Fitness Facilities - 3 Key Challenges

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  • 1.
    • Fitness Marketing Systems, LLC
    • Exclusive US South Central Distributor for Les Mills
    Fitness Facilities - 3 Key Challenges Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX
  • 2. 3 Major Challenges Facing Fitness Facilities Today
  • 3. 1. Competition
  • 4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
  • 5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness
  • 6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
  • 7. Competition is NOT Just Other Facilities
  • 8. 2. Recruiting & Developing Quality People
  • 9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
  • 10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
  • 11. 3. Limited Resources
  • 12. How Can You Drive Sales Without Resources ?
  • 13. Do More With Less - How ? Prioritize - Smart Choices
  • 14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
  • 15. Where is the Budget for This ?
  • 16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
  • 17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
  • 18.
    • Fitness Marketing Systems, LLC
    • Exclusive US South Central Distributor for Les Mills
    Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX