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Fitness Facilities - 3 Key Challenges
 

Fitness Facilities - 3 Key Challenges

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    Fitness Facilities - 3 Key Challenges Fitness Facilities - 3 Key Challenges Presentation Transcript

      • Fitness Marketing Systems, LLC
      • Exclusive US South Central Distributor for Les Mills
      Fitness Facilities - 3 Key Challenges Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX
    • 3 Major Challenges Facing Fitness Facilities Today
    • 1. Competition
    • How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
    • What Are You Good At ? Or Specialization Improves Competitive Effectiveness
    • What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
    • Competition is NOT Just Other Facilities
    • 2. Recruiting & Developing Quality People
    • Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
    • How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
    • 3. Limited Resources
    • How Can You Drive Sales Without Resources ?
    • Do More With Less - How ? Prioritize - Smart Choices
    • What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
    • Where is the Budget for This ?
    • How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
    • A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
      • Fitness Marketing Systems, LLC
      • Exclusive US South Central Distributor for Les Mills
      Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX