledgesharing platform of
PLLs.
The Competitive Edge of Social Media
Having grown rapidly over the last few years, social media has reached the point of enjoying the solid advantages of being
deeply entrenched in the public and having an enormous networking capability and high degree of interaction. In particular,
social media brings out the following strengths in the context of professional knowledge transfer:
Huge professional communities are already formed: Many social media channels have accumulated a large
professional audience. For example, more than 120 million professionals have registered on the networking website
www.linkedin.com and about 365,000 readers are registered on the knowledge portal www.strategy+business.com.
Familiarity: It has become a habit for many people to visit social media channels regularly for work and personal
purposes, such as networking with others and acquiring the latest trends and insights into their professions. Also, social
media has become an increasingly reliable source for people’s professional growth and knowledge gains.
Low barriers to access: The majority of social media channels offer free and open access to the general public. In the
case of private social media, access is limited to employees and related employees of particular organizations, but
barriers to information within the media are free for these members; it helps them yield similar benefits while not
maintaining the security and confidentiality requirements of specific industries like defense. This lowers the costs and
limitations for sharing information and participating in other forms of activities.
Multidimensional interaction: Social media enables diversified forms of participation to occur. For example, members
can upload speeches on a networking site, update blog entries, contribute articles, and write comments on a knowledge
portal. Such interactions help form virtual relationships among members and participants in the media.
Rapid dissemination of information: The combined power of huge communities in the social media and active
participation among its members result in information and ideas being disseminated easily and rapidly. For example, a
new idea on leadership from J. P. Kotter’s blog can be read by thousands of professionals within a couple of days, which
in turn fuels people’s participation in social media of a similar type.
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