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<ul><li>Fitness Marketing Systems, LLC </li></ul><ul><li>Exclusive US South Central Distributor for Les Mills </li></ul>Fi...
3 Major Challenges Facing Fitness Facilities Today
1. Competition
How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
What Are You Good At ? Or Specialization Improves  Competitive Effectiveness
What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
Competition is NOT Just Other Facilities
2. Recruiting & Developing Quality People
Finding Quality People  Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
3. Limited Resources
How Can You Drive Sales Without Resources ?
Do More With Less - How ? Prioritize - Smart Choices
What is the ROI on This ? cost $6,000 :  lifetime 3 years :  inspired participants = 0
Where is the Budget for This ?
How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention &...
<ul><li>Fitness Marketing Systems, LLC </li></ul><ul><li>Exclusive US South Central Distributor for Les Mills </li></ul>Ro...
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Fitness Facilities - 3 Key Challenges

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Transcript of "Fitness Facilities - 3 Key Challenges"

  1. 1. <ul><li>Fitness Marketing Systems, LLC </li></ul><ul><li>Exclusive US South Central Distributor for Les Mills </li></ul>Fitness Facilities - 3 Key Challenges Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX
  2. 2. 3 Major Challenges Facing Fitness Facilities Today
  3. 3. 1. Competition
  4. 4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
  5. 5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness
  6. 6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
  7. 7. Competition is NOT Just Other Facilities
  8. 8. 2. Recruiting & Developing Quality People
  9. 9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
  10. 10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
  11. 11. 3. Limited Resources
  12. 12. How Can You Drive Sales Without Resources ?
  13. 13. Do More With Less - How ? Prioritize - Smart Choices
  14. 14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
  15. 15. Where is the Budget for This ?
  16. 16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
  17. 17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
  18. 18. <ul><li>Fitness Marketing Systems, LLC </li></ul><ul><li>Exclusive US South Central Distributor for Les Mills </li></ul>Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX
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