SlideShare a Scribd company logo
1 of 18
[object Object],[object Object],Fitness Facilities - 3 Key Challenges Saturday February 20, 2010  Fitmarc Spring Fest | Arlington, TX
3 Major Challenges Facing Fitness Facilities Today
1. Competition
How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
What Are You Good At ? Or Specialization Improves  Competitive Effectiveness
What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
Competition is NOT Just Other Facilities
2. Recruiting & Developing Quality People
Finding Quality People  Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
3. Limited Resources
How Can You Drive Sales Without Resources ?
Do More With Less - How ? Prioritize - Smart Choices
What is the ROI on This ? cost $6,000 :  lifetime 3 years :  inspired participants = 0
Where is the Budget for This ?
How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
[object Object],[object Object],Round Table Lunch Saturday February 20, 2010 1:45 p.m. Fitmarc Spring Fest | Arlington, TX

More Related Content

Similar to Fitness Facilities - 3 Key Challenges

Intro to advo presentation - BC
Intro to advo presentation - BCIntro to advo presentation - BC
Intro to advo presentation - BCBrian Conrad
 
5 top tips to Maximise your sales
5 top tips to Maximise your sales5 top tips to Maximise your sales
5 top tips to Maximise your salesguest9e3f37bb
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Finalsteparker
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee ExperienceShelley Reece
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee ExperienceAggregage
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda819
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda819
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarTincup & Co.
 
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)Localogy
 
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10almishrasanskrit
 
Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI Friedman Associates
 

Similar to Fitness Facilities - 3 Key Challenges (20)

BC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing WorkshopBC SVP Non Profit Marketing Workshop
BC SVP Non Profit Marketing Workshop
 
Intro to advo presentation - BC
Intro to advo presentation - BCIntro to advo presentation - BC
Intro to advo presentation - BC
 
5 top tips to Maximise your sales
5 top tips to Maximise your sales5 top tips to Maximise your sales
5 top tips to Maximise your sales
 
Strategic Hiring = Job Match
Strategic Hiring = Job MatchStrategic Hiring = Job Match
Strategic Hiring = Job Match
 
NAHCR Presentation Final
NAHCR Presentation FinalNAHCR Presentation Final
NAHCR Presentation Final
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
 
Enriching the Employee Experience
Enriching the Employee ExperienceEnriching the Employee Experience
Enriching the Employee Experience
 
NoCoast Brand Strategy
NoCoast Brand StrategyNoCoast Brand Strategy
NoCoast Brand Strategy
 
Spottr
SpottrSpottr
Spottr
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
 
Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011Lynda Goldman Presentation For Expo East Sept 21 2011
Lynda Goldman Presentation For Expo East Sept 21 2011
 
Recruiting in the New Economy GENERIC
Recruiting in the New Economy GENERICRecruiting in the New Economy GENERIC
Recruiting in the New Economy GENERIC
 
The4 fs 06292015
The4 fs 06292015The4 fs 06292015
The4 fs 06292015
 
Today's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer WebinarToday's Recruiter Must Think Like a Marketer Webinar
Today's Recruiter Must Think Like a Marketer Webinar
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
 
Workshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final revWorkshop master presentation pp 2 10 15 final rev
Workshop master presentation pp 2 10 15 final rev
 
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)
 
Funding outside the box keany
Funding outside the box   keanyFunding outside the box   keany
Funding outside the box keany
 
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
Embracing a marketing_orientation_in_nonprofit_organizations_04_05_10
 
Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI Develop a Sales Culture for Your CDFI
Develop a Sales Culture for Your CDFI
 

More from Fitmarc

Selling Gym Memberships with Les Mills
Selling Gym Memberships with Les MillsSelling Gym Memberships with Les Mills
Selling Gym Memberships with Les MillsFitmarc
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget FacilitiesFitmarc
 
Les Mills Brochure
Les Mills BrochureLes Mills Brochure
Les Mills BrochureFitmarc
 
