New research shares important insights from more than 2,600 travelers on topics ranging from mobile information and capabilities to customer experience improvements. For the complete reports visit: www.flightview.com/travelerssurvey
FlightView: Travelers Set Aggressive Tech Agenda for Airports and Airlines
1. Travelers Set Aggressive Tech Agenda
for Airports & Airlines
FlightView’s new research reports for airports and airlines share
important insights from more than 2,600 travelers
October 2012
2. Connected Devices Are Changing Air Travel
Of over 2,600 travelers surveyed:
81.5% carry a 38.2% carry 36.8% carry 19.4% carry
smartphone a laptop a tablet an e-Reader
Travelers consistently access trip information on one or more mobile device.
Airports and airlines must evolve technology strategies as
mobile adoption accelerates.
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3. The Demand for Information & Connectivity
• WiFi falls short: Travelers call services spotty,
expensive, or unavailable.
• Lack of proactive updates tops list of traveler
frustrations during delays.
• 39% cite slow or inaccurate updates on new departure times as #1 frustration.
• 34% cite conflicting information from different sources as #1 frustration.
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4. Travelers Expect Real-Time Information
Travelers want actionable information pushed to their
mobile devices before take-off.
Which travel notifications should airports or airlines be pushing to mobile devices before take-off?
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5. The Threshold for Mobile Innovation Rises
Innovative offerings that were nice-to-have five years ago
are now critical for staying competitive in today’s market.
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6. Travelers Seek Mobile Self-Service
Growing demand for advanced mobile functionality
introduces new ways airports and airlines
can generate revenue.
Which travel-related activities should airline and airport mobile apps/websites offer?
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7. Meeting the Needs of Today’s Travelers
Airport and airline investments in travel services and
technology should:
• Focus on the mobile user experience
• Capitalize on mobile as a point-of-sale
• Keep passengers informed
• Enhance WiFi accessibility
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8. Where Do Airports & Airlines Go From Here?
Airports and airlines have many opportunities to build
customer loyalty and generate ancillary revenue.
Download FlightView’s new reports for
airports and airlines to learn how.
Or contact:
Katherine Wellman
VP of Marketing & Product Management
kwellman@flightview.com
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Editor's Notes
“A TRADITIONAL MOBILE APP OR WEBSITE IS NO LONGER ENOUGH” LINK TO FIRST RELEASE