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FlightView: Travelers Set Aggressive Tech Agenda for Airports and Airlines


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New research shares important insights from more than 2,600 travelers on topics ranging from mobile information and capabilities to customer experience improvements. For the complete reports visit:

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FlightView: Travelers Set Aggressive Tech Agenda for Airports and Airlines

  1. 1. Travelers Set Aggressive Tech Agenda for Airports & Airlines FlightView’s new research reports for airports and airlines share important insights from more than 2,600 travelers October 2012
  2. 2. Connected Devices Are Changing Air Travel Of over 2,600 travelers surveyed: 81.5% carry a 38.2% carry 36.8% carry 19.4% carry smartphone a laptop a tablet an e-Reader Travelers consistently access trip information on one or more mobile device. Airports and airlines must evolve technology strategies as mobile adoption accelerates.2 Confidential
  3. 3. The Demand for Information & Connectivity • WiFi falls short: Travelers call services spotty, expensive, or unavailable. • Lack of proactive updates tops list of traveler frustrations during delays. • 39% cite slow or inaccurate updates on new departure times as #1 frustration. • 34% cite conflicting information from different sources as #1 frustration.3 Confidential
  4. 4. Travelers Expect Real-Time Information Travelers want actionable information pushed to their mobile devices before take-off. Which travel notifications should airports or airlines be pushing to mobile devices before take-off?4 Confidential
  5. 5. The Threshold for Mobile Innovation Rises Innovative offerings that were nice-to-have five years ago are now critical for staying competitive in today’s market.5 Confidential
  6. 6. Travelers Seek Mobile Self-Service Growing demand for advanced mobile functionality introduces new ways airports and airlines can generate revenue. Which travel-related activities should airline and airport mobile apps/websites offer?6 Confidential
  7. 7. Meeting the Needs of Today’s Travelers Airport and airline investments in travel services and technology should: • Focus on the mobile user experience • Capitalize on mobile as a point-of-sale • Keep passengers informed • Enhance WiFi accessibility7 Confidential
  8. 8. Where Do Airports & Airlines Go From Here? Airports and airlines have many opportunities to build customer loyalty and generate ancillary revenue. Download FlightView’s new reports for airports and airlines to learn how. Or contact: Katherine Wellman VP of Marketing & Product Management kwellman@flightview.com8 Confidential