Les Mills Little Black Book
Les Mills Little Black BookLes Mills Little Black Book
Les Mills Little Black BookFitmarc
 
Les Mills - People, Passion, Partnership
Les Mills - People, Passion, PartnershipLes Mills - People, Passion, Partnership
Les Mills - People, Passion, PartnershipFitmarc
 
Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,Fitmarc
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionFitmarc
 
Future Of Fitness
Future Of FitnessFuture Of Fitness
Future Of FitnessFitmarc
 
Lifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder PresentationLifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder PresentationFitmarc
 
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009Fitmarc
 
Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010Fitmarc
 
How The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About ItHow The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About ItFitmarc
 
Adopting The New Organizational Paradigm
Adopting The New Organizational ParadigmAdopting The New Organizational Paradigm
Adopting The New Organizational ParadigmFitmarc
 
5 Important Technology Trends For 2011
5 Important Technology Trends For 20115 Important Technology Trends For 2011
5 Important Technology Trends For 2011Fitmarc
 
Keys to Small Group Training Success
Keys to Small Group Training SuccessKeys to Small Group Training Success
Keys to Small Group Training SuccessFitmarc
 

More from Fitmarc (15)

Selling Gym Memberships with Les Mills
Selling Gym Memberships with Les MillsSelling Gym Memberships with Les Mills
Selling Gym Memberships with Les Mills
 
Competing Against Low Budget Facilities
Competing Against Low Budget FacilitiesCompeting Against Low Budget Facilities
Competing Against Low Budget Facilities
 
Les Mills Brochure
Les Mills BrochureLes Mills Brochure
Les Mills Brochure
 
Les Mills Little Black Book
Les Mills Little Black BookLes Mills Little Black Book
Les Mills Little Black Book
 
Les Mills - People, Passion, Partnership
Les Mills - People, Passion, PartnershipLes Mills - People, Passion, Partnership
Les Mills - People, Passion, Partnership
 
Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,Les Mills - People, Performance, Profit, Proven,
Les Mills - People, Performance, Profit, Proven,
 
Using Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & RetentionUsing Technology To Improve Membership Sales & Retention
Using Technology To Improve Membership Sales & Retention
 
Future Of Fitness
Future Of FitnessFuture Of Fitness
Future Of Fitness
 
Lifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder PresentationLifetime Fitness 2010 Shareholder Presentation
Lifetime Fitness 2010 Shareholder Presentation
 
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
Keeping Health Club Members - Dr. Paul Bedford, IHRSA 2009
 
Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010Impact Of Technology On Fitness Industry - IHRSA 2010
Impact Of Technology On Fitness Industry - IHRSA 2010
 
How The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About ItHow The Fitness Industry Is Changing And What To Do About It
How The Fitness Industry Is Changing And What To Do About It
 
Adopting The New Organizational Paradigm
Adopting The New Organizational ParadigmAdopting The New Organizational Paradigm
Adopting The New Organizational Paradigm
 
5 Important Technology Trends For 2011
5 Important Technology Trends For 20115 Important Technology Trends For 2011
5 Important Technology Trends For 2011
 
Keys to Small Group Training Success
Keys to Small Group Training SuccessKeys to Small Group Training Success
Keys to Small Group Training Success
 

Recently uploaded

Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoy
Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night EnjoyCall Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoy
Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoybabeytanya
 
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...chandars293
 
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...narwatsonia7
 
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870  Meetin With Bangalor...Bangalore Call Girls Hebbal Kempapura Number 7001035870  Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...narwatsonia7
 
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Delivery
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on DeliveryCall Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Delivery
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Deliverynehamumbai
 
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...Taniya Sharma
 
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiLow Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiSuhani Kapoor
 
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Kochi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipur
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls JaipurCall Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipur
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipurparulsinha
 
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
High Profile Call Girls Coimbatore Saanvi☎️ 8250192130 Independent Escort Se...
High Profile Call Girls Coimbatore Saanvi☎️  8250192130 Independent Escort Se...High Profile Call Girls Coimbatore Saanvi☎️  8250192130 Independent Escort Se...
High Profile Call Girls Coimbatore Saanvi☎️ 8250192130 Independent Escort Se...narwatsonia7
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...jageshsingh5554
 
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870  Meetin With Bangalore Esc...Bangalore Call Girls Nelamangala Number 7001035870  Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...narwatsonia7
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...astropune
 
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore EscortsCall Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escortsvidya singh
 
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...Garima Khatri
 
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Call Girls in Nagpur High Profile
 
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 

Recently uploaded (20)

Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoy
Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night EnjoyCall Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoy
Call Girl Number in Panvel Mumbai📲 9833363713 💞 Full Night Enjoy
 
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...
The Most Attractive Hyderabad Call Girls Kothapet 𖠋 6297143586 𖠋 Will You Mis...
 
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 8250192130 ⟟ Call Me For Gen...
 
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870  Meetin With Bangalor...Bangalore Call Girls Hebbal Kempapura Number 7001035870  Meetin With Bangalor...
Bangalore Call Girls Hebbal Kempapura Number 7001035870 Meetin With Bangalor...
 
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Delivery
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on DeliveryCall Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Delivery
Call Girls Colaba Mumbai ❤️ 9920874524 👈 Cash on Delivery
 
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
 
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service KochiLow Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
Low Rate Call Girls Kochi Anika 8250192130 Independent Escort Service Kochi
 
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Kochi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kochi Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipur
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls JaipurCall Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipur
Call Girls Service Jaipur Grishma WhatsApp ❤8445551418 VIP Call Girls Jaipur
 
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
 
High Profile Call Girls Coimbatore Saanvi☎️ 8250192130 Independent Escort Se...
High Profile Call Girls Coimbatore Saanvi☎️  8250192130 Independent Escort Se...High Profile Call Girls Coimbatore Saanvi☎️  8250192130 Independent Escort Se...
High Profile Call Girls Coimbatore Saanvi☎️ 8250192130 Independent Escort Se...
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
 
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870  Meetin With Bangalore Esc...Bangalore Call Girls Nelamangala Number 7001035870  Meetin With Bangalore Esc...
Bangalore Call Girls Nelamangala Number 7001035870 Meetin With Bangalore Esc...
 
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCREscort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
Escort Service Call Girls In Sarita Vihar,, 99530°56974 Delhi NCR
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
 
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore EscortsCall Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
Call Girls Horamavu WhatsApp Number 7001035870 Meeting With Bangalore Escorts
 
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...
VIP Mumbai Call Girls Hiranandani Gardens Just Call 9920874524 with A/C Room ...
 
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
 
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 9907093804 Top Class Call Girl Service Available
 

Fitness Facilities - 3 Key Challenges

  • 1.
  • 2. 3 Major Challenges Facing Fitness Facilities Today
  • 4. How Do You Compete ? How to Compete = What You Are Good At + Market Need + Resources “ Confront the Brutal Facts”
  • 5. What Are You Good At ? Or Specialization Improves Competitive Effectiveness
  • 6. What is the Market Need ? Given resources how can you compete ? Low End & Limited Features High End & Full Features
  • 7. Competition is NOT Just Other Facilities
  • 8. 2. Recruiting & Developing Quality People
  • 9. Finding Quality People Is Getting Harder US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
  • 10. How Do You Attract & Develop Better People ? with tools like education, expertise, training & systems
  • 12. How Can You Drive Sales Without Resources ?
  • 13. Do More With Less - How ? Prioritize - Smart Choices
  • 14. What is the ROI on This ? cost $6,000 : lifetime 3 years : inspired participants = 0
  • 15. Where is the Budget for This ?
  • 16. How Can You Overcome These 3 Challenges ? Competition Limited Resources Quality People
  • 17. A solution that economically addresses all 3 Experience Oriented Differentiates Targets Specific Groups Proven Retention & Acquisition Customizable Marketing Support Resources Tools & Systems Exceptional Training Career Path Tools & Expertise Competition Limited Resources Quality People
  • 18.